Julián
Uribe
City: Medellín
Phone Number -
Email:-URL: Linkedin: www.linkedin.com/in/julian-uribemarketing/
Professional Profile
Strategic thinking Business Administrator with emphasis on digital marketing, B2 English level. Experience in
Commercial and Marketing areas for B2B and B2C, specifically in mass consumption, industrial, health and
beauty sectors.
Knowledge of Facebook ADS as a demand generation platform, Office tools for analysis and presentation of
results, Inbound methodology, creation of Marketing strategies and Social Media management. Skills in
teamwork, assertive communication, fast learner and result oriented.
Work experience
Calzado 70 – New Business Analyst 02.2022 – 02.2023
Responsibilities (functions)
- Develop and optimize costs and response times efficiency in the export process by analyzing and omparing
suppliers for the international operation
- Analyze company sector in the international market, for the subsequent development of brand positioning and
market penetration strategies
- Develop the Digital Marketing strategy to aquire potential customers through Meta ADS as a demand
generation platform using the Inbound methodology
Achievements
- Reduced export costs in more than 50% by conducting alliances with new suppliers for the international
operation
-Increased the impact of communication in the advertising and Marketing strategy by identifying and
understanding of insights relevant to our target market
-Developed advertising campaigns in Meta ADS as results the company gained more than 100 potential clients
in two months with an investment of 1500 USD
Freelance – Digital Marketing Specialist 01.2021 – 02.2022
Responsibilities (functions)
- Plan, implement, monitor, optimize and scale digital marketing campaigns for different types of clients and
industries
- Generate reports based on data analysis from the information obtained with the different advertising
campaigns
- Closely attend to clients, in order to increase their understanding of the strategies used, as well as improve
their communication to bring them from leads to clients
Achievements
-Increased the sales of each client in more than 50% as of the testing phase of the advertising campaigns.
-Implemented the Inbound methodology in the advertising campaigns with each of the clients to optimize the
results of paid traffic
- Improved client retention and average ticket in more than 15% through the commercial team’s training
through technological tools such as WhatsApp Business
Grupo Hinode – Business analyst and developer
02.2018 – 02.2021
Responsibilities (functions)
- Create tools and train the sales team for their correct use in order to increase company sales.
- Conduct market research and interpret consumer behavior to develop creative ways to increase brand
awareness
- Analyze and gather, consumer and market insights to plan informed brand strategies
Achievements
- Increased the number of negotiation contracts in 100% by using the tools designed for the commercial team
- Increased sales in 30% compared to the previous year by developing tools to increase the sales team’s
conversion rate
- Structured criteria to identify qualified sales opportunities
Impecable Colombia – Director de Marketing
01.2015 – 12.2018
Responsibilities (functions)
- Carry out market research, competitor analysis, search and negotiation with clients
- Plan, design, propose and execute strategies for market penetration and brand positioning. Search and
achievement of strategic alliances
- Generate marketing process indicators and reports in order to generate timely proposals for decision making
Achievements
- Carried out medium-term negotiations with two important hotels in the city of Medellín
- Generated demand to the limit point of the company’s installed capacity
- Developed the communication strategy according to the target market’s insights analysis
Education
Universidad EAFIT, Business Administrator, Medellín, 2020
Certifications
- Coursera, Google Ads for beginners, Medellín, 2022
- Credly, How to sell on Facebook and Instagram ADS, Medellín, 2022
- Linkedin, digital transformation, Medellín, 2022
- Hubspot Academy, Inbound, Medellín, 2022
Skills
- Teamwork
- Fast Learning
- Result Orientation
Languages
-
Native Spanish
English B2
