Julian Carvajal

Julián Carvajal [Digital Marketing, Social Media, Web 2.0] Spain | LinkedIn | - |-WORK EXPERIENCE Dream Team Digital Marketing Agency - Remote Atlanta, GA Marketing Executive January 2023 – July 2023 ● Collaborate with senior management including marketing lead to grow Instagram and LinkedIn clients´ accounts, creating content and implementing posting schedules for popular content. ● Developed and implemented digital marketing strategies to increase web traffic by 15%. ● Developed market research reports that were used to inform marketing decisions. ● Designed and developed websites using WordPress, and also maintained and updated client websites. ● Utilize CRM platforms including Salesforce and Hubspot to service clients daily, working with the sales team to identify pain points and marketing opportunities for success stories. Innova Group Digital Panamá, PA Marketing Executive January 2020 - September 2022 ● Led marketing teams in the development and execution of complex marketing projects. ● Collaborate with the marketing manager to develop and implement digital marketing strategies to increase brand awareness ● Conducted market research to understand customer needs and wants and market trends. ● Wrote clear and concise texts that attracted the public's attention and communicated the brand's message effectively, I also created content for social networks, websites, and email marketing campaigns. Pa Lante Digital Marketing Agency Panamá & Colombia Co-founder & CEO November 2019 – January 2021 ● Developed a strategy and a business plan for the agency, resulting in having two clients in Panamá and three clients in Colombia in the first six months. ● Managed a team of 10 digital marketing professionals, resulting in a 97% retention rate. ● Established and maintained strong customer relationships, resulting in a 99% customer satisfaction rate. ● I kept up to date on the latest digital marketing trends and technologies, which allowed me to help the agency maintain its industry leadership. CWI Virtual Panamá, PA Co-founder & CMO August 2017 – November 2019 ● Created the brand identity from scratch to attract new investors and customers. ● Implemented various techniques to collect information about the target market to identify the needs of the market. ● Managed and supervised marketing communications of the company. ● Collaborate with a team to develop and marketing products and services. V&V Aromas - Scent Marketing Agency Panamá, PA Community Manager & Sales February 2012 – November 2015 ● Created and managed a social media strategy that increased brand reach by 20% and engagement by 30%. ● Moderated conversations on the brand's social media to ensure a positive customer experience. ● Analyzed social media data to identify trends and opportunities for improvement. ● Prospected 50 leads per month and generated 3 qualified sales opportunities. ● Negotiated agreements that generated an increase in revenues of 10%. EDUCATION Prixline Academy Spain Certified in Digital Marketing, Social Media & Web 2.0 2023 Aprende con WiFi Academy Online Certified in E-commerce 2022 Lectera Online Storytelling for Business 2022 Lectera Online Instagram from Scratch 2022 SKILLS & INTERESTS Skills: Microsoft Office | Notion | Canva | HubSpot | Slack | CRM | Asana | WordPress | English C1 | Tech Savy Interests: Marketing & Operations, Analytics, Startups, Entrepreneurship, Hiking and Camping