Julia C. Sinykin
21 Slocum Meadow Lane -
Shrewsbury, MA 01545 -
SUMMARY: Talented public relations and communications professional with diverse experience in all areas of public relations including marketing communications, media relations, employee relations, public affairs and community relations.
PUBLIC RELATIONS EXPERIENCE:
Mom - Shrewsbury, MA September 2014-Present
CEO of the House
Responsible for the well-being and care of two children. Continuous love, guidance and affection to ensure their growth. Spearheaded their activities and getting them to and from activities and school. Live and do for them always. Committed to them forever.
The Hoffman Agency - Shrewsbury, MA ( www.hoffman.com ) January 2012-September 2014
Account Manager
Spearheaded the account team through client meetings, responsible for the daily contact with clients, such as Amplidata, Black & Veatch, Coupa, Nautilus, IntelePeer, and PressReader. Responsible for pitching relevant media and hosting interviews. Drafted press releases and other content for clients, including PR plans. Scanned relevant media for story ideas and opportunities to insert client perspective. Compiled monthly reports and coverage reports.
The Hoffman Agency - Denver, CO ( www.hoffman.com ) May 2006-December 2011
Account Executive
Act as the day to day contact with clients on a variety of account, including: Globalpex, NTRglobal, Kineticsware, FrontRange Solutions, and Codenomicon. Responsible for drafting briefing documents, pitches to the media, contributed abstracts and articles, news and feature releases, and PR plans. Initiate PR opportunities and compile media coverage reports. Coordinate media and analyst briefings. First editor of daily technology news reports for entire agency. Counsel clients on presence at tradeshows and guide award submittals. Compile and own editorial calendars and track for opportunities. Make presentations at staff meetings.
Lockheed Martin - Integrated Systems & Solutions - Colorado Springs, CO June 2005 – February 2006
Public Relations Representative
Created, maintained, and executed communications plans for major programs in two mission areas. Responsible for all media relations and marketing communications for Command and Control Programs (C2S) and Satellite Ground Systems (SGS), including press releases, media interviews, brochures, fact sheets, advertisements, and external website write-ups. Appointed as the Colorado Springs IS&S facility representative for all employees. Responsible for IS&S facility’s internal employee relations: organization announcements, Local News postings, Wednesday Wire submittals. Announced community relations activities to employees. Provided communications updates at SGS staff meetings, C2S staff meetings, and business development staff meetings. Reported on facility communications for weekly media report. Wrote articles for Perspectives, the IS&S internal newsletter.
Lockheed Martin - Technical Operations – Colorado Springs, CO January 2005 – June 2005
Employee Communications Representative - Communications Leadership Development Program
Wrote and edited articles for newsletters. Conducted interviews for newsletter articles. Researched pre-existing employee charitable giving programs. Compiled new charitable giving program charter. Developed ideas for diversity campaign. Instrumental in creation of LMTO suggestion box for employees. Created PowerPoint presentations for use by manager and president of Lockheed Martin Technical Operations site.
Lockheed Martin - Missiles and Fire Control – Orlando, FL June 2004 – December 2004
Media Relations Representative - Communications Leadership Development Program
Compiled weekly media report. Tracked and compiled monthly media metrics. Coordinated press kits. Assisted with plans for AUSA trade show. Responsible for searching daily news for Missiles and Fire Control-related articles. Sent articles to program communicators. Developed more efficient techniques in emailing articles using Acrobat Reader computer program. Edited articles for LDP newsletter. Assigned to work at Dallas site for two weeks, backfilling for media relations manager while he attended trade show. Assigned to write speech for Stan Arthur, President of Missiles and Fire Control, to present at Ethics Symposium.
Lockheed Martin - Maritime Systems & Sensors - Moorestown, NJ January 2004 – June 2004
Community Relations & Public Affairs Representative - Communications Leadership Development Program
Coordinated volunteer opportunities for employees. Wrote acceptance and rejection letters in response to contribution proposals. Wrote articles for employee newsletter. Edited articles for LDP newsletter. Tracked Community Relations budget. Coordinated and hosted student groups for presentation and tours on-site. Developed metrics to record all community outreach activities. Created collateral pieces to advertise Ambassador program. Invited guest speakers for Ambassador program training sessions. Sent mass mailing to local schools to generate requests for speakers. Coordinated Space Day celebration events, including presentations at schools, Space Day essay contest winner and performance from science museum at local school. Coordinated Earth Day events. Coordinated American Cancer Society Bike-a-Thon event, including advertising and promotions. Selected to be on LDP Council. Selected to be on LDP Subject Matter Expert Project (wrote communications plan to roll out subject matter database to employees). Coordinated the posting of upcoming volunteer opportunities on Ambassador website. Maintained Ambassador Email distribution list. Acted as interface between employees and teachers/community leaders. Chose and ordered premium items to be given to external community. Presented Ambassador Program to executive leadership team and community leaders. Coordinated volunteer recognition event.
Lockheed Martin - Systems Integration - Owego, NY June 2003 – December 2003
Marketing Communications Representative - Communications Leadership Development Program
Compiled weekly media report and developed “how to” guide for report. Compiled monthly media metrics. Wrote and edited media advisories and press releases and guided them through approval process. Developed and edited collateral pieces, worked with graphics department. Updated fact sheets. Took notes on Corporate Communications Vice President’s Teleconference for distribution to communications department. Acted as liaison between Lockheed Martin and Army customer. Assisted with planning and set-up for Senator Hillary Clinton’s visit. Tracked and coordinated advertising campaign for MH-60R and MH-60S
helicopters. Coordinated media teleconference for UCAR (Unmanned Combat Armed Rotorcraft) contract win announcement. Developed press release and talking points for Coast Guard and Lockheed Martin media conference for Deepwater contract. Developed approved statements/boilerplate for Lockheed Martin and Sikorsky press releases, which was approved to be used as the standard boilerplate for any press releases mentioning both companies.
Duffy & Shanley – Providence, RI January 2003 – May 2003
Public Relations Associate.
Temporary assignment after graduation while waiting for start date with Lockheed Martin. Updated company’s media contact database. Assisted with major client, Safety First. Wrote press releases, newsletters and media advisories. Conducted research for trade show locations, arranged for photographers, compiled editorial calendars and handled special projects.
Edelman Public Relations Worldwide – Washington, D.C. May 2002 – August 2002
Public Relations Intern. Major focus on transportation and environmental accounts. Tracked news stories related to current clients (Nissan, Puerto Rico, 4-H). Conducted pitch calls. Created and maintained media lists. Researched and helped prepare new business presentations. Compiled editorial calendars for Nissan Snug Kids Program. Provided assistance with special projects and administrative support as needed. Searched, collected and organized clips from newspapers.
Hill & Knowlton – London, England January 2002 – April 2002
Public Relations Intern. Assigned to handle projects for American Express and Latham Watkins. Wrote press releases,
updated media lists, contacted media concerning information on clients’ business.
Trion Communications - Providence, RI May 2001 – August 2001
Public Relations Intern. Wrote press releases, media advisories, newsletters, and phoned media contacts for a diverse client
base. Conducted research for focus groups. Gathered data for a report for The Rhode Island Employee State Credit Union, a major client. Tracked hundreds of bills in the Rhode Island General Assembly by the use of Legitrax on behalf of 16 lobbying clients. Compiled comprehensive report on campaign fundraising and spending by all 150 members of the state legislature and their opponents in the 2000 elections. Played a key role in the preparation and hosting of a reception for Senator Jack Reed.
Amica Insurance Company - Lincoln, RI June – August 1999 & 2000
Communications Specialist. Working at world headquarters, proofread, edited and wrote press releases, brochures, and
advertising copy, sales and promotional letters. Developed collateral materials. Communicated with branch managers nationally. Created sales award program themes with supporting materials.
LEADERSHIP:
Founder & President – Women In Communications (Syracuse University Chapter) Vice President of Membership - Public Relations Student Society of America (PRSSA) – Syracuse University Chapter Co-Founder - The Firm. Established a student-
run PR firm to serve metro-Syracuse business clients Copy Editor - FORUM, PRSSA’s national newsletter Vice President
of Public Relations - University Union Syracuse University Hillel Representative - for the Hillel Israel Leadership
Development Initiative. Chosen as 1 of 20 students in the U.S. to attend Leadership conference in Israel.
AWARDS & RECOGNITION:
Chosen as a Newhouse Scholar for exemplary work in communications and outstanding academic achievement. The Louise
Schiavone Prize – Presented by the S.I. Newhouse School of Public Communications at Syracuse University. Chosen as the
outstanding junior woman in communications. NACA East Coast Undergraduate Scholarship For Student Leaders – May
2002 Newhouse Student Representative – Public Relations Department NYWICI Matrix Scholarship Award Winner –
April 2001 (New York Women In Communications). Chosen as outstanding public relations student. Member, Golden Key
Honor Society National Society of Collegiate Scholars – Inducted May 2001 Interviewed The First Lady of the United
States, Hillary Rodham Clinton, at The White House, Washington, D.C. (July 21, 1998) as the winner of the Grand Prize in
The21st Century magazine’s national journalism competition. Winning entry was my interview of Steve Forbes, candidate for
President of the United States.
EDUCATION:
B.S. Public Relations – Magna Cum Laude at Syracuse University - S.I. Newhouse School of Public Communications
Major: Public Relations. Minor: Leadership Communications. Dean’s List all semesters. CUM GPA 3.728. Studied abroad at
Syracuse London Centre Spring Term 2002. Graduated a semester early, December 2002.
