Julia Guerra

Julia Guerra Email:-Whatsapp: - LinkedIn: linkedin.com/in/juliaguerraslater/ CONTENT STRATEGY AND EXECUTION I help global B2B businesses scale and innovate their content marketing—driving strategy, executing campaigns, and amplifying their reach through targeted LinkedIn distribution. With a proven track record in SEO, content creation, and employee advocacy, I drive engagement, boost brand visibility, and deliver measurable results. US citizen, contractor based in Barcelona, Spain. KEY COMPETENCIES Content Marketing SEO Optimization Social Media Brand Building Data Analytics UX Collaboration Blog Development Content Creation Employee Advocacy PROFESSIONAL EXPERIENCE Intelex Technologies | Remote, Contract SEO and Content Marketing Strategy February 2023 - Current Denver, Colorado, USA I led and built from scratch a cohesive brand strategy and a LinkedIn employee engagement program to boost visibility and engagement. This involved SEO-optimized content, crafting product page copy, and leveraging an entirely new blog strategy while aligning efforts to the company's target audience. Boosted traffic and conversions: Optimized product pages to increase engagement and conversions. For example, homepage optimization resulted in a 5.44% increase in views and a remarkable 525% increase in leads. Worked closely with design teams to align visuals (videos, modified screenshots) with written content. Optimized blog strategy: Curated the overarching blog strategy for clarity, SEO and intent. Authored 15 new, high-quality articles targeting ICPs and key software features. Developed content briefs to guide freelancers in writing blog articles. Improved UX and branding: Collaborated with digital and graphic design teams to update blog visual elements, enhancing user experience and updating brand identity. Social media leadership: Managed company presence on LinkedIn, Facebook, and YouTube. Increased engagement and traffic across all platforms, with LinkedIn engagement rising from 6% to 25%. Doubled LinkedIn impressions: Launched an employee advocacy program, training the sales team to build personal brands. The program led to LinkedIn impressions growing from 1 million to 2 million in 1 month. ACCO| Remote, Contract Digital Marketing Manager April 2019 - April 2022 Washington, D.C., USA Created a content strategy from the ground up through social media, a SEO-optimized blog articles, and email marketing. This approach drove platform growth, boosted organic traffic, and improved website functionality for a seamless user journey and experience. Multiplied traffic across key channels: Produced high-quality multimedia content for Facebook, Twitter, YouTube, LinkedIn, and Instagram, driving engagement and reach. Increased social media traffic by 1,235%. Expanded and optimized digital presence: Researched and scaled new channels and techniques. Conducted keyword research to enhance on-page SEO and performed site audits to identify improvement areas, boosting organic traffic by 1,018%. Enhanced website functionality and design: Identified website issues and provided actionable feedback on design, improving user experience and site performance. Data-driven reporting: Created monthly reports to analyze market trends, competitor strategies, and audience personas. Delivered insights that informed campaign adjustments and content planning. Significant email marketing growth: Optimized email campaigns, leading to a 197% increase in email marketing traffic in 2021. Aamodt Plumb Architects | Remote, Contract Digital Marketing Coordinator April 2017 - Dec 2019 Boston, MA, USA I developed and executed high-performing social media strategies across platforms, creating engaging multimedia content to drive audience growth and engagement. Additionally, I implemented an SEO-focused blog strategy and leveraged data-driven insights to optimize performance and boost organic traffic. Developed high-performing social media strategy: Crafted and implemented strategies for Facebook, YouTube, Instagram, and Pinterest, driving audience growth and engagement. Produced engaging multimedia content: Designed and collaborated on compelling visuals and videos tailored to platform-specific audiences. SEO-focused blog strategy: Planned and wrote optimized blog content to drive organic traffic. Developed keyword strategies to target high-impact topics, improving search rankings and audience engagement. Data-driven insights and optimization: Generated monthly reports to analyze performance metrics, refine strategies, and scale effective techniques. REFERENCE JP Nadeau | Intelex- EDUCATION Bachelor of Arts in International Relations San Francisco State University