Jui Datey

PROFILE

Hello, I'm Jui - a user-focussed UX Designer with experience in user centred design, visual design and prototyping. I specialize in improving digital accessibility, to create intuitive, effective and inclusive user experiences. With a strong foundation in user research and communications, I excel at transforming complex problems into elegant design solutions, collaborating with cross-functional teams to deliver visually appealing designs that enhance user experience.

**CORE COMPETENCIES **

Design & Prototyping: User Centered Design, Design Thinking, Wireframing, High-Fidelity Prototypes, Interaction Design

UX Strategy & Research: User Personas, Journey Mapping, Heuristic Evaluations, Usability Testing

Tools:  Figma, Sketch, Adobe Creative Suite, UserTesting, Miro, Google Analytics, WordPress

**EXPERIENCE **

UX Designer, Marketing Department | Sound Generations, Apr 2024 - Present

A multiservice non-profit providing essential services to older adults across King County

• Led the visual redesign for 13 program pages, enhancing audience engagement by 34%, increased retention rates by 15%, strengthened information architecture, reducing navigation errors and improved users’ accessibility to critical information
• Updated design system and style guide, ensuring a cohesive visual identity across digital platforms, focusing on understanding user needs and behaviors in compliance with WCAG and ADA guidelines. Designed interactive prototypes and collaborated with developers to implement seamless, accessible interfaces for the organization’s top 10 website page
• Research-backed UX improvements contributed to the organization's $3.4 million corporate fundraising success in FY 2024-25 by enhancing user engagement and donation accessibility

UX Project Manager, Internship | Professional Educators Standards Board, June 2023 - Dec 2023

Governing body responsible for policy and oversight of Washington State’s educator certifications

• Spearheaded a usability study involving 70+ participants, using heuristic evaluations, surveys, and interviews to assess information architecture and content organization. Created a Usability Failure Modes and Effects Analysis (FMEA) to document key usability risks and pain points
• Designed and conducted formative usability evaluations, identifying key pain points and proposing data-backed redesign solutions
• Authored a comprehensive usability report that influenced a website restructuring strategy, improving readability and accessibility by 20%, ensuring better visual hierarchy

Graphic Designer | Brand Studio, June 2021 - Aug 2022

Strategic brand consulting firm

• Led the digital branding strategy for the $15Bn Agro Business Unit, designing content for "Farm to Fork" D2C marketing campaigns to elevate brand presence and drive consumer engagement across India
• Created branding assets, illustrations, and infographics to enhance storytelling and brand recognition for “Farmer - Producer Organizations” strengthening their outreach and customer acquisition strategies

Graphic Designer | Brand Studio, Feb 2020- March 2021

Brand Management and Digital Marketing agency

• Created visually engaging social media campaigns, banners, brochures, and branding collateral for 15 clients in Retail, Hospitality, Smart Homes, and Co-Working industries, aligning industry trends with client needs and enhancing digital brand presence
• Developed creative and distinctive logo designs for startups, small businesses (SMBs), and marketing events, ensuring strong brand identity and market positioning

EDUCATION & CERTIFICATIONS

Masters in Communication Leadership, Digital Media _• 2022 - 2024 _

_University of Washington, Seattle _

Bachelor of Arts • English • 2016 - 2019

_Fergusson College, Pune, India _

Diploma • UX & UI Design • _Nov 2018 - Aug 2022 _

EDIT Institute, Pune, India

Google UX Design Professional Certificate _• Aug 2022 _