Judith Ombuor

JUDITH OMBUOR P.O Box 30080 • Nairobi, 00100 • - •- CAREER PROFILE I am a Certified Digital Marketing Professional with 8+ years of experience in digital marketing, brand communications, graphic design and video editing. Skilled in email marketing and social media management, I have successfully grown business and personal accounts both through in-bound and out-bound marketing. Having worked as a Digital Marketing Strategist at a US Law Firm, Marketing Coordinator for two prestigious five-star hotels in Kenya, and as a Social Media Manager in a Digital Marketing and PR Agency, I possess a versatile skill set as well a good understanding of different niche audience needs. My responsibilities included but not limited to: implementing and managing digital marketing campaigns across various platforms; creating, running and monitoring social media campaigns that resonate, creating and liaising with different content creators to create content that pops, analyzing effectiveness of digital marketing campaigns using analysis tools like Google Analytics and reporting on insights, as well as ensuring effective communication and collaboration with both in-house and outsourced teams to align marketing and business goals. My core competencies are Digital Marketing and AI, Social Media management, Strategic Marketing Planning, Affiliate Marketing, Analytics, and SEO. I am also an effective on-the-job trainer and proficient in graphic design (Canva), PR and media relations management, website and OTA's management, and events coordination. My strong verbal and written communication skills and proficiency in French and Chinese languages further enhance my capabilities. CAREER HIGHLIGHTS  Successfully managed and played a key role in all Pre opening Marketing activities for Movenpick Hotel & Residences Nairobi, encompassing brand alignment, developing marketing communication and social media strategy, website content creation, writing and editing all collateral material which enhanced brand awareness and market penetration.  Successfully positioned Movenpick Nairobi as the New Big MICE hotel through successful compilation, design layout and brand compliance of hotel factsheets, brochures, media kit, sales presentations and database management to promote sales and hotel awareness.  Successfully implemented the social media strategy and KPIs for increased brand awareness and online engagement, building a following of 0-30,000 followers on all social media platforms from Feb 2018 – Sept 2020.  Trained all joining employees on product knowledge (brand story, hotel products and services) as well as ongoing Sales & Marketing promotions which raised employee confidence during guest interactions and in turn improved overall guest satisfaction resulting in an improved Net Promoter Score of 9 out of 10 from over 80% of hotel guests. PROFESSIONAL EXPERIENCE JONES LAW FIRM, PC. Denver, Colorado Nov 2023 – to date Digital Marketing Strategist Responsible for crafting and executing strategies to establish brand consistency and drive sales across various industries. I assist the firm by setting specific marketing goals, designing and implementing marketing strategies, developing digital campaigns, analyze sales and marketing metrics and forecasting marketing trends. Key responsibilities include:  Having an eye for detail and be driven by the firm’s mission to help family law clients get through difficult times and on to successful thriving futures. Working collaboratively with stakeholders to ensure that the marketing strategy and execution goals are achieved. Staying abreast of the latest trends in content production and distribution to maintain competitive advantage   YOLANDA TAVARES PUBLIC RELATIONS (YTPR). Westlands, Nairobi Mar 2021 – Nov 2023 Social Media Manager (2+ years) Responsible for managing social media accounts and campaigns for various client profiles, to effectively engage target audiences, drive brand awareness, and achieve client objectives across multiple platforms. Key responsibilities include:  Managing and maintaining multiple social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Creating engaging content, including text, image, and video posts, to foster audience interaction and increase brand visibility. Monitoring social media channels, responding to comments and messages, and proactively engaging with followers to build meaningful connections. Staying up-to-date with emerging social media platforms and explore opportunities for client growth and expansion.    MOVENPICK HOTEL & RESIDENCES NAIROBI. Westlands, Nairobi Nov 2017-Oct 2020 Marketing Coordinator (3 years) Responsible for all Marketing related activities, brand awareness, brand compliance, implementing marketing communications and social media strategy as well as on job training and awareness of continuous hotel promotions.  Worked with the Director of Sales and Marketing to develop the yearly Marketing          budget and marketing schedule. Prepared yearly marketing and communications plan as well as yearly social media activity plan. Led monthly marketing meetings with relevant operational department team members to conceptualize marketing activities and ensure the marketing strategy remains on target. Managed and updated marketing information on Online Travel Agencies such as Trip Advisor, Booking.com, Expedia.com. Maintained and updated company websites by managing content creation and publishing methods on movenpick.com/nairobi & all.accor.com. Monitored and optimized all social media postings to ensure increased organic following and improve user engagement and response management. Developed and maintained strong relationships with media houses and digital marketing companies, through continuous media engagement, media events and influencer and blogger engagements. Managed and updated media database for efficient communications. Built community relations by implementing & participating in the annual ‘A Kilo of Kindness’ donation drive to Angels of Hope in Kibera as well as bi-monthly food donation drive I partnership with Feed The Children Organization. Managed contracted agencies to ensure brand standards and alignment with overall marketing strategy. TRIBE HOTEL KENYA. Gigiri, Nairobi Nov 2014 – Oct 2017 Marketing Assistant (3 years) | Trainee (July – Oct 2014) Assisted the Marketing Manager in Implementing the marketing strategy, managing social media platforms and website content as well as planning and managing unique events.        Created unique and engaging content for range of social media platforms including Pinterest, Facebook and Instagram. Assisted in creation of pre-season marketing plans to support department and divisional strategies. Maintained complete database of all files, 2000 contacts and marketing materials. Adjusted ads to better align with desired consumer audiences and improve conversion rates. Planned and executed monthly internal and external events. Represented the hotel at Trade shows, Expos and Marketing events. Trained front desk personnel in ongoing Marketing activities and promotions GLOBAL VILLAGE PUBLISHERS, KENYA. Mombasa Rd, Nairobi April 2014 – Jun 2014 Business Sales Executive (3 months) Promoted the company products services (books and publishing services) to potential customers and company target market as well as assisted in social media management.    Analyzed marketing data, including market trends, competitor performance and product strengths. Attended quarterly trade shows and seminars to promote products and learn about industry developments. Monitored 3 social media platforms - Facebook, Instagram and Twitter - and online sources for industry trends. XINHUA NEWS AGENCY, AFRICA REGIONAL BUREAU, Nairobi Aug 2011 – Feb 2012 Marketing Intern/ Admin Assistant (6 months) Personal Assistant to the regional Marketing Manager.   Assisted marketing manager in bi-weekly internal marketing activities and translation of documents from Chinese mandarin to English and copy editing. Accompanied marketing manager to business meetings and assisted in Chinese to English translation and minute writing. EDUCATION INTERNATIONAL SCHOOL OF ADVERTISING (ISA) Nairobi, Kenya – 10/2020 – 04/2022 CIM LEVEL 6, Diploma in Professional Digital Marketing UNIVERSITY OF NAIROBI, SCHOOL OF BUSINESS Lower Kabete, Nairobi, 2010 - 2014 Bachelor of Commerce, Marketing Option – graduated in top 1% of class with 1st Class honors. UNIVERSITY OF NAIROBI, CONFUCIUS INTITUTE Main campus, 02/2010 – 06/2012 Diploma in Chinese Mandarin, Language and Literature TIANJIN NORMAL UNIVERSITY, Tianjin, China, 09/2012 – 02/2013  Certificate in Chinese Mandarin, Language & Literature – Awarded Confucius Institute Scholarship, graduated in top 1% of class with distinction  Chinese Mandarin Proficiency certificate (HSK Level 4) JAMIA TRAINING INSTITUTE, Nairobi, 11/2011 – 04/2012 Certificate in Arabic Language, Beginner level ALLIANCE FRANCAISE, Nairobi, 02/2011 – 10/2011 Diploma in Business French, DELF C1 – Business French. EXTRACURRICULAR & VOLUNTEER ACTIVITIES Chartered Institute of Marketing, CIM, UK, Since Oct 2020 CIM, Affiliate Studying Member – certified member Movenpick Hotel & Residences Nairobi, Jan – Mar 2019 Certified On Job Trainer course – successfully completed and certified Greenhorn Mentorship Program, Member, Mentor 2012 – to date Greenhorn Mentor – Currently offering mentorship for university Greenhorn member students, one student per year. Marketing Society of Kenya, MSK, Kenya, 2013 - 2019 MSK member – student member-, Full Member 2015 Movenpick Hotel & Residences Nairobi,- Active CSR participation & Community relations – Departmental CSR donation drives and Company ‘a kilo of kindness’ donation drive.