Judi Anne Monsod

JUDI ANNE MONSOD Pasig City, Philippines PROFESSIONAL SUMMARY Marketing professional with more than twelve years of experience that is honed from two of the Philippines’ leading companies in their respective industries: BDO Unibank, Inc. – banking and finance, and Petron Corporation – oil and petroleum. Areas of expertise include partnership marketing, business development, account management, end-to-end project management, brand marketing, and brand communications management. WORK EXPERIENCE BDO Unibank, Inc. Marketing Manager – Credit Cards May 2017 to December 2019 § Led a team that handled partnership marketing to promote credit card usage. This involved identification of potential partners, leads generation, negotiation, initiating contracts, promotional execution and evaluation. § Involved in conceptualization and development of promos and its marketing campaign plan (digital marketing, direct marketing, and in-store marketing). This included artworks and copywriting for website and mobile application features, online ads (social media and display ads), SMS and messaging app blasts, email blasts, and instore collaterals. § As of December 2019, the team grew credit card billings by 30% in terms of volume and 60% in terms of merchant count. The programs met their respective targets with an average of 110% target achievement. § Partners included local and international-based merchants in hospitality such as Shangri-La Hotel, Hilton Hotel, and Hyatt Hotels; in travel such as Amanpulo and Anantara; Ippudo and Krispy Kreme for dining; Victorinox and Nike for retail; and Parkway Hospitals for healthcare. BDO Unibank, Inc. Marketing Officer – Home Loan September 2015 to April 2017 § Managed the execution of BDO Home Loan’s marketing plan with focus on programs for real estate brokers and developers. This included end-to-end program management from conceptualization, budget preparation, implementation and evaluation. § Coordinated and aligned with the Home Loan Sales Team to conceptualize and create effective marketing programs to maintain leadership in its category. § Led successful key online initiatives to increase online home loan applications and leads generation which included an online application promo and improvement of the home loan website. These efforts not only improved customer experience through ease of application and convenience, it also helped fast track the processing turnaround time. Petron Corporation Marketing Associate June 2010 to September 2015 § Responsible for overall marketing communications programs of Petron’s engine oil and LPG brands. This included above-the-line (TV, print, radio, and outdoor ads), below-the-line (brand activations and in-store marketing materials), and digital efforts which provided noticeable increase in brand recall, product engagement, and sales. § Handled the localization efforts for the engine oil’s presence in China, Malaysia, and Cambodia from product packaging, point of purchase collaterals, and advertising materials. § Part of the team that launched Petron’s loyalty card for public utility vehicle drivers which is a program to encourage repeat purchase. A reward point system was setup and an awareness campaign was implemented including radio and print efforts, and on-ground presence. § Led the conceptualization and production of corporate giveaways ensuring the branding guidelines are met. This included researching, sourcing, overseeing production, internal ordering across all departments, and ensuring delivery of the items. Petron Corporation Advertising Assistant October 2007 to June 2010 § Managed the end-to-end execution of Vision Petron, a national student art competition, which became an effective youth brand of Petron by engaging young talents to promote culture and national identity. This advocacy program has won for Petron awards from the Public Relations Society of America, Public Relations Society of the Philippines, and the International Association of Business Communicators. Project management of the annual program included conceptualization and development, budget allocation, on ground execution of the competition and the awarding, and printing and release of corporate giveaways featuring the winning works from the competition. § Cultivated strong, long-term relationships with Petron’s valued business partners through sponsorship of events or projects such as motoring and sport events, car shows and concerts. This included evaluation of proposals, coordinating with partners, on ground setups, and ensuring mutual brand promotions and media ROI. EDUCATION Master of Business Administration (degree not conferred) Ateneo Regis Program, Ateneo Graduate School of Business- Bachelor of Science in Tourism (Graduated with Honours, Cum Laude) University of the Philippines Diliman- CERTIFICATION The Fundamentals of Digital Marketing Google Digital Garage Completed on January 2020 Brand and Marketing Integration LinkedIn Learning / National Association of State Boards of Accountancy (NASBA) Completed on February 2020 • 2