Juan Rios

I am a senior sales and business development professional with over 20 years of experience in industrial markets across the U.S. and Latin America.

I specialize in helping companies understand and enter the U.S. market from a practical, commercial perspective. My experience includes building sales pipelines from scratch, identifying potential customers, and developing market entry strategies.

I can support with market validation, lead generation, market research, and identifying business opportunities, particularly for companies looking to expand into the U.S. or work with Spanish-speaking markets.

I focus on clear communication, structured thinking, and delivering actionable results.