Juan Pablo Diaz Diaz

Contacter - (Mobile) juan-pablo.diaz-diaz@hotmai l.fr www.linkedin.com/in/ juanpablodiazdiaz (LinkedIn) juanpablo2diaz.com (Personal) nipponrama.com (Blog) Principales compétences Marketing PowerPoint Stratégie marketing Languages French (Native or Bilingual) Juan Pablo D. DIAZ Connecting your brand with your community. Within 23 wards, Tokyo, Japan Résumé Skilled Google certified Marketing specialist in SEO/SEM (Google AdWords certification). I am mostly working with Google AdWords (Search, Display, Shopping), Bing Ads, Facebook Ads (WC, Brand Awareness, Reach & Engagement) and Pinterest Ads. I also work on email marketing automated campaigns through Klaviyo, GetResponse, MailChimp and AWeber. And finally I work on WordPress website optimization (SEO, conversion, speed...). Spanish (Native or Bilingual) English (Full Professional) Certifications TOEIC Listening and Reading: 935 Fondamentaux du Marketing Digital Digital Active Honors-Awards 2nd best Start Up project at StartUp Weekend Tokyo (by Microsoft and Google for Entrepreneurs) Expérience Krows Digital Online Marketing Consultant octobre 2018 - Present Within 23 wards, Tokyo, Japan Working with multiple clients on their online marketing strategy: - driving leads and getting conversions through social media marketing, paid marketing and search engine optimization - managing AdWords campaigns to bring new visitors and retarget bounced visitors with Display Retargeting - content management on LinkedIn, Facebook, Instagram, Pinterest and Twitter with objective to drive traffic to respective websites - Local SEO improvement and website optimization - creation of creatives to use on different channels Louis Faglin Online Marketing Manager octobre 2017 - octobre 2018 (1 an 1 mois) In charge of the promotion on Social Networks (Facebook, Twitter, Google +, Instagram), email marketing and advertising with Google AdWords and Facebook Advertising. Organic Reach: Google & Bing SEO, Facebook (& Instagram) content management, Pinterest and Twitter. Page 1 of 4 Paid Marketing: Google AdWords (Search, Display, Shopping), Bing Ads, Pinterest Ads and Facebook Ads (Brand Awareness, Facebook Catalog, Retargeting through Reach Ads, Website Conversion...) Email Marketing: Automation and monthly through MailChimp and Klaviyo I also translated the full website in French and Spanish. https://www.louisfaglin.com MySmartUp Digital Marketing Consultant janvier 2016 - décembre 2017 (2 ans) Working on different digital projects: • Google AdWords and Facebook Advertising campaigns, • Content management with automation tools (Hootsuite, Mass Planner…), • Social network reports (from Facebook Insights, Social Bakers, Simplymeasured…), • Insight tracking (from Facebook data but also CRM: Salesforce, Hubspot…), • Google Analytics reports and improvement suggestions, • Remarketing campaigns. Last missions were for Hi-Tech Solutions (hitechsolutions.co.jp), a recruiting agency based in Tokyo, Japan: • To develop the branding around Hi-Tech Solutions. • Manage Facebook Advertising campaigns to improve Hi-Tech Solutions reach. A/b testing and optimization to improve results and reduce costs to the minimum. • To create, manage and publish relevant content in the website, LinkedIn, Facebook, Twitter and GlassDoor. • To improve the website Search Engine Optimization. • To create a new website with specific features required for the business (industries related, career portal, auto update on social networks with IFTTT…). CHANEL Marketing Assistant (Intern) juin 2015 - novembre 2015 (6 mois) Tokyo, Japon • Fashion division: Analyze the service in stores for foreign customers, track problems, find solutions and compare with services from competitors in store and online. (Also for Watches & Fine Jewelry stores) Page 2 of 4 • Fragrance Beauty Products: Analyze Chanel’s results on Social Networks, compare to competitors’ results and track the best actions, services and posts from them. • Watches & Fine Jewelry: Identify how well Chanel W&FJ is doing online compared to competitors, track the best actions from competitors, find solutions to improve Chanel visibility and conversion rate. Galeries Lafayette International Project Manager - Marketing Coordinator (intern) avril 2013 - septembre 2013 (6 mois) Paris Connected the head Office in France with the international stores in Berlin, Casablanca, Dubai, Jakarta and Beijing. • Assisted in defining internationally and locally the Marketing Strategy. • Worked on Event Coordination, especially for two international Flagship stores that opened in Jakarta and Beijing. • Managed Digital Marketing projects. Under the Senior Digital Marketing Manager, was in charge of Advertising campaigns on Facebook and Google for UAE and Indonesia markets. Tracked relevant keywords, developed Ad Groups and did A/B testing for optimization. • Planned and connected local team in France with international teams abroad to design latest Visual Merchandising for the international stores. • Did the Market Research and the Market Positioning for potential stores in Istanbul. Formation EDHEC Business School Master of Science (MSc), Marketing · (2014 - 2015) Université Lille 1 Master 2 International Economics and Trade for Asia, International Business · (2012 - 2013) Université Panthéon Assas (Paris II) Master 1 International Economics Geostrategy, International Economics · (2011 - 2012) Université Panthéon Assas (Paris II) Bachelor Degree in International Economics, Economics · (2007 - 2011) Page 3 of 4 Page 4 of 4