Juan Pablo Cangas

JUAN PABLO CANGAS MU XICA --Citizenship: Chilean EDUCATION UNIVERSIDAD DE CHILE SCHOOL OF ECONOMICS AND BUSINESS 2006 – 2011 Santiago, Chile Commercial Engineering (Ingeniería Comercial) – Business Management  5.1 grade average – approved with Distinction. Thesis: “Digital Marketing: Trends in its support of E-Commerce and implementation suggestions”. Graded 7.0. Professor Tania Gallardo. UNIVERSIDAD TÉCNICA FEDERICO SANTA MARÍA SANTIAGO CAMPUS 2003 – 2005 Santiago, Chile Civil I.T. Engineering (5 semesters)  2nd best admission score. 1999 – 2002 CARAMPANGUE SCHOOL Talagante, Chile  High School. 6.4 grade average (in a 1-7 scale). PROFES SIONA L GOA LS  Passionate about improving myself in results-oriented Marketing, applied to multiple B2B & B2C industries and markets.  Help organizations improve their results through Digital Marketing and management solutions.  Develop and implement innovative digital solutions in Chile & LATAM: RTB Display Advertising, advanced Search Marketing, Affiliate Marketing, Mobile Marketing, Business Intelligence, Cloud Computing. W ORK EXPERIENCE D ec emb er 2012 – P r esen t Independent digital Marketing consultant  S ant iago & Tem u co, C hi le Digital Marketing Campaigns Strategy and Execution. Assisted start-up & small business clients (from Chile, U.S., U.K., Australia, others) with results-focused Marketing campaigns using Google AdWords, Facebook Ads, LinkedIn Ads and Retargeting. Markets: Real estate, home and construction, tourism, pets, B2B, others. Mar ch 2012 – Se ptem be r 2012 Reprise Media Chile S ant iago , C hi le  SEM Analyst    In charge of several key digital accounts (Google AdWords & Bing/Yahoo Ads) for national & international clients, in collaboration with sister agencies in USA & Mexico. Co-managed 3 SEM Coordinators, providing training & support. Responsibilities:  Budgets: Management & Quality Assurance (QA)  Strategic/tactic planning of new & existing campaigns  Campaign implementation & QA  Client-facing reports: Creation, QA & delivery  Campaign optimizations: bid management, search query reports, ad optimization.  Meeting with external & internal clients: in-person & remote  Business development: Budget/traffic estimates, media planning Clients & campaigns/projects:  Microsoft (Google Adwords & Yahoo Search Advertising)  Windows 8 SEM campaign planning (Chile & other LATAM countries); planning, implementation & team supervision in Office 365 (Chile, Peru, Puerto Rico, Trinidad & Tobago, Costa Rica); implementation & team supervision in Xbox, Halo 4, Windows Azure (Mexico).  Collaborated with UM agency, Microsoft digital leads, Google & Yahoo executives     Unilever (Mexico – Google Adwords)  Strategic, tactic & billing re-structuring of all Adwords accounts. Implementation & local team supervision.  Collaborated with Initiative Mexico agency, Unilever directives and Google executives. Hyundai (EE.UU. – Google Adwords & Bing/Yahoo Ads)  Supported local SEM Coordinators in national campaign (Google & Bing/Yahoo). Universidad Finis Terrae (Chile – Google Adwords)  Re-planning & planning of post-graduate campaigns.  Implementation & conversion tracking with team, programmer & client’s webmaster. LEÓN Automotriz (Chile – Google Adwords & Yahoo Search Advertising)  Re-planning & implementation team lead for all campaigns. J u ly 2011 – Se ptem be r 2011 BancoEstado Microenterprises S ant iago - Ch il e  Small Business Consultant (Internship)  Microenterprise consulting. In charge of aiding small business owners, diagnosing and implementing improvements on management, strategy and Marketing. Worked in an electric and a metals workshop. Both clients highly satisfied. Graded 6.8 (1-7). SKILLS & EXPERTISE  ADVANCE D LE VE L   SEM (Search Engine Marketing) o Google Adwords ▪ MCC account creation & invoicing ▪ Adwords Editor ▪ Conversion tracking o Yahoo Search Marketing incl. YSM Desktop Tool o Bing Ads incl. Bing Ads Editor o Marin Software bid management tool – certified o Adgooroo competitive intelligence tool – certified Microsoft Excel o Pivot tables o Advanced filters o Advanced formulas o Macros Affiliate Marketing 2 INTER ME DIATE LE VE L             BASIC LE VEL        OTHER S   Display Advertising o RTB (Real-Time Bidding) advertising platforms ▪ Google Doubleclick Ad Exchange, Appnexus, Media Math o Competitive Intelligence: WhatRunsWhere & Mix Rank tools o Brand Safety & Viewavility: Integral (formerly Ad Safe) & Alenty tools Facebook Ads Conversion Tracking Google Analytics Microsoft Word Microsoft PowerPoint Microsoft Access Statistics software (SPSS, Stata) E-mail marketing (MailChimp, AWeber) SEO (Search Engine Optimization) Adobe Photoshop Wordpress Strategy Team leadership Lean Start-up methodologies Eviews Copywriting, A/B Testing Webmaster Skills: Basic HTML, Dreamweaver, Flash, Script installation (FTP), CPanel, Payment processor integration (Paypal) Programming languages: SQL, HTML, Visual Basic / Visual Basic .NET, C/C++, Java, XML, Unix Scripting General technical knowledge about networks and the Internet High willingness and ease of learning new software and programming languages as needed A CCOMPLISH MENTS Summer 2004  2002  Santiago, Chile Santiago, Chile OTH ER A CTIVITIES November 2012 Santi ago, Chil e 1998 | Santi ago, Chile Voluntary Military Service (Summer Students Class) - Graduated in 3rd place, as a 2nd Reserve Sergeant (Telecommunications Equipment Operation Auxiliary). Chilean Army Telecommunications Corps 1st place on the “Modem UDP” Inter-school Business Management Model tournament (“Modelo de Gestión de Empresas”). Universidad Diego Portales  Presentation in AngelHack, international web application development “hackathon”  Personal website development using Dreamweaver software. A DDITIONA L INFORMA TION Languages: Fluid spoken & written English. Approved PET (Preliminary English Test) with Honorable Mention. TOEFL english 6,7 average grade (in a 1 to 7 scale). LinkedIn: http://www.linkedin.com/profile/view?id=- Activities & Interests: Music, reading, stock market, movies & TV series, Videogames, Travel, Health/fitness 3