Juan Miguel Calderón Mac Donald-Marketing executive with more than 12 years of experience developing B2C and B2B marketing campaigns,
executing marketing plans and budgets, strategies in digital and traditional media, communications, and
advertisement.
EXPERIENCE
Kalungi Inc.
Kalungi is a B2B Saas Marketing Agency based in Seattle, WA
Marketing Manager
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Jul 2020 – Mar 2021
Build, coordinate and execute client-facing campaigns across different channels.
Supervise with the internal team the implementation of times and tasks to develop.
Development of the ideal client profile and the person based on interviews with the client and research.
Creation of sequences, messages, and flows for the outbound campaigns.
Development of guides for sellers.
Define the customer's TAM, SAM & SOM.
Indian Motos
Marketing Manager
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Oct 2019 – Mar 2020
Run a lead campaign in Google, Facebook, and Instagram platforms, boosting sales in the outbound
channel by 30%.
Directed and designed the ATL and BTL strategies and campaigns for the four business units.
Create a brand book to get the digital content and graphic line structured.
Topsa – Econolentes & Vision Center
Marketing Manager
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Mar 2018 – Sep 2019
Sales growth 11% - 2019 vs. 2018; billing increase of US$ 6.57 MM to US$ 7.29 MM
Manage 11 retail campaigns. 4 seasonal & 7 tactical
Responsible for overseeing and executing commercial and marketing campaigns: sales analysis, training of
the sales force, and development of action tactics and promotions for the 78 stores of the chain.
Development and implementation of the media plan, CRM, and digital campaigns: Social media, email
marketing & SMS campaigns.
Trade Marketing and Visual Merchandising: negotiation of spaces and actions to launch new collections
and unique products.
Mlesna Tea
Marketing Manager
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Oct 2016 – Feb 2018
Development of the brand's marketing and trade marketing plan.
Social media manager
Creation of the brand's identity, concept, and visual development: Labelling, point of sale, and graphic
image.
Stock management and distribution.
Arauco Perú
Trade Marketing Coordinator for Peru and Bolivia
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Apr 2015 – Sep 2016
Create and manage the Marketing plan and annual budget for six brands.
Negotiation of spaces outlets (about 20 key suppliers), increasing the exhibits by 22% and branding at 14%.
360 marketing campaigns to launch the "Vesto 2016" collection, achieving an 83% penetration in POS.
Monitoring and implementation of exhibitions and branding at the point of sale.
Supervision of points of sale nationwide: 97 traditional and 77 modern channels.
Development of BTL activations, fairs, and events.
Responsible for social media, advertising, graphic pieces, and merchandising.
EDUCATION
Digital Marketing
UPC - Universidad Peruana de Ciencias Aplicadas 2018 – 2019
B.A. Marketing
UPC - Universidad Peruana de Ciencias Aplicadas 2008 – 2013
Advertising
IPP - Instituto Peruano de Publicidad 2001 – 2003
SKILLS
Adobe Photoshop & Adobe Illustrator
