Juan David Rendón Vélez
Marketing Specialist - Mechanical Engineer
Professional with more than 13 years of experience, skilled in sales, marketing, commercial strategies, and large
accounts management. Passionate about innovation, analytics, and the execution of projects by making
decisions that generate value. Proficient in quickly identifying needs. and guaranteeing a profitable financial
assessment.
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WORK EXPERIENCE
Key Account Manager
Kante Industries Mexico
08/2021 - Present,
Responsibilities/Achievements
linkedin.com/in/juan-rendonv
REFERENCES
Ramón Vedrenne Gutiérrez
Senior Partner. Kante Industries
S De RL De CV Phone: (-
Maria Elizabeth Parra - Directora
de Infraestructura y Servicios de
TI. Linea Directa Phone: (-
Carlos Vanegas Ochoa Gerente
General Autoindustrial Camel
Phone: (-
Implementing processes for the identification of new tactical and strategic business opportunities that
generate innovation in the development of commercial strategies.
Managing international purchases focusing on creating savings for the company.
Designing and implementing KPI's guaranteeing strategies focused on results.
Opening the market in Colombia for the sale of metal-mechanical parts and 3D parts, attaining annual
sales of 200 MM in the firs year.
Finding machined parts suppliers in Colombia for projects in Latin America.
Commercial Leader
SI3
11/2019 - 07/2021,
Responsibilities/Achievements
Managing current clients; providing integral solutions and accompanying current and new projects.
Leading the commercial process by identifying new business opportunities and finding new clients and
new projects in different business lines.
Establishing and managing budgets, controlling expenses, and ensuring the company's profitability.
Designing and implementing measurable indicators to achieve the objectives set by the company.
LANGUAGES
English
Full Professional Proficiency
Spanish
Native or Bilingual Proficiency
Key Customer Manager
Atlas Copco y Epiroc Colombia
02/2014 - 06/2019,
Responsibilities/Achievements
Designing and guaranteeing the execution of B2B commercial strategies, ensuring the growth and
profitability of the company, and implementing activities that guarantee efficient debt collection.
Generating prospective sales studies with customers such as Consorcio Antioquia al Mar and Vías del Nus,
achieving strategic objectives in the short, medium and long term.
Sales with Consorcio CCC Ituango for USD $6 M in 2015.
Commercial management of large accounts, providing value-added service and optimal and timely
solutions to customers.
Asesor Comercial
General de Equipos de Colombia S.A - Gecolsa
04/2010 - 08/2013,
Responsibilities/Achievements
Managing and assisting large B2B accounts, identifying and developing new business opportunities..
Developing ideas for the implementation of KPIs, in commercial management processes and procedures ;
achieving the objectives and performance required.
Selling the equipment fleet for Conasfaltos valued at 3,000 M COP.
Managing the open public tenders and reverse auctions procedures in various Municipalities of Antioquia.
EDUCATION
Marketing Specialist
Universidad Eafit
Mechanical Engineering
Universidad Eafit