Juan Barake

Juan José Barake Customer Success Leader | SaaS Client Retention & Growth | Multinational Team Leadership Bogotá, Colombia | - |-| LinkedIn: linkedin.com/in/juan-barake8008b678 About Strategic Customer Success Leader with over a decade leading regional and multinational CSM and Account Management teams for SaaS and B2B companies. Expert in designing scalable Customer Success programs that drive retention, account expansion, and customer satisfaction. Adept at leading cross-functional initiatives, managing diverse teams across markets, and implementing data-driven strategies to maximize customer lifetime value. Passionate about building customer-centric organizations that align client success with business growth. Core Skills • • • • • • • Customer Success Leadership & Team Management SaaS Client Retention & Revenue Expansion Customer Journey Mapping & Value Realization Regional Customer Success Strategy Multinational Team Development & Coaching AI Integration for Customer Success Optimization Multilingual: Spanish (Native), English (Professional), Portuguese (Intermediate) Professional Experience Self-Employed — Digital Content Creator & AI Practitioner (Oct 2023 – Present | Remote) • • • Published five books on history, culture, and gastronomy through Amazon KDP. Specialized in content strategies and leveraging AI tools for automation and marketing. Completing an online Master Program focused on Artificial Intelligence applications for business. Slang — Head of Customer Success (Jan 2023 – Dec 2023 | Bogotá, Colombia) • • • Led User Success and Key Account Management teams across Brazil, Mexico, and Colombia. Maintained logo retention rates above 50%. Enhanced customer satisfaction by implementing data-driven initiatives (+6%). Clara — Customer Development Manager (Jan 2022 – Dec 2022 | Bogotá, Colombia) • • • Spearheaded Colombian market entry, leading KAM and TPV operations. Exceeded TPV goals by 203% and 247% for Q1 and Q2. Developed first local engagement, enablement, and retention frameworks. Bionexo — Sales Manager (Dec 2019 – Dec 2021 | Bogotá, Colombia) • Led Sales Development and Sales teams across Colombia, Mexico, and Argentina. • • Achieved 164% of Q1 2020 sales quota. Boosted revenue line by 250% through digital sales optimization. Wikid! — Co-Founder & Head of Growth (Jun 2018 – Dec 2019 | Bogotá, Colombia) • • Scaled customer base from 33 to 122. Achieved 96% of annual sales quota. Oracle Latin America — Customer Success Manager (Apr 2017 – Jun 2018 | Bogotá, Colombia) • • Managed key SaaS accounts, achieving 113% of revenue target. Strengthened customer retention and expansion. Oracle Latin America — Sales Development Representative (Feb 2016 – Apr 2017 | Bogotá, Colombia) • Focused on Cloud CX for Mexico and Colombia, achieving 80% of target. S.O.S Empleados — Senior Sales Consultant ( Jan 2013 – Feb 2016 | Bogotá, Colombia) • • Achieved 90%-115% of sales targets. Led CRM implementations and pipeline optimization. Early Achievements Bonka Entertainment — Co-Founder & Percussionist (2006 – 2009 | Bogotá, Colombia) • • Winner of Shock Award 2006 and multiple Nuestra Tierra Awards. Platinum-certified artist under Universal Music Colombia. Education • • • • Universidad de La Sabana — B.A. in International Business Administration -) Universidad de La Sabana — Diploma in Strategic Management (2013) St. Croix Lutheran High School (USA) — High School Diploma -) Ongoing: Advanced Online Master Program in Artificial Intelligence and Innovation Certifications • • Cloud Customer Experience Foundations (Oracle) Cloud Technology Sales Foundations (Sandler Training)