Joyce Gicheru

Joyce Gicheru --Nairobi, Kenya, Nairobi, 00300 (KE) PROFESSIONAL SUMMARY Creative, dedicated, insightful professional with over 5 years of success in the areas of content writing, editing, and marketing strategy. I’m a passionate, results-driven leader seeking a progressive role within a reputable, customer-focused digital marketing organization. EMPLOYMENT HISTORY Copywriter, The BlogSmiths - Jan. 2020 - Sep. 2021 Copywriter/SEO writer for various agencies- April 2022 to date EXPERIENCE ● Writing clear marketing copy to promote products/services  ● Preparing well-structured drafts using Content Management Systems  ● Proofreading and editing blog posts before publication  ● Submitting work to editors for input and approval  ● Coordinating with marketing and design teams to illustrate articles  ● Conducting simple keyword research and using SEO guidelines to increase web traffic  ● Identifying customers’ needs and gaps in their content and recommending new topics ● Updating /rewriting website content EDUCATION Egerton Laikipia University, Nairobi - BA in English, Sep. 2007 SKILLS WordPress SEO Video editing Transcription Professional copywriting Ms Word Keyword Research Ahrefs