Joyce Gicheru
--Nairobi, Kenya, Nairobi, 00300 (KE)
PROFESSIONAL SUMMARY
Creative, dedicated, insightful professional with over 5 years of success in the areas of content writing, editing, and marketing strategy. I’m a passionate, results-driven leader seeking a progressive role within a reputable, customer-focused digital marketing organization.
EMPLOYMENT HISTORY
Copywriter, The BlogSmiths - Jan. 2020 - Sep. 2021
Copywriter/SEO writer for various agencies- April 2022 to date
EXPERIENCE
● Writing clear marketing copy to promote products/services
● Preparing well-structured drafts using Content Management Systems
● Proofreading and editing blog posts before publication
● Submitting work to editors for input and approval
● Coordinating with marketing and design teams to illustrate articles
● Conducting simple keyword research and using SEO guidelines to increase web traffic
● Identifying customers’ needs and gaps in their content and recommending new topics
● Updating /rewriting website content
EDUCATION
Egerton Laikipia University, Nairobi - BA in English, Sep. 2007
SKILLS
WordPress
SEO
Video editing
Transcription
Professional copywriting
Ms Word
Keyword Research
Ahrefs