Joy Nwachukwu

Email-om Phone - Address Lagos, Nigeria LANGUAGES English Very Good SKILLS Media Buying Platforms: Facebook Ads Manager, Google Ads, Linkedin Ads, Twitter Ads, TikTok Ads, YouTube Ads. • Programmatic Advertising • A/B Testing & Conversion Rate Optimization • Campaign Performance Analysis • Audience Segmentation & Targeting • Retargeting & Remarketing Strategies • Data-Driven Decision Making • Budget Management & ROI Optimization • Creative Collaboration & Strategy INTERESTS Singing and Reading Travel and Culture Nwachukwu Joy Chinwendu Media Buyer As a highly skilled Media Buyer with 5 years of experience, I specialize in creating and executing data-driven advertising strategies that deliver impressive results across a wide range of industries including Real Estate, E-commerce, Health & Wellness, Finance, and more. With a proven track record of optimizing ad campaigns, managing budgets, and targeting the right audience, I am adept at driving conversions, increasing brand awareness, and maximizing ROI. My experience spans across Facebook Ads, Google Ads, Instagram, Linkedin, and more, allowing me to adapt to the needs of different sectors. I bring a blend of analytical thinking, creative collaboration, and negotiation skills to every campaign, helping businesses reach their marketing goals while maintaining a focus on efficiency and growth. EXPERIENCES Media Buyer , Upwork Remote , June 2023 - Present • Led the media buying strategy for multiple clients in industries such as Real Estate, E-commerce, and Health & Wellness, achieving measurable results like a 30% increase in conversions for a real estate client and a 20% decrease in CPC for an e-commerce brand. • Developed cross-channel campaigns across Facebook, Instagram, Google, and YouTube, focusing on conversion optimization for lead generation and e-commerce sales. • Collaborated with sales teams and stakeholders to ensure that ad campaigns aligned with business objectives, driving customer acquisition and brand growth. • Utilized tools like Google Analytics, Facebook Ads Manager, and SEMrush to analyze performance and create detailed reports that informed future strategies. Digital Marketing Specialist , Media Majesty Consult EXPERIENCES Lagos, Nigeria , Feb 2021 - March 2021 • Managed Facebook and Google Ads campaigns for various sectors including Finance, Education, and Health & Wellness, consistently delivering high-conversion ads and optimizing ad spend for maximum impact. • Conducted thorough audience research and segmentation to tailor campaigns to target specific demographics, resulting in a 25% increase in qualified leads for a healthcare client. • Executed A/B testing to optimize ad creatives, landing pages, and ad copy, boosting conversion rates by 15%. • Successfully scaled campaigns, growing ad budgets by 50% while maintaining performance standards. Junior Media Buyer , Zigma Firms Port-Harcourt, Nigeria , April 2020 - December 2020 • Assisted in managing paid social media campaigns for real estate clients, focusing on Facebook Ads and Instagram to drive lead generation and property inquiries. • Conducted market analysis and collaborated with the creative team to develop targeted ads, contributing to a 35% increase in brand awareness. • Monitored daily campaign performance and suggested optimizations that improved the ROI by 20% in the first quarter. EDUCATION Bachelor Degree, Niger Delta University Yenagoa, Bayelsa State , 2011 - 2017 CERTIFICATES Google Ads - Measurement Certificate March 2024 Bachelor of Medical Laboratory Science June 2011 REFERENCES Available on Request