JOY MAIRURA-• - • www.linkedin.com/in/joymairura/ • Sylvania, OH
SKILLS
Google AdWords Certified • Digital Marketing • Data Analysis • Market Research • Project Management
Canvas • Blackboard • Microsoft Office Suite • Google Workspace • Tableau • Adobe Creative Suite • Canva
Communication • English • Spanish • Swahili
EDUCATION
Doctor of Education, Leadership, Bowling Green State University, Bowling Green, OH (May 2025)
Master of Arts, Fashion Industry Studies, Kent State University, Kent, OH
Bachelor of Science and Business Administration, Marketing, Bowling Green State University, Bowling Green, OH
PROFESSIONAL EXPERIENCE
Graduate Assistant, Kent, OH
2021 – 2022
Kent State University
● Assisted in grading activity assignments, papers, and presentations on Blackboard for 400+ students
● Attend to student needs via 10+ emails daily and 2+ weekly virtual meetings with students upon request to ensure
success in courses
● Assisted in course design for 2 courses to transition professors from Blackboard to Canvas. Assisted in creation of teaching
material through Microsoft Office, and in collaboration with professors
Fashion Marketing Intern, Bowling Green, OH
2021 – 2021
Eden Boutique
● Developed marketing plan via use of personas, online product data analysis and market research to increase e-commerce
and in-store traffic
● Helped owner understand how to effectively manage new and current marketing channels via weekly presentations
● Increased growth of social media exposure and followers by 10% by utilizing data analyses and effective marketing plans
Personal Stylist, Bowling Green, OH
2017 – 2021
Freelance
● Styled over 20 clients weekly in-person, virtually, and upon request for special events
● Conducted style questionnaires and consultations through personal website to understand client personal style
● Conducted wardrobe renovations and consultations through personal website bookings and requests
Office of Residence Life S.M.A.R.T Team Leader, Bowling Green, OH
2019 – 2020
Bowling Green State University
● Responsible for providing direction, support, and leadership for (S)tudents of Color, (M)entoring, (A)iding, (R)etaining
and (T)eaching mentors
● Spearheaded team of 5 mentors each week through group and personal meetings, monitoring performance and progress
with mentees, and monitoring the mental health and grades of mentors and mentees
● Increased minority student retention rates by 15% through the guidance, resources, and opportunities presented to
students through the program, and ensuring positive personal connection with mentees and mentors
Marketing and Music Internship, Maumee, OH
2019 – 2019
Cornerstone Church
● Completed 10+ marketing and graphic design projects using Adobe Photoshop, Canva and Unsplash
● Coordinated mass emails through email marketing software, marketing materials and frequently updated website content
● Shadowed music professionals in various roles to increase music knowledge and use of Planning Center
Sales Associate, Toledo, OH
2019 – 2019
Forever 21
● Prevented long waits by quickly and carefully ringing items, making the customer experience hassle-free, therefore
increasing sales. Typically rang 30+ customers daily
● Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue
● Answered customer questions regarding sizing, accessories, and proper care for merchandise
