Joy Jameson

Joy Jameson PROFILE SEO Content Writer with 3+ years’ experience crafting keyword-optimized blog posts, web copy, and landing pages. Skilled in search engine optimization (SEO), content strategy, and performance tracking to improve organic traffic and engagement. Proficient in on-page SEO, keyword research, and content marketing. WORK EXPERIENCE Upwork (2023 to Present Freelance SEO Content Writer ) ● Challenge: Clients needed improved SEO rankings and engagement across digital platforms. ● Action: Created optimized long- and short-form content using targeted keywords and SEO best practices. ● Result: Increased average client web traffic by 30%, boosted lead conversions by 15%, and improved SERP rankings by 5+ positions. ● Developed SEO-driven strategies for 10+ clients, delivering blog posts, landing pages, and social content that aligned with brand goals. ● Managed multiple deadlines across industries and maintained 80% client retention through consistent delivery and quality. ● Collaborated with designers and SEO specialists to create high-performing, user-focused content assets. Inawo (March 2022 to February 2023 Content Writer) ● Challenge: Low organic traffic and limited brand visibility. ● Action: Wrote and optimized keyword-rich content for blog posts, landing pages, and product descriptions. ● Result: Boosted organic web traffic by 20% and improved e-commerce click-through rate by 12%. ● Reduced bounce rate by 18% through better on-page SEO practices in collaboration with the SEO team. ● Managed editorial calendar, ensuring consistent publishing and achieving 25% growth in social media followers. ● Repurposed content for email and social media, increasing cross-platform engagement by 22%. Favorite Books Publisher (May 2025 to November SEO Content Writer) ● I wrote well-optimized keyword content for blog posts. ● Repurpose content for social media platforms, increasing cross-platform engagement ● Carried out content audits and analyzed content quality, keyword optimization, metadata, and internal linking structures. ● Update and restructure existing content to align with SEO best practices and user intent. ● Structure content using FAQ schema and concise, intent-driven answers that align with AEO to boost visibility in featured snippets and voice search results. ● Increase brand presence by optimizing content for generative AI with GEO on social platforms. Mindsmaking Brands Limited (Website Editor) ● Managed and edited website content, improving overall site quality and contributing to a 20–40% improvement in user engagement through better structure, clarity, and SEO optimization. ● Optimized on-page elements, including headings, internal links, metadata, and image alt text to improve readability and SEO performance. ● Improved content layout, internal linking, and metadata to support SEO and user engagement. ● Collaborated with writers and designers to maintain high-quality web pages across the site. ● Performed regular content audits and fixed broken links, outdated pages, and formatting issues. HARD SKILLS ● SEO Content Writing ● On-Page SEO Optimization ● Local SEO ● SEO Auditing & Reporting ● Keyword Research ● Content Strategy ● Content Auditing & Repurposing ● Proofreading & Editing ● Analytics & Reporting ● Basic Graphic Design ● Copywriting SOFT SKILLS ● Communication ● Problem-solving ● Detail-oriented ● Critical Thinking TOOLS ● SEMrush / Ahrefs / Moz ● WordPress CMS ● Yoast SEO ● Google Docs ● Microsoft Word ● Grammarly ● Trello ● Canva / CapCut EDUCATION B.Agric in Agriculture Akwa Ibom State University CERTIFICATIONS Content Writing Cohort – Paula Nwadiaro Jobberman Soft Skills Training – Jobberman LANGUAGE English: Native