Contact
L5 Blk49 AFPOVAI Taguig City
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- https://www.linkedin.com/in/j
ZANORIA,
JOSEPHUZ VINCENT
PRODUCT MANAGER / SCRUM PATRIOT
oven-zanoria-/
Skills
Product Management
Development
Roadmap
Backlog
Prioritization
Planning &
Strategy
Research &
Analysis
Software Development
Agile SCRUM
Business
Analysis
Project Mgmt
Scrum Master
Functional Test
UX
Others
Stakeholder
mgmt
JIRA / Trello
Wireframing /
Mockups
CRM
ERP
SAAS
Experienced and goal-driven product guy, well-versed in product research,
design and development. Smart working and focused professional with indepth understanding of market, customer and business needs.
Demonstrated success in handling the full product development lifecycle
with an efficiency-driven approach. Adept at collaborating with team
members, other departments and customers to produce relevant, highquality products that drive company growth. Well-organized and proactive
with excellent communication and planning abilities.
Experience
Product Head
Zion Food Concept | 2018 - Present
• Determines areas in need of improvement and devised targeted
corrective actions for each concern to maintain optimal business
operations.
• Monitors the full operations of the potato food and lemonade
franchises from marketing concept to design, sample production of
new products, testing, forecast, cost, promotion, sales, consumer
support, and actual delivery.
• Creates the product journey and devise marketing strategy to
improve online and physical store sales.
• Ensures top notch quality of the products, reviews customer
feedback and responds with appropriate actions.
• Reviews sales and delivery data and expense reports to ensure
profitability is maintained.
• Come up with promotional schemes to increase the number of
returning customers.
Product Manager
Black Fin Technology | June 2019 - December 2019
• Managed the stakeholders, requirements and the development team
every Sprint for 3 Products
• Prioritized the Product Backlog and writes User Stories in Trello for
grooming.
• Gave product demos to stakeholders and creates Change Requests if
necessary.
• Provided direction for the product growth and enhancements
• Spearheaded Functional and User acceptance tests
• Managed product roadmap from concept, to design, beta production,
testing, cost, actual go live, promotion, support, and finally product end
of life.
• Translated product initiatives into detailed epics, user stories and
mockups.
• Communicated the strategy to the team and stakeholders to
eliminate gaps and showstoppers
• Heads planning and E-scrums and standup sessions, facilitates team
retrospectives
KEY MILESTONE: Successfully built and deployed an online broker site
for the advisers of a financial group in NZ
Industries
Information Technology
Banking and Financial
Fintech
Online Gaming and
Casino
Payment Solutions
Telco
Education
Technical Business Analyst (PO)
Seven Seven Global Solutions | Sep 2018 - Mar 2019
• Deployed to a client (travel industry) as the product owner and
business analyst for an API and frontend project to be utilized by travel
counselors across the globe.
• Prioritized the Product Backlog and wrote User Stories for grooming.
• Provided product demos to stakeholders and obtains sign-offs.
• Occasionally the Scrum master for the team, removing the
impediments to keep the team on the right track.
• Conducted interviews with key business users to collect information
on business processes and user requirements.
• Reviewed systems, records and other documents to obtain business
information and key data informing responses to development
requests.
• Inspected the delivered functions and features align with the
acceptance criteria
KEY MILESTONE: The MVP went to production in January 2019 making
it just a few months to design and build.
Product Manager
Shang Software Solutions | Jun 2017 - April 2018
• Managed different casino products from concept to design, sample
production, testing, forecast, cost, promotion, support, and finally
product end of life or enhancements
• Coordinated with the branding & marketing teams on the
implementation of marketing efforts for the growth of the business
• Interlocked and collaborated with local management teams: design,
development and UX to align and enable
software/infrastructure/tools/support needed to provide superb
customer gaming experience
• Taught Scrum practices such as planning, standup sessions, sprint
reviews and retrospectives
• Collated and validated product requirements, documents into a
Product Requirements document and spearheads UAT
• Managed a product roadmap from concept, to design, beta
production, testing, cost, actual go live, promotion, support, and finally
product end of life.
KEY MILESTONE: Design and Implementation of Mobile Web and
Mobile App Live Casino, new side games and improved China Market
desktop and mobile sites which improved overall monthly profitability
by more than 30%.
Certifications / Trainings
Agile Scrum Foundation
Professional
CertiProf - July 2020
Managing Difficult
Conversations
Dev Dimensions Int June 2016
Agile Scrum Master
Training
Scrum.Org - June 2013
Business Analysis
Fundamentals
International Institute of
Learning - Oct 2014
Facilitation Skills +
Writing & Managing
Requirements
Documents
International Institute of
Learning - Oct 2014
Presentation Skills
Workshop
Lawson - May 2009
Product Owner (Sr BA)
Get Qualified Australia | Aug 2016 - Mar 2017
•Directed full development lifecycle, including concept design, feature
definitions and production support.Responsible in managing the
prioritized product backlog and understandable user stories or product
requirements.
• Supported production systems and marketing/sales staff by
recommending and implementing process and system enhancements.
• Lead and directed activities such as requirement definition, research,
analysis and testing, training and documentation.
• Maintained good customer relationship and acts as IT/vendor liaison
during analysis, requirements definition and design activities.
• Maintained and supported a broad range of processes and related
systems (CMS, CRM, Telephony, BI)
• Collaborated with business stakeholders to define and scope the
business requirements and develop solution alternatives and use cases
• Handled project management tasks like daily status updates,
business and system risk/impact analysis, planning sessions and
product inspection and retrospectives
• Lead testing activities for maintenance and project assignment;
provided guidance for testing strategies, scope and scenarios; reviews
and provides testing related estimates and effort; prepares and reviews
test plans
• Analyzed customer behavior and competitor strategy through data
analytics.
KEY MILESTONE: Successful migration from Zoho CRM to Salesforce
and implemented 10 industry microsites which improved the traffic and
lead generation / conversion.
Business Analyst (Manager)
Macquarie Offshore Service Pty | Jan 2014 - July 2016
• SME for the main trade counterparty data system for the whole
division.
• Documented stakeholders and business owners’ requirements for the
new system.
• Designed and presented prototypes, solutions and process
remediation to senior management and directors.
• Wrote User Stories and Functional Specs in JIRA and provides
storytelling to Devs and QAs
• Provided solution walk throughs, demos and road shows to users
across business users in US, ASIA, EU & ANZ
• Spearheaded the UAT cycles across different business groups and
divisions and ensures complete sign-off is given.
• Coordinated Project planning, project updates with the
Program/Delivery Manager, Technical Lead and QA manager.
• Also acted as an immediate project manager and functional tester.
KEY MILESTONE: SME for Middle Office across different Asian,
European, ANZ and US countries for the Counterparty Database
optimization /and big data migration project. Designed the to-be model
and new system for the said project.
Tools used
JIRA/ Trello / Notion
Balsamiq / Draw / Visio
MS Office / 360
Slack / MS Teams / G
Suite
Salesforce / Zoho
Github / Postman
Piwik / Crazy egg /
Sitecatalyst / Cliqview /
Jasper / GA
Product Owner (Sr BA)
Novenix / Tyche Consulting | Apr 2012 - Dec 2013
• Stakeholders engagement – consolidation of Business requirements
and capturing “as-is” processes and formulate “to-be” processes for
approval.
• Designed and Implemented E-Commerce Creative Solutions for
clients (Web Cashier)
• Wrote User Stories and Functional Specs Documentation.
• Coordinated with the Affiliates and Asian Translators for Content
Management changes.
• Leads and coordinated Scrum, Sprint Elaborations and Sprint
Planning sessions.
• Provided walk throughs to developers on the requirements and
processes.
• Gave system demos and walkthroughs to Users.
• Acted as the mediator/coordinator of stakeholders and development
team on production issues and concerns.
• Sent notifications and info blast to project owners and users for
system updates and new version releases.
• Owned the Product backlog and prioritized according to importance
and business impact.
KEY MILESTONE: Design and Successful implementation of mobile
Cashier (Online Payment processing of Deposit, Withdrawal and Local
Bank Transfer across CN, TH, MY, INDO, KOR) for different Asian
casino markets. Implemented the CMS tool for Marketing and Products
team.
Business Analyst (Supervisor)
Eastern Telecoms | Aug 2011 - Apr 2012
• Client engagement – consolidation of Business requirements and
capturing “as-is” processes for Business Process User Requirements
Specs documentation
• Analysis and Design – converts Business requirements into Diagrams
and UML in order to design the “to-be” processes for an automated
system illustrated in the Business System and Specifications
document.
• Documented the Business Process and User Requirements and
Business Process System Specifications document. Created Report
Layout using BI tools according to the requirements of the
stakeholders.
• Monitored project timeline, status and resources. Provides feedback
and updates to project manager and business owners.
• Conducted system demos and functional testing and UATs for the
business owners, Facilitates user trainings.
KEY MILESTONE: Requirements Documentation and Future State
design of the Fault Management System (Ticket and Dispatch system)
Business Analyst
Coca Cola Bottlers Phil | Oct 2010 - July 2011
•Project Planning involvement – discussion with PMs and Sponsors
with regards to scope, timeline and resources
• Business Requirements gathering and consolidation – interviews and
shadowing with business owners, gather manual feed files for
automation
• Business Requirements and Functional Specifications Documentation
– documentation of business and system use case and system design
• Process flow design and re-engineering – modification of existing
business process flows
• Change Requests validation and execution, version upgrades and
enhancements – checks if the change requests are applicable for the
system and database
• Coordination and brainstorming with business owners, actors and
end-users – continuous coordination and status updates with business
owners and development team involve in the project to reach the
desired production date
• Conducted quality test with QA specialists and system demo to
implementers for pilot testing and implementation
• Oversees UAT with clients, business owners and end-users to ensure
quality user experience – creates UAT documents and explains the
expected result for the test scenarios
KEY MILESTONE: Design and successful implementation of the Promo
Portal system for local distributors & end users nationwide.
Business Analyst
Lawson Software | Aug 2008 - July 2010
M3-Purchasing)
• Investigates potential bugs and errors in the Purchasing System
• Issued problem ticket to software engineers and gives the design
solution for implementation
• Worked closely with Application owners to pin point the main
constraint of the issues customers raised.
• Provided a sound document of the solution design to the counterparts
and support team
• Ran test cases before deployment of bug fix and corrections to the
system
• Coordinated with the Supply Chain team for issues affecting Inventory
Management programs
• Ensures the effectiveness and the correct functionality of the
programs of the system
• Re-engineered Process Flows for S3 Financial, HR, Procurement and
Supply Chain
• Created additional process flows and eliminates redundancies in the
existing process flows
• Coordinates with BA’s using the S3 4GL system to improve
functionality of process flows
KEY MILESTONE: Successful delivery of Quarterly Blitz and Zero
Backlog for both S3 and M3 critical tickets support.
EDI Map Developer
Global Exchange Services | Nov 2005 - Aug 2008
Tasks as a Key Developer)
• Developed EDI (Electronic Data Interchange) Maps/DocumentsInvoice, Purchase Order, Delivery Response, etc. for GXS clients using
Application Integrator in line with set EDI standards- ANSI X12,
EDIFACT, and XML.
• Addressed specifications or requirements issues to analysts.
• Translated and tests EDI Documents in local and Unix Environment to
ensure quality of documents before delivery to client.
• Troubleshot, investigated and fixed map issues from QA and
Integration.
• Coordinated with analyst and project managers for project
clarifications, assignments and deliveries.
• Provides immediate support to analyst, developers and QA persons in
map development issues.
(Tasks as an Analyst)
• Reviewed specification and checks any discrepancies in the structure
and expected output from the clients.
• Suggested better approach to analysts or clients in attaining the
expected output.
(Tasks as a QA)
• Created tests scenarios in map translations.
• Conducted functional testing and code review before sending the map
to production/ integration
• Tested maps produced by co-developers to ensure zero-defect rate in
projects
KEY MILESTONE: Successful implementation of XML maps for NIKE
JAPAN and BANK OF AMERICA.
Education
BSBA - Major in Computer Applications
De La Salle College of Saint Benilde, Manila | 1999 - 2003
Description of the education/course.
Highschool and Primary
Don Bosco Technincal Institue, Makati | 1986 - 1999
Description of the education/course.