Earned a Bachelors degree in Fine arts (BFA) major in Advertising Arts, at the University of Santo Tomas in 1988, proudly served for 29 years in the creative industry, skilled in both ATL & BTL category, worked as a conceptual senior graphic designer, art director, for advertising campaigns, DTP & graphic design, web banners, FMGG packaging, branding, visual merchandising design, outdoor advertising, performs copywriting jobs, professional product photography, apparel & active wear designing, Logo & Trade character design, with specialized skills in all types of illustrations, fashion illustrations, cartooning, editorials, TVC storyboards.