Josiane De Lima

 Josiane de Lima UX Designer Josiane de Lima Curitiba - PR +55 --http://jodelima.com/ http://linkedin.com/in/jodelima ㅡ With more than 10 years of experience in the digital field, I have worked on the fronts of product design, user research and experience design as a whole, as well as adding experience and knowledge in digital metrics focused on UX. I have full knowledge to act in digital projects in front of experience design, from conception to delivery of the project. ㅡ Experience MJV / UX designer August 2019 - present, Curitiba As a UX designer on the Bradesco Seguros client, some of my duties include: - Conception and application of usability testing together with the design team - Proposition of flows and interaction - Design of medium fidelity wireframes and prototypes - Analysis of quantitative data with a focus on the user's view Laura / UX/UI designer October 2018 - August 2019, Curitiba As a UX designer, some of my assignments include: - Interface prototype design - Creation of scripts for research with users - Reporting of design thinking sessions FH / Marketing and digital design analyst September 2017 - September 2018, Curitiba In my role as a marketing analyst, I worked as a generalist on projects that demanded both web analytics and UX designer profiles. Some of the clients served: Marisa, Hering, PifPaf, among others. Freelancer / UX | UI designer October 2016 - August 2017 As a freelancer, I have been allocated in some clients as Webasic, developing medium complexity projects. Some of my assignments: - Usability testing application - Development of user personas - Design of interaction flows and prototypes of low and high fidelity - Design of interfaces - HTML / CSS coding of developed interfaces Mirum / Analista de BI December 2015 - October 2016 As a BI Analyst, some of my responsibilities are reports creation and presentations development that includes analysis and recommendation for optimization for website and media campaigns. Some of my key attributions includes: - Development of reports and dashboards for data visualization - Analysis for improving online performance for all traffic channels and user behavior of websites of our clients - Making recommendations for optimizations focused in performance and user experience - Making presentations for clients of reports and data analysis, providing key insights for decision making Malapronta / CRO/BI September 2014 - September 2015 As a business intelligence analyst, I was responsible for data visualization and tagging implementation, to support sales and marketing strategies. Malapronta / UX Designer September 2010 - September 2014 As UX designer and Product Owner I've worked in several internal projects, acting as a facilitator between development, marketing and operational teams and my role included: - facilitation of brainstorm sessions - definition and execution of user research plan, like usability tests and contextual interviews - development of user's personas - design of interaction flows and prototypes of low and high fidelity - requirements gathering for project development; - definition and applying of AB tests - prioritization of user stories and sprints with Sales and DEV team - Responsible for web analytics analysis and reports and tag management implementation ㅡ Formation Uniasselvi / Postgraduate- MBA Design Thinking Universidade Positivo / Graduate 2006 - 2010 Visual Design ㅡ Skills Adobe Photoshop, Adobe Illustrator, HTML, CSS, Invision, Axure, Google Analytics, Google Website Optimizer, Crazyegg, Hotjar