Josiah Nel Fernandez

JOSIAH NEL FERNANDEZ Outbound Marketing Specialist | Cold Email & LinkedIn Campaign Manager | Campaign Operations Metro Manila, NCR, Philippines PROFESSIONAL SUMMARY Outbound Marketing Specialist with 4+ years running cold email infrastructure, LinkedIn outreach campaigns, and multi-client campaign operations. Manages end-to-end outbound from domain setup, inbox warm-up, and deliverability to copy, sequence building, and performance reporting. Experienced across SmartLead, Instantly, Apollo, and HeyReach. Known for curiosity-driven copy, tight A/B testing discipline, and clean campaign ops across simultaneous client accounts. CORE COMPETENCIES Cold Email Copywriting LinkedIn Outreach Campaign Operations Lead Generation SmartLead / Instantly Apollo.io / HeyReach LinkedIn Sales Navigator Sequence Building PROFESSIONAL EXPERIENCE Freelance Outbound Marketing Specialist2021 – Present Self-Employed — Remote | Multiple B2B Clients Cold Email Infrastructure & LinkedIn Campaign Management • Manage end-to-end cold email infrastructure on owned Azure/Outlook tenants — domain procurement, inbox setup, warm-up automation, and Master Inbox configuration • Run LinkedIn outreach campaigns via HeyReach, including commenter reply DM sequences tied to lead magnet launches; built and iterated templates covering hook, offer, social proof, and Calendly CTA • Coordinate platform integrations across SmartLead, Instantly, and Apollo to maintain deliverability • Cold Email Copywriting & Campaign Operations • Produce high-volume campaign-ready cold email copy - hooks, multi-step sequences, and objection-handling replies across multiple simultaneous client campaigns • Run A/B tests on subject lines and hook styles (question-based vs. curiosity-led) to optimize open and reply rates • Enforce strict copy standards: grammar non-negotiable, every line tied to a sales objective, labeled as Template vs. Final Copy before delivery Outbound Lead Generation & Proposal Writing • Execute 10–15 outbound proposals per day on Upwork for a multi-channel paid advertising agency (Meta, LinkedIn, Google Ads, YouTube, X) • Identify, qualify, and verify leads aligned with client ICPs; write and edit personalized first lines for outreach sent to prospects Program CoordinatorSep 2011 – Jan 2020 Agape Foundation — East Timor • Managed cross-functional program operations: curriculum development, staff mentorship, event coordination, and promotional materials production • Liaised with education directors, attended workshops, and represented the organization at conferences and community events TOOLS & PLATFORMS SmartLead • Instantly • Apollo.io • HeyReach • PlusVibe • Google Suite • TailScale • LinkedIn Sales Navigator EDUCATION & TRAINING B.S. Respiratory Therapy — Emilio Aguinaldo College, Manila2001 – 2005 Persuasive Copywriting — Copywriting Dojo Philippines2023 Copywriting Foundations — Copywriting Training PH2022 Email Underground Intensive — Email Marketing Philippines2021