Joshua Olanrewaju Samuel-
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linkedin.com/in/joshua-samuel-8b449812b
Summary
A passionate digital marketer with more than 6 years of experience in harnessing the power of the internet to
generate and retain quality leads alongside improving overall brand reputation online.
Experienced digital marketer skilled in;
- Facebook Advertising
- Instagram Advertising
- Twitter Advertising
- Google Analytics
- WordPress Website Development
- Blogging
- Content Marketing and much more
Career Highlights:
- Managed over 100+ social media campaigns
- Over 200k in overall ad spend
- Generated lots of leads and customers for more than 50+ small businesses across Nigeria
Experience
Advertising Media Manager
Growthfast Marketing
Mar 2020 - Present (1 year 2 months +)
- Designing ad creatives (Text, images and videos)
- Ad Buying for local and small business across Facebook and Instagram
- Creating campaigns for local and small businesses
- Launching and overseeing multiple campaigns on Facebook and Instagram
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- Monitoring and adjusting campaigns according to analytics
- Monitoring and controlling budget to maximize positive result in over all ad spend
Digital Marketing Specialist
IQ Blogger
May 2015 - Jul 2019 (4 years 3 months)
Design digital media campaigns according to business goals
Coordinate and manage the creation of all digital content such as website, blogs, press releases, and
podcasts, infographics, videos, etc.
Establishing web presence
Working to improve our brand presence
Maintain and manage all our social media channels
Liaise with Marketing, Sales, and Product development teams
Suggest and implement direct marketing methods
Suggest strategies and methods for improvement
Regularly track and get insights into competitors' strategies
Develop and monitor ROI and KPIs
Stay up-to-date with digital media technologies and the latest trends
Digital Marketing Executive
Murphyben International
Aug 2017 - Aug 2019 (2 years 1 month)
Growing brand awareness and engagment rates threough social media advertising and online
advertising
Building functional and easy-to-use WordPress websites
Testing websites across browsers, operating systems, and devices maintaining and troubleshooting the
server
Ensure site security by setting up firewalls and login pages
Optimizing loading speeds and capacity
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Debugging pages and broken links or images
Updating website content and constantly updating their digital strategy to grow their overall online
presence
Monitoring and analyzing site performance
Addressing user complaints
Managing and creating content for social media pages
Producing and writing unique content
Executing digital marketing campaigns and optimizing for conversion
Digital Marketing Manager
Prime Life Transform Limited
Aug 2019 - Mar 2020 (8 months)
Generating leads for parent company (Salad Master Nigeria ) through social media marketing
campaign's
Built and managed the company's website using WordPress
Managing email marketing campaigns and sending weekly newsletters
Generating quality leads through SEM and online marketing campaign's
Built and managed their eCommerce website using Shopify (another arm of the company)
Managed all social media platforms. Instagram, Facebook, and Twitter.
Executed PPC campaigns on Facebook. Increasing overall users and customers for their eCommerce
platform.
Generating, researching, and pitching ideas for posts.
Created and promoted content for their blogs to expand their overall online presence.
Gaining insights and data from users using Google Analytics.
Advocating and educating others about interests, products, or services.
Improving traffic to landing pages by social media ads buying and search engine optimization.
Staying current on industry trends
Education
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Scholars International Institute Of Technology
Website Design, Advanced Diploma
2014 - 2016
Below are the modules I learnt that honed my skills in web design. I have since then developed some
WordPress websites and I have gotten even better as time went by.
- Dreamweaver CC
- WordPress
- Adobe Fireworks
- HTML
- CSS
- JS
- Web Hosting
Scholars International Institute of Technology
Diploma of Education, Internet Marketing
2014 - 2016
Licenses & Certifications
Writing to be heard on Linkedin - LinkedIn
Writing Headlines at Linkedin - LinkedIn
Writing Articles at Linkedine - LinkedIn
Social Media Marketing: Optimization at LinkedIn - LinkedIn
Social Media Management Tools - LinkedIn
Skills
content marketing • PPC • Instagram Marketing • Facebook Marketing • SEO • Strategic Thinking •
Analytical Skills • Search Engine Marketing (SEM) • Social Media • Web Content Writing
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