Joshua Rosenberg

Joshua Rosenberg ● Phone:- ● E-Mail:- Experience NS8 - Paid Media Manager [March ‘20 – Present] Responsible for o o o o o o o o o o o o o o o o o Manage Paid Social and SEM advertising campaigns on Facebook, Google, LinkedIn, and all other paid media Manage 150k+ monthly marketing budget across multiple paid media channels platforms. Implement & Develop Paid media strategies to drive net new leads. Day-to-day upkeep of campaign strategies, management, and optimizations across key paid media channels. Develop & implement keyword research, ad copy creation, landing page creation, and performance analysis. A/B test paid media campaigns, Marketo programs & landing pages to increase clicks, CTRs, conversion rates & drive down CPL’s. Own the campaign structure, audience targeting, bidding, and keyword strategy to produce maximum ROI Manage reporting from paid media channels to highlight wins and losses that will help drive future strategy. Create landing pages for desktop and mobile for paid media campaigns. Conversion and pixel set up for Google, Bing, Facebook, Snapchat & LinkedIn. Manage all campaign structure, keywords, placements, audience targeting, ad copy, bidding, and budgeting for all paid search/social campaigns Deep understanding of data literacy to interpret and highlight market trends and opportunities Review & research 3rd Party Media buy opportunities that increase revenue and overall KPIs. Buildout, test, and program Marketo campaigns for all paid media channels. Dive growth in new markets through various paid media channels, 1st & 3rd party partnerships, and Alpha/Beta programs. Develop and maintain relationships with paid media representatives across Google, Bing, LinkedIn, Facebook, and more. Hakkasan Group - Marketing Manager (Digital) [March ‘16 – March ‘20] Responsible for o o o o o o o o o o o o o o o Managing of all digital outlets (paid and organic) for JEWEL Nightclub, Liquid Pool Lounge, and Alibi Ultra Lounge Social media ad building/ reporting Manage 50k+ monthly marketing budget across multiple paid media channels Maintaining and updating multiple content calendars (Facebook, Instagram, Twitter, and email) Directing, planning, and executing various marketing and announcement plans. Leading and advising on paid search efforts for the whole company Handling all-digital 3rd parties and partners. (Blogs and content publishers) Planning and executing weekly eblasts Making critical decisions based on google analytics Arranging and expediting artist social media posting schedules Tracking and reporting on key analytical data Managing and facilitating digital assets to in-house and 3rd party partners Maintaining and updating content on multiple venue websites Planning and producing local events Managing marketing communications with talent Ecommerce Innovations - Digital Media Manager Responsible for o o o o o o o o o o Handling Facebook & Google Paid Channels for 3 different e-commerce outlets Manage 500k+ monthly marketing budget across multiple paid media channels Overseeing paid search and e-commerce vendors for larger e-commerce outlets Weekly paid search reporting for multiple e-commerce outlets Full build-out of all Google paid channels (Display, Search, and PLA’s) Social media ad building/ reporting (Facebook) SEO keyword product mapping through magneto Attending high-level strategy and creative meetings Making critical decisions on marketing tools and vendors Account optimization (query reports, auction insights, Negative keywords, extensions, etc.) Internet Marketing Inc. - Paid Media Specialist Responsible for o o o o o o o o [Jan ’16 – March ‘16] [Oct ’14 – Jan ‘16] Collaborate with internal and external customers, & management, to define requirements, prioritize opportunities, & outline deliverables Maintaining/Budgeting multiple ad words and Bing account Managing/reporting on social ad budgets for multiple enterprise clients Providing monthly and weekly reports to Account Executives Google ad words ad building (display and search networks) Social media ad building/ reporting (Facebook and Twitter) Account optimization (query reports, auction insights, Negative keywords, extensions, etc.) Pinterest scheduling and tracking through Viral Tag o o Tracking of conversions through Call Rail Assisting the Paid Media Strategist in day-to-day activities o o Graduated with a GPA of 3.5 Received Advanced Diploma. Education Centennial High school [Class of 2009] o Two Academic letters. University of Las Vegas Nevada [Class of 20014] o Received bachelors of science in business administration – Marketing (3.5 GPA) Skills/Programs o o o o o o o o o o o o o o o o o o Marketo Metadata Google Ads/Analytics Certified Google Search Google Display Google Discovery Wordstream Airtable Asana Unbounce Databox Microsoft Office Photoshop Sprinklr Marin Sales & Orders (PLA Ecommerce Platform) Stitcher ads (Facebook Ad Platform) JIRA 2