Joshua Mc Kenzie

. . Joshua McKenzie United States -- in/joshua-mckenzie-marketing-expert SUMMARY Senior Digital Marketing Specialist with over 12 years of experience in digital marketing, specializing in SEO and SEM. Proven track record in developing and implementing digital strategies, managing paid media budgets, and analyzing traffic and keyword rankings to drive client success. Adept at client communication, cross-collaboration, and measuring ROI to ensure high-quality campaign performance. Seeking a hybrid role within driving distance of Raleigh, NC. EXPERIENCE Director of Marketing January 2022 - March 2024, Remote Corner Pocket Marketing • Developed and implemented digital marketing strategies for various clients, focusing on SEO and SEM. • Monitored, evaluated, and adjusted strategies based on campaign results, ensuring optimal performance. • Managed paid media budgets, measuring and optimizing spend to achieve a 20% increase in ROI. • Analyzed traffic, keyword rankings, and site performance to drive data-driven decision-making. • Provided high-quality client communication and detailed monthly campaign reports. • Explored advertising opportunities on multiple platforms, enhancing client outreach. Founder & Lead Consultant February 2014 - March 2023, Remote Successful Tomorrow • Strategized and executed digital marketing campaigns, driving significant improvements in client performance. • Utilized a consultative approach to build client relationships and gain buy-in for digital strategies. • Analyzed ROI, traffic, and keyword rankings to continuously optimize campaigns. • Managed multi-client relationships, ensuring successful project delivery and client satisfaction. • Implemented display and social media advertising strategies to broaden client reach. Head of Paid Media February 2018 - January 2022, Remote Verticals Agency • Managed SEO and SEM campaigns for multiple clients, significantly increasing brand visibility and engagement. • Designed and executed user acquisition and activation strategies, driving MQLs and SQLs through the marketing funnel. • Conducted technical SEO analysis and provided page performance recommendations, achieving a 23% increase in customer lifetime value. • Collaborated with account teams to ensure clients were updated on campaign and account-level performance. • Utilized tools like Google Analytics, SEMRush, and Ahrefs to monitor and report on campaign data. Director of Sales and Marketing Ausounds Technologies February 2016 - February 2018, Denver, CO • Led conversion rate optimization programs for ecommerce brands, including onboarding and checkout flows. • Implemented SEO strategies, resulting in a 35% increase in market penetration and annual revenue growth. • Collaborated with sales teams to optimize audience targeting and improve user experience. • Developed content marketing strategies that increased inbound leads by 25%. Director of Sales and Marketing Echobox Audio November 2012 - February 2016, Remote • Spearheaded integrated marketing strategies, achieving a 300% increase in eCommerce sales. • Utilized data analytics to refine marketing strategies and improve campaign performances. • Managed SEO and content growth strategies, expanding market presence within the EMEA region. PROJECTS SEO and SEM Optimization Digital Marketing Agency • Objective: Enhance traffic and revenue growth opportunities through SEO and SEM strategies. • Actions: Identified, evaluated, and prioritized scalable SEO projects; led SEM campaigns including display and social media advertising. • Results: Increased organic traffic by 25% and improved conversion rates by 20%. • Managed diverse client portfolio, generating detailed performance reports using Google Analytics, SEMRush, and Ahrefs, resulting in a 20% increase in client satisfaction ratings. Client Communication and Campaign Monitoring B2C Marketing Agency • Monitored campaign performance using analytical tools such as Google Analytics and SEMrush, identifying areas for improvement and achieving a 15% growth in campaign ROI. • Actions: Developed and implemented digital marketing strategies; provided high-quality client communication and monthly campaign reports. • Results: Increased client satisfaction and retention rates by 30%; optimized campaigns based on performance data. . . • Scope: Managed multi-client relationships, ensuring successful project delivery and client satisfaction. Content Marketing and Data Analysis Technology Partner Solutions • Objective: Develop comprehensive content marketing strategies and utilize data analysis to drive growth. • Developed and implemented impactful content strategy, producing 10 blogs, 5 videos, and 3 webinars monthly, leading to a 30% increase in website engagement. • Results: Increased content engagement by 40% and generated a 25% increase in inbound leads. • Collaborated with cross-functional teams to develop and execute content strategies that increased client engagement by 30%. EDUCATION Bachelor of Science in Marketing Minor in BA • Ashford University • Chandler, AZ • 2020 • Participated in extracurricular activities related to marketing, such as joining the Marketing Club and attending industry conferences and workshops. Networked with professionals in the field and gained exposure to the latest trends and best practices in marketing. Engaged in collaborative projects with fellow students to create marketing campaigns and presentations for local businesses. CERTIFICATIONS Google Ads Certification Google • 2024 Google Display Certification Google • 2024 Google Search Certification Google • 2024 Google Analytics Certification Google • 2024 Marketing Essentials Harvard Business School • 2020 SKILLS Google AdWords E-Commerce Email Marketing Performance Marketing PPC Campaign Management Digital Marketing Search Engine Optimization (SEO) Facebook Advertising Analytics Keyword Research Data Analytics Conversion Optimization Shopify Management Hubspot CRM Klaviyo SMS Campaigns Content Creation (Canva, Adobe Creative Cloud) Meta Business Suite Pmax Campaigns