Joshua
Berk
Director of product + growth. Deeply passionate about breakthrough platforms.
Expert manager of cross-functional teams to deliver user-centric products at scale.
Let’s build a better future together.
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BERK Labs // Founder
San Francisco, CA [ 2013–Present ]
Helping startups design, build, launch, iterate, and grow.
Insitome [ 4 months ] – discover your ancestral story
• Launched responsive web and mobile iOS apps for the Helix marketplace
• Delivered agile specs, requirements, roadmaps, and sprint plans via JIRA
• Oversaw research for Neanderthal, Metabolism, Lifestyle, and Ethnicity
• Directed 30+ people across marketing, engineering, design, and science
Embark [ 12 months ] – dog DNA test for breed + health + traits
Experience
• Led research and specification for breed encyclopedia and V3 packaging
• Designed pitch/diligence materials to raise $4.5M+ in venture capital
• Automated lead-gen and drip campaigns to reduce CAC by 25%+
• Implemented tools for logistics/fulfillment, multivariate testing, and reporting
• Helped rebuild the bioinformatics pipeline to minimize TAT by 40%
• Wrote a support knowledge-base to boost NPS (78%) and referral K-factor
• Organized onboarding/training with a new company handbook and ATS
• Managed partners (Illumina, supply chain, inventory) to reduce COGS 10%+
Techstars [ 4 months ] – startup accelerator
• Coordinated investor relations and NYC demo day for 500+ attendees
Localize [ 12 months ] – application translation platform
• Acquired 500+ subscribers, $250K ARR, 10K+ signups, and $1M+ in capital
• Optimized all product, design, and growth operations (CRO, SEO, ASO)
• Supported WeWork, Microsoft, Trello, AirBnB, Intuit, Uber, and Gigsky
• Translated the user interface into 8 locales: en, es, fr, de, pt-BR, ru, ja, zh
Google // Project Manager
New York, NY [- ]
• Built advertising products and deployed high-impact marketing campaigns
• $24M+ in annual revenue (500+ advertisers/agencies, w/95% CSAT)
• Supported Coca-Cola, P&G, Samsung, Comcast, UBS, and Heineken
Boston College
Education
Bachelor of Science (BS) — Finance, Marketing, Philosophy [- ]
GPA: 3.74 [Magna Cum Laude]. 100% of college education self-financed.
Certificates: Genetics and Genomics [ Stanford University, 2016 ]
