Joshua Adebayo | Freelancer Resume

JOSHUA ADEBAYO Brand and Communication Designer (234) - |-Behance: @joshuaadebayobrand PROFESSIONAL SUMMARY Results-driven Brand and Communications Designer with over eight years of experience translating brand visions into compelling visual narratives. Skilled in building distinctive brand identities and delivering strategic design solutions that communicate core values, drive engagement, and enhance visibility. With a proven track record of working with personal, SME, and corporate brands across Nigeria, the UK, US, Canada, Abu Dhabi, Sierra Leone, Germany, and Ukraine, I specialize in using design as a tool for storytelling; crafting cohesive brand experiences that resonate with diverse audiences. From social media campaigns and pitch decks to product packaging and digital assets, I combine creativity with strategic insight to shape how brands are perceived and remembered. WORK EXPERIENCE Brand Designer/ Manager Ardeybe, United Kingdom * * * Deﬁned a cohesive brand identity (logo, tone, color palette, font types) that improved brand recognition and visual consistency across all channels. Led the social media management team, streamlining content workﬂows and boosting engagement through targeted visual storytelling. Delivered impactful carousel and banner designs for both online and print, enhancing audience retention and brand perception. Lead Creative Consultant TPSEAL Education * * * * March 2024 - April 2025 October 2023 - June 2025 Strengthened brand presence by delivering strategic advisory and cohesive visual direction for the Study Abroad trade fair and conference initiative. Deﬁned and executed brand strategy, ensuring consistency across digital and print materials for campaigns targeting international education opportunities. Directed concept development and creative execution, producing high-impact social media visuals, eBooks, and branded stationery. Enhanced audience engagement and message clarity through compelling storytelling and visual branding across all communication touchpoints. Brand Designer January 2021 - Present Freelance (Once Upon A Byte, Soft Touch Therapy, Swiftsurge, Empowerment Coaching and Ernext Garget, and more in my portfolio) * * * Delivered brand identity design including logos, business cards, and brand strategy documentation. Increased client visibility by designing social media visuals tailored to speciﬁc platforms Developed cohesive visual narratives that translated abstract brand concepts into tangible, memorable designs Lead Creative Designer Funke Felix Adejumo, Ondo, Nigeria * * * * Strengthened visual communication by managing brand designs for both personal and organizational assets, including the resort center. Increased YouTube channel visibility by designing compelling thumbnails aligned with brand voice and audience preferences. Provided end-to-end design strategy, including concept creation, brand audits, and advisory on visual branding direction. Delivered consistent and engaging content and graphics, driving audience growth and interaction. Brand Designer/ Manager Savior’s Nation - Contract * * * * * * 2018 - 2022 Improved course conversions by designing persuasive cover banners aligned with course messaging and learner personas. Created visually engaging product banners, eBooks, and web assets using compelling copy design integration. Elevated stakeholder presentations through well-structured slide decks and branded infographics, enhancing proposal clarity. Graphics Designer Visage world, Ibadan * 2024 - 2025 Deﬁned and executed brand image and voice strategy, leading to increased message consistency across campaigns. Collaborated with cross-functional teams (social media, content, tech) to align brand identity with organizational vision. Ensured visual coherence by overseeing all design outputs and standardizing communication materials. Visual Designer (Freelance) iCoach Web, Abu Dhabi, Contract * May 2021 - June 2023 2017 - 2020 Strengthened different clients brand identity by designing custom logos, ﬂyers, and digital banners Drove campaign engagement by producing dynamic social media graphics and branded content aligned with each brand's voice and marketing objectives. Delivered end-to-end creative solutions across digital and traditional media, ensuring consistency in brand communication across all touchpoints. SKILLS * * * * * * Proﬁcient in CorelDRAW Proﬁcient in Adobe Photoshop Conﬁdentiality in documentation Problem-solving and analytical thinking Excellent presentation abilities Exceptional written communication AWARDS/ACCOMPLISHMENTS * * Digital/Graphics Designer Excellence Award (The Ambassadors Summit) Winner, Logo Challenge of the year, Union of Campus Journalist, UI - EDUCATION BSc., Guidance & Counselling University of Ibadan 2021 Senior Secondary School Certiﬁcate Oba Akinbiyi High School 2012 CERTIFICATIONS Glocalisation & Branding REFERENCES To be provided upon review 2019