JOSH SCHNEIDER
Performance Marketing Expert | Full-Stack Marketer
E- -q https://linkedin.com/in/joshmschneider Delray Beach, FL
EXPERIENCE
Fractional Growth Marketing Manager
Robert Half International
SUMMARY
07/2024 - Present
Remote
Robert Half pioneered specialized staffing services in 1948 and today is the world's
largest specialized talent solutions and business consulting firm.
• Led hands-on execution and strategic planning for performance marketing
campaigns across platforms like Google Ads, Meta Ads, LinkedIn Ads, and TikTok
Ads for B2B and E-commerce clients.
• Restructured HubSpot accounts to optimize CRM workflows, lead management,
and reporting processes.
• Developed growth-focused digital strategies, including email marketing, content
optimization, and audience targeting, to drive engagement and brand awareness.
• Collaborated directly with clients as an on-demand marketing leader to scale
campaigns and streamline digital operations.
Head of Growth and Performance Marketing
Spark Education Group
03/2022 - 07/2024
Remote
Spark Education is an online education platform featuring small-group and interactive
classes for children all over the world.
• Managed performance marketing campaigns across platforms like: Facebook,
Instagram, TikTok and Google Ads, overseeing a combined annual budget of $1.2
million. These efforts resulted in a 40% increase in student enrollments and a 25%
reduction in Customer Acquisition Cost (CAC).
• Improved key performance indicators (KPIs) such as Conversion Rates, MQLs, and
SQLs by 30%, streamlining the lead qualification process and enhancing alignment
between marketing and sales efforts.
• Developed and managed affiliate and influencer programs, which increased sales
while cutting down CAC.
• Built and optimized the HubSpot Marketing Hub, enhancing marketing automation,
lead tracking, and campaign effectiveness.
• Collaborated closely with the sales team to analyze lead quality by acquisition
channel, resulting in a 20% increase in qualified leads and improved alignment
between marketing and sales efforts.
Head of Performance Marketing
Moxie.xyz
10/2020 - 02/2022
Remote
All-in-one fitness marketplace SaaS platform that empowered fitness instructors with
a hybrid online/offline experience. Moxie’s business closed in March 2022.
• Managed and executed performance marketing strategies across digital channels
such as LinkedIn, Google, Bing, Facebook, TikTok, and Pinterest, ensuring an
integrated and high-impact online presence that boosted user acquisition by 35%
MoM and increased monthly active users by 50%.
• Played a key role in all phases of the customer lifecycle journey, meticulously
auditing and optimizing processes from acquisition to conversion, retention,
growth, evangelism, and churn reduction. Achieved a 25% reduction in customer
churn and a 30% increase in customer retention rates.
• Successfully aligned user acquisition plans with the P&L budget by leveraging indepth forecasting and effectively managing critical metrics, including CAC, LTV, ad
spend, ROAS, new customer revenue, and new customer count. This alignment
resulted in a 40% increase in new customer revenue and a 20% reduction in CAC.
• Led the development and oversight of the Affiliate/Influencer program through
Impact.com, which extended the brand’s reach and enhanced its online presence,
generating a 60% increase in influencer-driven traffic.
• Contributed significantly to the success of Moxie.xyz by shaping and implementing
effective acquisition strategies, optimizing critical metrics, and leading the
management of digital channels and influencer programs, resulting in a 65% overall
growth in the user base.
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• Accomplished and results-oriented
digital full-stack marketing expert
with over 16 years of extensive
hands-on experience, specializing
in B2B, B2C, B2B2C and DTC.
• Demonstrated success in
managing substantial annual
budgets ranging from $1.2MM to
$36MM, with expertise across
diverse advertising platforms:
Google Ads, Meta Ads, Microsoft
Ads, TikTok Ads, ASA,
Google360, and Linkedin Ads.
• Adept in utilizing analytical
platforms such as Google Analytics
4, Hubspot, Metabase, Tableau,
Mixpanel, and Looker. Additional
proficiencies include: Email
Marketing (Klaviyo, Mailchimp,
Hubspot)Affiliate Marketing
(Impact, Refersion, CJ,
ShareASale, Flexoffers)Content
Marketing (Taboola, Outbrain,
RevContent, Yahoo Gemini, MGID).
• My proficiency lies in optimizing
user acquisition, enhancing
retention, and elevating revenue
through meticulous data-driven
decision-making, A/B testing, and
cohort analysis. I am recognized
for my ability to allocate budgets
to execute ROI-positive
campaigns, and cultivate highperformance teams.
STRENGTHS
2 Data-Driven Multi-Channel
Marketing Expertise
Transforming complex data sets
into actionable marketing
strategies and continuously
optimizing campaigns across
PPC, social media, and affiliate
marketing.
Through extensive hands-on
experience with analytics tools
like Google Analytics, Mixpanel,
and Tableau; managing
campaigns using Google Ads,
Facebook Ads Manager, and
LinkedIn Campaign Manager; and
integrating various marketing
channels seamlessly.
EXPERIENCE
Head of Growth & Performance Marketing
CERTIFICATIONS
07/2018 - 09/2020
CBDMEDIC™
Abacus Health Products, developed the first FDA-registered CBD topicals CBDMEDIC™
that was acquired by Charlotte's Web for $99MM in June 2020.
• Managed and built an affiliate channel with over 450 active affiliates, driving
significant sales growth from $50k average monthly revenue by Q3 2018 and
reached $150k average monthly revenue by Q4
2019.
• Successfully forged strategic partnerships with major media channels and sports
influencers, effectively amplifying brand awareness and driving significant sales
growth.
• Developed and executed comprehensive marketing strategies, focusing on
customer acquisition and retention initiatives.
• Managed and led a dynamic team of SEO specialists, paid media experts, and
affiliate/influencer managers for two CBD topical brands.
• Developed innovative sales and marketing funnels to circumvent advertising
policies for CBD products on platforms like Google and Meta Ads, driving valuable
leads to increase sales.
Director of Search Marketing
07/2017 - 07/2018
MediaForce
MediaForce is a group of ad-technology and product experts operating a private
media bidding platform capable of massive scale, reach and speed.
• Managed the Paid Search unit for Comparisons.org, handling an 8-figure monthly
budget and driving revenue growth.
• Optimized campaign performance using Google Ads and Bing, achieving a 25%
MoM increase in conversion rates.
• Mentored a team and maintained relationships with external partners to enhance
campaign performance.
Senior PPC Manager
09/2014 - 06/2017
FreeRide Games
FreeRide is a developer of casual games for PC which games are entirely free to
download and play.
• Managed a team of PPC managers and executed campaigns for downloadable
games, achieving a 45% MoM increase in user acquisition and a 25% YoY increase
in LTV.
• Utilized diverse advertising channels including Google Ads, Facebook Ads, Bing
Ads, display networks, and DSPs to maximize reach and engagement.
• Implemented remarketing and retargeting strategies to re-engage past users and
boost daily players and LTVs.
• Collaborated with cross-functional teams to align marketing strategies with
business objectives, contributing to a 30% increase in player retention.
Senior Social Media Marketing Manager
05/2012 - 08/2014
Plarium
Freelance PPC Specialist
09/2009 - 05/2012
GlowClicks
EDUCATION
Bachelor of Business Administration - BBA,
Marketing & International Business
10/2004 - 06/2008
UW Foster School of Business
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q Google Ads Search
Certification
https://skillshop.credential.net/9a
3d6708-ff-c122a2831a2858?record_view=true
Google Analytics Individual
Qualification
https://skillshop.credential.net/e3
6d9f8f-6da6-471d-8c2af49ada37fd12?record_view=true
Hubspot Digital Marketing
https://appeu1.hubspot.com/academy/achie
vements/clswl2f0/en/1/joshschneider/digital-marketing
Hubspot Email Marketing
https://appeu1.hubspot.com/academy/achie
vements/2p3mnxh9/en/1/joshschneider/email-marketing
HubSpot Marketing Hub
Software
https://appeu1.hubspot.com/academy/achie
vements/k59d47n1/en/1/joshschneider/hubspot-marketinghub-software
