Josh Ghani

 JOSHUA GHANI SUSHI DIGITAL MARKETER/MEDIA SPECIALIST Sabon Kaura, Opp ATBU Fence 750106 •-• + 234 - PROFESSIONAL EXPERIENCE JOJERAH MEDIA HOUSE Head of Media- Promoted within 12 months due to strong performance and organizational impact (one year ahead of schedule) Developed strategic Media tool kits that generated high leads across Facebook, Instagram, Twitter and YouTube Selected Project Experience Process Evaluation and Analysis: Reduced content approval time by 40% by implementing a new digital workflow system after analyzing bottlenecks in existing media processes Automation Implementation: Recommended and implemented automation tools to streamline tasks and improve productivity. Performance Metrics and Reporting: Developed and implemented standardized system for tracking and analyzing key metrics, enabling data-driven decision making. Collaboration and Communication Enhancement: Implemented collaboration tools and established clear communication channels to improve coordination and project management. Training and Skill Development: Organized training sessions and workshops to enhance team's skills and knowledge in digital marketing. Results and Impact: Achieved noticeable improvements in efficiency, reduced turnaround times, improved campaign metrics, and increased client satisfaction. Bauchi State GOVERNEMENT NEW MEDIA INFLUENCER/PR/DESIGNER,- Selected Project Experience Content Creation: Developed engaging visuals and multimedia content tailored for various social media platforms through interviews with residents and government officials, enhancing community connection and awareness. Online Campaigns: Executed targeted online campaigns that significantly increased engagement and reach across multiple social media platforms, effectively promoting government initiatives and events. Event Organization: Collaborated as a member of the organizing committee for an essay writing competition aimed at showcasing the achievements of His Excellency, Governor Bala Abdulkadir Mohammed, fostering local talent and civic pride. Graphic Design: Designed and produced over 500 graphic materials for promotional use, strengthening the visual identity of the Governor's office and increasing public visibility of key messages and events. SENATOR YARI (#YARIFEEDS250K), CONTENT CREATION, 2023 Selected Project Experience Content Creation: Developed compelling visual content to promote the #YARIFEEDS250K initiative, effectively communicating the campaign's objectives and impact to the target audience. Social Media campaign; Collaborated with influencers to amplify the reach of campaign materials across various social media platforms, enhancing engagement and increasing visibility for the initiative. FAMILY HEALTH INTERNATIONAL 360 (ENABLING BREAST FEEDING CAMPAIGN) CONTENT CREATION, AUGUST 2023 Selected Project Experience Content Creation: Developed engaging visual content designed to raise awareness and foster engagement around the Enabling Breastfeeding initiative, specifically targeting working mothers. Online Campaigns: Executed a focused social media campaign aimed at promoting the benefits of breastfeeding among working mothers, enhancing community support and participation in the initiative. ZAMAR GLOBAL AWARDS (NORTH-EAST) HEAD OF MEDIA & PROJECT MANAGER, OCTOBER 2024 Selected Project Experience Content Creation: Produced comprehensive visual content to capture and promote the entirety of the awards event, showcasing key moments and highlights. Graphic Designs; Designed all graphic materials for the awards, ensuring alignment with branding guidelines and enhancing visual expression to effectively communicate the event’s prestige. Social Media campaign; Oversaw all social media channels, creating content calendars and scheduling posts to maximize reach and engagement before, during, and after the event. Insights & Analytics; Monitored social media insights and analytics regularly, utilizing data to refine strategies and improve engagement across platforms. Website management: Increased award nomination submissions by 60% by developing and managing a streamlined voting website that processed 50,000 votes from 6 Northeastern states SEARCH FOR COMMON GROUND & Young Leaders NETWORK (YOUTH CARE PROJECT) SOCIAL MEDIA COMMUNITY STEWARD,- Selected Project Experience Content Creation: Developed engaging visual content for a campaign advocating for Freedom of Religion and countering Hate Speech within my online community in Northern Nigeria. This initiative fostered interreligious coexistence and aimed to educate youth on the importance of tolerance and understanding. Community Engagement: Facilitated discussions and interactive sessions to enhance community awareness about drug abuse and its implications, leveraging my experience in managing sensitive topics in a diverse environment. Social Media Strategy: Implemented targeted social media strategies to increase campaign outreach, focusing on creating relatable content that resonates with young audiences, thereby raising awareness about both religious tolerance and drug abuse prevention. Collaborative Initiatives: Worked alongside local leaders and organizations to amplify messages of support and recovery, aligning the campaign's goals NORTWAVE IMPRINT Head of PR Publicist, 2017-Present Selected Project Experience Process Evaluation and Analysis: Conducted thorough evaluation of PR/publicity processes, identifying areas for improvement. Streamlining Campaign Execution: Implemented strategies to streamline campaign processes and ensure timely delivery of materials. Media Relationship Management: Strengthened relationships with media outlets, journalists, and influencers for enhanced coverage. Performance Tracking and Reporting: Developed standardized system to track campaign performance and provide insights for optimization. Content Creation and Storytelling: Collaborated with artists and content creators to develop compelling promotional materials for Ubuntu project, 2023 which increased listeners by 95% for Ubuntu project by developing targeted promotional materials and collaborating with 25 local content creators Event Planning and Execution: Successfully planned and executed music release events and media showcases such as Zamar Awards International Press Conference, Bauchi Music Festival, Fist of Words, Bauchi Cultural Festival, Arewa in Vogue and others Crisis Management: Developed strategies to handle negative publicity and protect brand reputation (Yankari Cholera outreak, Kaura Media Influencers team, and many more) Team Collaboration and Leadership: Fostered a collaborative environment and provided guidance to team members. Results and Impact: Achieved increased media coverage, improved artist visibility, and successful album launches for about 500 musical artists in Northern Nigeria EDUCATION 1997 - 2003: Primary School Baptist Royal Academy, Bauchi, Nigeria Leaving Certificate 2003 - 2009: Secondary School Certificate Examination (S.S.C.E) Walter Gowans Memorial College, Gombe State, Nigeria 2010 – Diploma in Computer Operations COMPUSOFT INSTITUTE OF INFORMATION TECHNOLOGY 2021 - 2022: National Diploma in Computer Science ZONE TECHNOLOGIES, ADVANCED CISCO NETWORKS AND WCC 2021 - 2022: Diploma in Cybersecurity ZONE TECHNOLOGIES, ADVANCED CISCO NETWORKS AND WCC 2024: Diploma in Digital Marketing, Tecchy Services ADDITIONAL INFORMATION Professional Certifications: Project Management, UI Designs, UX Research, Cyber security, Email Marketing, Agile Project, FIRS Tax processes & operations Design: Photoshop, Premiere Pro, Canva, Inshot, Cap Cut, Figma Marketing: Meta Ads, Google Ads, YouTube Studio, X Ads, SEO Business Tools: Office, Google Maps, Google Business Project Management: Agile Project REFERENCE Reference will be made available on request