JOSH CHRISTOFFERSON
HUBSPOT ADMINISTRATOR AND DIGITAL MARKETING MANAGER
CONTACT--https://www.linkedin.com/in/josh-christofferson/
San Diego, CA
STRENGTHS
Independent
PROFILE
I’m a HubSpot specialist with a focus on B2B lead generation strategies. I specialize
in developing marketing lead generation funnels, sales pipeline management,
HubSpot administration, and consulting. I help businesses set up and optimize
HubSpot Marketing and Sales hubs. I have 5+ years of experience working with
HubSpot, and over a decade in Digital Marketing.
I’m certified in HubSpot Marketing Hub, HubSpot Sales Hub, HubSpot Digital
Marketing, and HubSpot Email Marketing.
CONSULTATION EXPERIENCE
Recent Client Samples
Organized
Growth marketing agency
Jul 2023 - Current
Proactive
Analytical
TECHNOLOGIES
About: A growth marketing agency for startups that has scaled hundreds of venturefunded startups across Seed - Series C.
Project: Consultation and implementation of best practices within HubSpot. Contact
record segmentation, labeling, clean-up, and organization. Sales process
establishment. Transition from spreadsheet lead management to HubSpot best
practices. Pipeline creation and optimization. Reporting and dashboard setup.
HubSpot
MS Office
GA/GTM
Wordpress
Photoshop
Canva
Trello/Jira
GoToWebinar
Miro
Hotjar
Furniture design company
Sep 2023 - Current
About: A furniture design company, specializing in lactation and wellness room
solutions for new mothers at work.
Project: Consultation and implementation of HubSpot best practices for record and
pipeline management. Transitioned from mis-aligned property usage to standard
practices. Custom quote templates. Reports, views, and dashboard development.
Overall optimization of HubSpot for lead generation and pipeline management.
SurveyMonkey
Shopify
Cloud development company
Jul 2023 - Sep 2023
AI content
About: A cloud software development company specializing in providing businesses
with custom technology solutions.
EDUCATION
Bachelor of Interdisciplinary Studies,
History & Religious Studies
Project: Consultation and assistance transitioning from spreadsheet contact
management to the HubSpot CRM. Created custom properties to match workflow.
Provided documentation and training videos for best practices moving forward.
Arizona State University
Interdisciplinary studies is an approach to
answering questions, solving problems
and addressing contemporary issues
from multiple perspectives.
(continued)
JOSH CHRISTOFFERSON
HUBSPOT ADMINISTRATOR AND DIGITAL MARKETING MANAGER
CONTACT--https://www.linkedin.com/in/josh-christofferson/
San Diego, CA
STRENGTHS
Independent
Organized
Proactive
Analytical
TECHNOLOGIES
FULL-TIME WORK EXPERIENCE
Digital Marketing Manager
Avidon Health
Nov 2020 - May 2023 (2 years 7 months)
About: Avidon Health provides digital Health and Wellness care paths that automate
and personalize wellness experiences at scale through their proprietary platform:
Engagement Rx. A startup of 50 employees, four marketing team members, and five
sales representatives (MedPro Wellness acquired SelfHelpWorks to form Avidon
Health in 2020, blending corporate health coaching with digital wellness programs).
Position (Remote): Digital Marketing Manager and HubSpot Administrator
supporting B2B marketing campaigns, lead generation funnels, and sales pipeline
optimization, nurturing 5,000 database leads.
For two years, I wore "all hats" for the Marketing Team. The final seven months, I
focused on HubSpot Administration, project management, and strategy, while
product market fit, content creation, and demand generation were handled
by teammates.
HubSpot CRM administration
Lead generation funnel strategies
Automation development
Project management
Collateral development
Landing page design
Google Analytics and Tag Manager
Website management
HubSpot
MS Office
GA/GTM
Wordpress
Photoshop
Canva
Trello/Jira
GoToWebinar
Miro
Hotjar
SurveyMonkey
Shopify
AI content
Highlights
Liaised with agency and stakeholders to develop the design, content, and
branding of new website and company announcement campaign.
Launched core product campaign: Engagement Rx.
Launched new SUD course campaign: LivingClear.
Developed interactive site chatbot workflows.
Launched award announcement campaigns: Deloitte Fast 500, Inc. 5000.
Liaised with web developer and stakeholders to redesign site 2.0.
Developed monthly newsletter of 1500 recipients. Open rate = 15%. CTR = 26%.
Organized and promoted health coaching webinar. Attendance rate = 34%.
Developed HubSpot automations and processes for Sales team.
Facilitated several market shift needs as the company grew.
Helped develop collateral pieces.
Managed social media channels.
Created reports and dashboards for contact creation, lead attribution, site
activity, email performance, sales pipelines, etc.
Planned and organized all projects through Trello, Jira, and Miro.
EDUCATION
Bachelor of Interdisciplinary Studies,
History & Religious Studies
Arizona State University
Interdisciplinary studies is an approach to
answering questions, solving problems
and addressing contemporary issues
from multiple perspectives.
(continued)
JOSH CHRISTOFFERSON
HUBSPOT ADMINISTRATOR AND DIGITAL MARKETING MANAGER
CERTIFICATIONS
WORK EXPERIENCE
Digital Marketing Manager
SelfHelpWorks
Aug 2018 - Nov 2020 (2 years 4 months)
About: SelfHelpWorks utilized video courses based on Cognitive Behavioral Therapy
concepts to help people achieve lasting behavior change through chronic condition
management.
Position (Onsite): Digital Marketing Manager developing and supporting all B2B
marketing campaigns, lead generation funnels, and event support.
For two years, I was the only Marketing person at this small company of 10, wearing
all hats for a non-existent digital marketing department. All lead generation and
prospecting was done through Health and Wellness industry events and inbound
marketing. My responsibilities were to establish the groundwork for digital
marketing efforts that we could scale by better using our website, collateral, and
HubSpot lead management.
HubSpot CRM administration
Lead generation funnel strategies
Website management
Collateral development
Event prospecting support
Social channel management
Highlights
Was originally brought on by the Marketing Director to provide Digital Marketing
experience to the team, but was quickly promoted after a few months to run all
Marketing efforts.
Migrated the Sales team's outdated CRM to HubSpot.
Built campaigns to reinvigorate cold leads.
Liaised with web developer to redesign and deploy a full site refresh.
Liaised with graphic designers to produce event banners and collateral.
Built new landing pages with better lead magnets.
Established a better social presence, positioning SelfHelpWorks as thought
leaders in behavior change and Health and Wellness technologies.
Built automated email nurture streams to keep leads and prospects engaged.
Elevated the HubSpot CRM structure to better facilitate Marketing and Sales.
(continued)
JOSH CHRISTOFFERSON
HUBSPOT ADMINISTRATOR AND DIGITAL MARKETING MANAGER
REFERENCES
Clark Lagemann
CEO
Avidon Health
WORK EXPERIENCE
Sr. Digital Marketing Specialist
Scripps Health
Apr 2017 - Jul 2018 (1 year 4 months)
--
Bryan Noar
VP of Client Success
SelfHelpWorks/Avidon Health
--
Travis Kahn
VP of Strategic Growth
Avidon Health
- x119
About: Scripps Health is one of the most respected healthcare systems operating in
San Diego, providing care to 700,000 patients annually.
Position (Onsite): Supported SEM and Social marketing efforts across a variety of
B2C lead generation campaigns. Led digital marketing efforts as the Digital
Marketing Manager while they were on leave. Was offered to stay indefinitely
for consultation.
Landing page optimization
B2C lead generation strategies
SEM oversight and consultation
Social advertising optimization
Multi-departmental strategies
Digital Marketing consultation
Highlights
Translated multi-departmental goals into digital tactics to cover a range of
subjects: Cardiology, Bariatrics, Orthopedics, and Primary Care.
Optimized lead generation funnels for better conversions, including landing page
redesigns and collateral development.
Liaised with internal stakeholders and external agencies to achieve goals:
Oversight and consultation between paid advertising agencies and internal
department teams.
Consulted with the Social Marketing Manager to streamline lead generation.
-
Co-Founder / Digital Marketing Strategist
Creative Technologies LLC
Kevin Smith
CEO
Creative Technologies/Media In Motion
-
Jan 2004 - May 2017 (13 years 5 months)
About: PC Antivirus Reviews was a site that tested, reviewed, and sold consumer
antivirus software through affiliate relationships for over a decade.
Position (Remote): Co-founded a B2C antivirus testing and review site generating
$1M in sales annually at its zenith.
-Tested popular PC antivirus brands
for efficacy
Wrote extensive consumer reviews
Rochelle Fine
Digital Marketing Manager
Scripps Health
--
Co-managed SEM campaigns
Website development, maintenance,
and optimization
Highlights
Tested dozens of PC antivirus brands each year for malware detection and
consumer value.
Redesigned the website twice to accommodate new technologies and better
user experiences.
Increased conversion rate from 1% to 3% in a highly competitive market.
Increased ROI from 169% to 253% despite thin margins.
Maintained top SEO visibility in a highly competitive market.
Liaised with partnered vendors to streamline consumer experiences.
JOSH CHRISTOFFERSON
HUBSPOT ADMINISTRATOR AND DIGITAL MARKETING MANAGER
RECOMMENDATIONS
3 Miln Street, #432
Cranford, NJ 07016
May 23, 2023
To Whom It May Concern:
I am writing to recommend Josh Christofferson for any digital marketing position.
During his tenure at Avidon Health, he consistently displayed exceptional skills in
maintaining tight processes, executing strategic campaigns, and exhibiting
remarkable organization and reliability.
It is with great regret that I share that Josh is no longer with our organization due to
a position elimination. I want to emphasize that this decision was not a reflection of
his performance or capabilities in any way. He was a valuable member of our
marketing team and consistently demonstrated an unwavering commitment to
excellence.
One of Josh’s key strengths lies in his ability to establish and maintain streamlined
processes. He developed and implemented efficient workflows that enhanced team
collaboration and productivity. His exceptional organizational skills played a vital role
in ensuring seamless project execution, meeting deadlines consistently, and
delivering high-quality results.
Furthermore, Josh's analytical mindset and data-driven approach significantly
contributed to our marketing strategies' success. He consistently monitored key
metrics, analyzed campaign performance, and provided valuable insights.
Despite the unfortunate circumstances surrounding Josh's departure, I strongly
believe he would be an asset to any organization in need of a skilled and dedicated
digital marketing professional.
Please feel free to reach out to me if you require any further information regarding
Josh’s qualifications or experience.
Sincerely,
Clark Lagemann
CEO-
