JOSEPHINE
CHEROTICH
EXPERIENCE
February 2024 - Current
Media Manager, Marketing and Advertising-Out of Home
(OOH) PMS Media
Nairobi, Kenya
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SUMMARY
Accomplished Media Manager with
extensive experience in marketing
and advertising, specializing in print
,TV, digital and Out of Home
(OOH) advertising campaigns.
Proven track record of driving
revenue growth and enhancing
sales productivity through strategic
planning and innovative
approaches. Demonstrated
expertise in managing large teams,
budgeting, and developing effective
sales strategies, resulting in
significant business growth. Adept
at leveraging communication skills
to foster strong partnerships and
ensure legal compliance across
media operations.
SKILLS
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Communication
Budgeting
Team Leadership
Strategic Planning
Team Building
Account management
Revenue growth
Problem solving
Sales and marketing strategy
Spreadsheet proficiency
Innovative approach
Google analytics proficiency
• Managed out of home advertising for LED billboard campaigns
• Engaged advertisers using direct and agency marketing for B2B and
B2G
• Ensured legal and statutory adherence across all media and
advertising campaigns
• Targeted new markets and drove sales growth with effective
negotiation strategies
• Selected and onboarded optimal sites based on performance data
• Trained sales associates in effective selling techniques to boost
customer satisfaction levels
• Achieved sales success by leveraging media owners' assets and
fostering strong partnerships
• Developed and implemented strategic policies for Out of Home
advertising operations
January 2019 - August 2023
Commercial Manager Standard Group PLC | Nairobi, Kenya
• Managed daily operations of Broadcast Sales Department
• Created and implemented sales strategies resulting in 100% revenue
growth
• Led and developed team of 25 employees to achieve 100% growth
in sales productivity
• Boosted closed deals by 50% through effective creation and
management of sales pipeline
• Managed recruitment, training and appraisal processes for sales
teams to enhance performance and efficiency
• Oversaw financial operations including budgeting, auditing and
reporting in a commercial capacity
January 2011 - November 2018
Business Manager Nation Media Group | Nairobi, Kenya
• Led strategic business initiatives across print, broadcast and digital
media
• Oversaw diverse team managing annual budget of 500m across print
and digital media
• Organised revenue-generating expos including Agri, Baby Care, and
SME
• Collaborated with credit control team to resolve debtor issues and
achieve company debt targets
• Developed a client value management system increasing satisfaction
and driving long-term retention
• Provided tailored advertising strategies to agency and direct clients,
resulting in increased business revenue
• Oversaw sales staff recruitment, development, training and appraisal
• Prepared and presented detailed sales performance summaries to
stakeholders and business management
September 2005 - December 2010
Key Accounts Manager Nation Media Group | Nairobi, Kenya
• Managed key accounts and drove new client acquisition
• Managed and grew key accounts resulting in a 25% increase in
revenue
• Identified and developed new business opportunities resulting in a
35% increase in sales revenue
• Managed and executed successful sales campaigns resulting in a
50% increase in repeat business
LANGUAGES
English:
Swahili:
EDUCATION
12/2012
MBA | International Relations
University of Nairobi, Nairobi, Kenya
12/2004
Bachelor of commerce
Egerton University, Nakuru, Kenya
12/2000
High School
Kapsabet High School, Kapsabet, Kenya
TRAINING
Marketing society of Kenya-Practitioners Diploma in
Marketing-2009
Strathmore Business School-2018 Leadership Excellence
Acceleration Program (LEAP)
Nation Media Training
• Media Science training
• The ABCs of Image(2015)
• Peak performance strategies(2008)
• The 7 Habits of Highly Effective people (2015)
• Leading High performance Teams (2015)
• Leadership & Enterprise Management (2018)
