Josephat Lugendo

Josephat Lugendo Communications and Public Relations Specialist Communications and Public Relations Practitioner with over 3 years’ experience in strategic communication, branding, and digital media. Skilled in content creation, graphic design, photography, and project coordination. Proven success in enhancing organizational visibility through digital campaigns, social media growth, and creative storytelling. Expertise & Competencies • • • • • Graphic Design Photography & Videography Writing & Storytelling Event Planning and Management Content Creation • • • • • Social Media Management Public and Media Relations Interpersonal Communication Website Management Advocacy and Partnership Professional Experience • • • • Project Management Data Visualisation Strategic Communication and Planning Logistics and Administrative work Senior Communications Officer Mizizi Elimu Afrika Formerly Zizi Afrique Foundation |Feb 2024 – Present Joined Zizi Afrique Foundation (ZAF) as a Communication Officer in January 2024 to support the Actions for Lifeskills and Values in East Africa (ALiVE) program. In February 2024, transitioned Senior Communicationds Officer role, providing Communications support under the Directorate of Advocacy and Partnership, enhancing organization’s visibility and strengthening organizational communications. Key Contributions • Led strategic social media management, significantly increasing ZAF’s online visibility and reach i.e Increased LinkedIn following by over 6,000 new followers, and grew Facebook and X by over 1000 followers each in a period of one year, enhancing ZAF’s digital presence and engagement. • Elevated the quality of ZAF’s branding and Information, Education, and Communication (IEC) materials and reports by designing Quarterly ZAF Impact Newsletters and programmes field Reports, as well as producing high-quality posters, flyers, event tags, banners. Notably contributed to the design and branding of the 6th EE4A and the Inaugural EDF-K Conference 2025 and many other outdoor events, thereby strengthening ZAF’s visual identity, brand consistency, and institutional visibility. • Enhanced ZAF’s storytelling by producing high-quality videos and testimonials for social media, youtube and fundraising purposes, showcasing impactful programs narratives and outcomes and managed to cover events, meetings, and outdoor activities through professional photography and videography, preserving a visual record for social media and organization’s youtube channel. • With a background in Journalism and Media, I have closely collaborated with news outlets to ensure our impact stories gain visibility on mainstream platforms. Key achievements include leading the ZAF team in partnering with Royal Media Services (Citizen TV) to air four town hall episodes on CBE on Monday Report, and coordinating the ZAF partnership with the Media Council of Kenya to offer story grants to journalists producing education-focused stories aligned with our mission. • I have implemented the ZAF strategy by ensuring that everything I do directly supports our mission, goals and long-term vision. In my day-to-day work, I focus on translating strategic objectives into practical actions that strengthen coordination, improve efficiency and enhance the quality of our outputs. I also helped reinforce our strategic focus on strong stakeholder engagement by building positive relationships, supporting teams across projects and contributing to initiatives that strengthen our visibility and impact. Through this approach, I ensured that my contribution consistently advances the ZAF strategy and supported the organization’s overall success. • Worked closely with service providers, and collaborated with advocacy consultants to meet program requirements, ensuring timely payment of media partners, suppliers and service providers. Maintained accurate records of all communication equipment and branding materials, including reports, policy briefs, and related IEC resources. Studio Technical Operator Mediamax, K24|Oct. 2023– Dec. 2023 Through the Media Council of Kenya internship program, I joined Mediamax as a Studio Technical Operator. This opportunity allowed me to acquire new skills and further hone my expertise in camera work, visual mixing, transmission control, and sound transmission. I also had the pleasure of working with a highly supportive team, which enhanced my learning experience and professional growth. Key Contributions • Operated studio cameras effectively during live productions, achieving visually engaging compositions that supported clear storytelling. Utilized technical skills to ensure that each shot contributed to the broadcast’s overall narrative impact. • Demonstrated a keen eye for detail by creatively framing and capturing shots in alignment with the director’s vision, ensuring each visual was impactful and on-brand. • Assembled, prepared, and set up cameras and studio equipment for live and recorded broadcasts. This included testing and adjusting sound equipment to ensure high-quality audio and visual standards were met for each production. • Operated a sound mixer to control levels of speech and background audio during live broadcasts, and assisted in visual mixing by seamlessly switching between camera shots and visual sources as per the director’s instructions. News and Programmes Video Editor-Intern Kenya Broadcasting Corporation (KBC Channel One) |Apr. 2022– Aug.2022 Recruited initially as an intern and later contracted for 3 months during the electioneering period to produce high-quality content across television, radio, and digital platforms, ensuring adherence to editorial policies, rebranding strategies, and journalistic ethics. Responsibilities included editing stories, designing graphics, voicing and editing hard news and feature stories, and operating studio cameras. Key Contributions • • Edited over 50 news and feature stories using Final Cut Pro, with key segments aired on KBC Channel One News, covering local, international, business, and sports news, including the award-winning feature story “Universities of Crime” by Travor Ng’endo. Designed TV program posters, flyers, program lineups, and promotional material using Adobe Photoshop and Illustrator, enhancing brand visibility and viewer engagement. • Edited and produced weekly TV programs such as Sports Check, Sauti ya Mama, Dira ya Wiki, Ifahamu China, and Dunia Wiki Hii. • Fostered a strong teamwork culture within the Editorial and Newsroom departments, collaborating with over 100 colleagues to ensure seamless delivery of high-quality content in line with viewer and team expectations. Education Qualifications Bachelor of Communications and Public Relations University of Kabianga • • Sept. 2019 - May. 2023 Done; Got second Class. Excellent in Research Project, Camera Operations, Documentary and Commercial production, Branding, Media Writing Techniques, Content writing and Editing, and social media for Journalism. Certification Certificate in Digital Marketing Strathmore University • • Done; Got a Distiction Excellent in Search Engine Marketing (SEM) / Paid Advertising, Social Media Marketing (SMM), Content Marketing, Google Analytics & Data Interpretation, Search Engine Optimization (SEO), Graphic Design and Social Media Management. Technical Proficiencie • • • • • • Advanced in Microsoft Office Suite (Word, Excel, PowerPoint) Intermediate in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Audition, Light room, Illustrator) Proficient in Google Workspace Suite (Docs, Sheets, Drive) Advanced in Final Cut Pro, Canva, Hootsuite (or similar tools for social media scheduling and analytics) Email marketing platforms such as Mailchimp, Campaign Monitor, etc.