Joseph Orsal

JOSEPH ORSAL SEO Specialist PROFESSIONAL EXPERIENCE SEO Specialist Shinagawa Lasik and Aesthetics Center Corporation 01/2023 - Present ○​ Optimizing copy and landing pages for search engine optimization ○​ Create a customized SEO strategy for the website ○​ Performing ongoing keyword research including discovery and expansion of keyword opportunities ○​ Research and analyze competitor advertising links ○​ Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. ○​ Work closely with the Web Developer and give insights about the improvements of the website. ○​ Track, report, and analyze website analytics and PPC initiatives and campaigns ○​ Document SEO optimization guidelines to serve as a reference for the company ○​ Maintain and enhance websites by adding and improving design and interactive feat ○​ Upload promo banners and service menu banners and other changes needed ○​ Distribute a regular e-newsletter and text alert SEO Specialist / Web Designer Austin Auto Repair ​ ​ 11/2024 - 03/2025 ○​ Conducted a full SEO audit of the Austin Auto Repair website and implemented technical and on-page SEO improvements ○​ Optimized service pages targeting high-value local keywords (e.g., “auto repair in Chicago,” “engine diagnostics,” “transmission services”) ○​ Created and redesigned web pages using Duda to improve UX and highlight key services. ○​ Collaborated with the client to structure and write SEO-friendly service content covering over 30 car maintenance offerings. ○​ Performed ongoing keyword research and competitive analysis to guide local SEO strategies ○​ Added schema markup for services, business info, and customer reviews to enhance search visibility ○​ Ensured mobile responsiveness and improved page speed performance through code and image optimization. SEO Specialist One Outsource Direct Corporation 01/2024 - 06/2024 ○​ Optimizing copy and landing pages for search engine optimization ○​ Create a customized SEO strategy for the website ○​ Performing ongoing keyword research including discovery and expansion of keyword opportunities ○​ Keyword Research and Expansion ○​ Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords. ○​ Work closely with the Web Developer and give insights about the improvements of the website. ○​ Document SEO optimization guidelines to serve as a reference for the company ○​ Maintain and enhance websites by adding and improving design and interactive feat​ ​ Operations Manager BSAC Ventures 11/2021 - 12/2022 ○​ In charge of checking the daily operations on the Retail side of the business (Facebook, Mercari, eBay) ○​ Ensuring that all company resources are utilized to ensure smooth operations. ○​ Troubleshooting to ensure that all employees have the resources needed for operations. ○​ Daily checking of sales variances, identifying factors in the increase/decrease of sales. ○​ Creating and implementing proper strategies to increase sales. ○​ Providing daily and weekly reports on sales and KPIs. ○​ Making sure that all product listings are within the company policy. ○​ Checking account metrics, identifying problems, and creating solutions to improve the accounts' overall status. ○​ Making sure all employees are achieving their KPIs, conducting proper coaching, feedback, and mentoring.​ ​ Order Fulfiller (Promoted to Operations Manager) BSAC Ventures ○​ In charge of daily fulfilling orders from Facebook Marketplace and Facebook Shops ○​ Tracking orders and sending them their respective Tracking Codes. ○​ Processing refunds of orders. ○​ Perform other duties as necessary​ ​ 07/2021 - 10/2022 SEO Specialist Big Catch Digital 09/2019 - 07/2022 ○​ Assumed responsibility for 15+ clients who had been neglected due to a perceived lack of growth potential. Designed and implemented successful organic search programs, working closely with clients’ marketing teams and executive leadership. ○​ Content Creation / Copywriting ○​ Perform other duties as necessary Virtual Assistant / Order Fulfiller Ecommerce (Shopify) 04/2020 - 05/2021 ○​ In charge of daily exporting orders and sending them to our suppliers. ○​ Manually fulfilling orders and sending tracking orders to our customers. ○​ Answering queries from customers about their orders thru email. ○​ Processing refunds ○​ Daily Product costing ○​ Checking of Paypal and Stripe disputes ○​ Inputting Tracking codes on PayPal ○​ Perform other duties as necessary. Admin / Personal Assistant Ecommerce (Shopify) 03/2021 - 06/2022 ○​ In charge of answering personal emails of my client ○​ Data Entry of items that my client is selling ○​ Perform other duties as necessary​ EDUCATION Bachelor of Science in Marine Transportation Maritime Academy of Asia and the Pacific - Mariveles, Bataan SKILLS On-Page SEO - Off-Page SEO - Technical SEO - Content Creation TOOLS/CMS/CRM SemRush - AhRefs - Screaming Frog - Google Analytics - Google Search Console - Google Looker Studio MailChimp - M360 - Zoho - Monday - Trello - Asana - Slack - Wordpress - Shopify - Duda ​ ​