Joseph Odeh, Business Analyst
Huddersfield •- •-•
Professional Summary
I am a results-driven, user-centric professional with over 20 years of experience in digital transformation, business analysis, customer service, and relationship management. My expertise lies in addressing complex business challenges through seamless stakeholder engagement, robust data analysis, and innovative solution development. With a strong foundation in driving end-to-end process transformations, I focus on elevating customer experiences, optimizing operational efficiency, and fostering long-term client loyalty. Skilled in communication, problem-solving, and process optimization, I am committed to delivering exceptional results and creating seamless, impactful service delivery experiences.
As a financial adviser, I have guided individuals and businesses in making informed financial decisions, offering tailored solutions in investment planning, risk management, and wealth optimization. My ability to analyse financial data and align it with broader business objectives ensures sustainable growth and financial stability for clients.
Skilled in communication, problem-solving, and process optimization, I am committed to delivering exceptional results and creating seamless, impactful service delivery experiences. My passion for understanding and fulfilling customer needs has enabled me to build trust-based relationships with stakeholders and leverage their insights to drive data-driven strategies. Adept at deciphering complex data, I uncover actionable insights that inform well-rounded decisions, ensuring enhanced customer satisfaction and organizational success. By combining strategic thinking with a hands-on approach, I consistently deliver value to clients and stakeholders, driving innovation and sustainable growth.
Education and Qualifications
PhD Marketing - University of Nigeria.
MBA. Business Administration (Entrepreneurship) – Bayero University.
BSc. Mathematics – Bayero University.
ESG Advisor Certificate
CORE COMPETENCIES
Requirements Elicitation & Documentation - Agile Framework - Stakeholder Collaboration & Management - Process Improvement & Gap Analysis - Data Visualization & Reporting (Excel)
Risk Management & Issue Resolution - Digital Product Design & Delivery - Communication & Interpersonal Skills – Selling skills - Optimization
TECHNICAL SKILLS
JIRA, Confluence, Power Query, MS Excel, Agile, Scrum, Waterfall, Modelling & Analysis Techniques, SWOT Analysis, MoSCoW, GAP Analysis.
Work Experience
PROFESSIONAL EXPERIENCE
Business AnalystAudvis Technology Ltd. | Nottingham (Hybrid)Dec 2024 – Present
Collaborate with cross-functional Agile teams, including Product Owners, developers, and testers, to define and refine business requirements/user stories and acceptance criteria.
Conduct investigative work to identify, document, and validate business processes and requirements.
Utilize Confluence and JIRA to manage project documentation, backlog, and task prioritization.
Conduct feasibility studies to determine the viability of proposed solutions.
Deliver actionable insights through dashboards and reports.
Facilitate workshops with stakeholders to gather feedback and align solutions with user needs and business objectives.
Developed digital reporting mechanisms to track project progress and evaluate impact.
Impact: Utilized data analysis to optimize customer service workflows, significantly improving response times and customer satisfaction.
General Manager - SalesOlam International Apr 2017 – Dec 2024
Directed strategic planning and implementation of digital solutions to enhance operational efficiency.
Designed roadmaps to align stakeholder expectations and business goals.
Led risk mitigation strategies and policy development to strengthen control and governance.
Developed and implemented sales strategies to meet and exceed revenue targets.
Analyzed market trends and competitor activities to identify new opportunities.
Set sales goals, budgets, and forecasts for the sales team.
Recruited, trained, and mentored sales staff to improve performance.
Motivate and coach sales representatives to achieve their targets.
Oversee daily sales operations and ensure efficient workflow.
Implement sales automation tools to enhance efficiency.
Monitor and improve sales processes to increase productivity.
Monitor sales performance and track key performance indicators (KPIs).
Impact: Implemented AI-powered sales forecasting tools that led to a 15% increase in sales accuracy and efficiency.
Regional Sales ManagerFMN Plc | NigeriaJun 2006 – Mar 2017
Spearheaded market demand initiatives, driving a 30% improvement in operational efficiency.
Developed and implemented sales strategies to achieve regional growth targets.
Trained and mentored cross-functional teams, fostering collaboration and innovation.
Managed cross-functional teams and facilitated process improvements to optimize workflow.
Prepare detailed sales reports and performance analyses.
Maintain accurate records of sales transactions and customer interactions.
Present sales performance updates to senior management.
Project ManagerProject Life (NGO)Mar 2004 – Jun 2006
Built and maintained strong relationships with key customers and clients.
Addressed customer inquiries, complaints, and service issues effectively.
Ensured excellent customer service to enhance brand loyalty.
Developed pricing strategies and discount structures to maximize profitability.
Worked closely with marketing to align sales strategies with promotional campaigns.
Coordinated with finance to track sales revenue and manage budgets.
Partnered with logistics and warehouse teams to ensure product availability.
Conducted research on industry trends and customer preferences.
Analysed competitors’ sales strategies and adjust accordingly.
Provided insights to senior management on market positioning.
Ambro-Liz & SonsSales Planner/AnalystFeb 2001 – Dec 2003
Led sales strategies that increased revenue by 34% through customer engagement and product positioning.
Managed daily warehouse operations, including stock control, inventory audits, and logistics coordination.
Provided excellent customer service by addressing client inquiries and ensuring product availability.
Handled cash transactions, processed payments, and maintained accurate financial records.
Implemented safety and compliance measures to ensure smooth warehouse operations.
NOTABLE ACHIEVEMENTS
Developed and implemented process optimization strategies, reducing reporting time by over 75%.
Led digital transformation initiatives that enhanced stakeholder engagement and operational performance.
Successfully managed concurrent Agile projects, delivering value-driven solutions.
Reduced product returns by 20% through enhanced process monitoring and optimization.
Recognized as Best Sales Manager for three consecutive fiscal years.
Trainings/Professional Membership
Business Analysis course – Advance Careers UK (with Internship)2022
Business Analysis Industry training - Brainnest2022
Master Business Analyst (MBA) 10Alytics (with Internship)2023
Business Analyst – London School of Informatics2023
Professional Member – BCS
Member – International Institute of Business Analysts (IIBA)
Fellow – National Institute of Marketing of Nigeria (NIMN)
ADDITIONAL INFORMATION
Flexible in work base locations. Advocate for digital transformation, operational efficiency, and process innovation.
Hobbies
Research, Exercise and Playing Games
Reference: Available on request