JOSEPH ODEH
PROFESSIONAL PROFILE
Strategic and results-oriented Business Analyst and Sales Leader with over 20 years of cross-industry
experience spanning business analysis, digital transformation, and sales management. Adept at leveraging data
insights to optimise business performance, customer experience, and profitability.
Holds a PhD in Marketing with expertise in consumer behaviour, data interpretation, and technology-driven
business improvement. Skilled at bridging the gap between commercial goals and analytical insights, aligning
stakeholders, and driving initiatives that deliver measurable business value.
CORE STRENGTHS
• Business & Data Analysis | Process Improvement | Stakeholder Engagement
• Sales Operations | Performance Analytics | CRM & Customer Experience
• Agile & Waterfall Delivery | Requirement Gathering | Documentation
• Data Visualisation (Power BI) | Business Case Development
• Revenue Growth Strategies | Forecasting | Digital Transformation
• Communication | Leadership | Cross-functional Collaboration
PROFESSIONAL EXPERIENCE
Business Analyst, Audvis Technology Ltd. | Nottingham (Hybrid) | Dec 2024 – Present
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Lead business analysis initiatives for digital transformation projects, defining requirements, user stories,
and process documentation.
• Partner with Agile teams to deliver technology solutions aligned with organisational goals.
• Design and deploy Power BI dashboards to improve decision-making and visibility across departments.
• Facilitate stakeholder workshops, ensuring clear communication between business and technical teams.
• Support procurement and vendor selection through structured evaluation and documentation.
Key Impact: Streamlined reporting processes, achieving a 75% reduction in reporting time and improving
operational transparency.
General Manager – Sales & Operations, Olam International | Ghana & Nigeria | Apr 2017 – Dec 2024
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Directed multi-market transformation programs integrating data analytics and automation into sales
and operational systems.
Conducted business performance reviews, identifying underperforming SKUs and achieving a 15%
revenue increase in one quarter.
Implemented dashboards to track customer satisfaction, increasing retention by 10%.
Championed data-driven decision-making, improving visibility and accountability across teams.
Oversaw change management, stakeholder engagement, and governance compliance.
Key Impact: Delivered measurable efficiencies and enhanced commercial intelligence across B2B
operations.
Regional Sales Manager, Flour Mills of Nigeria Plc (FMN) | Nigeria | Jun 2006 – Mar 2017
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Applied business analysis to regional market data to identify growth opportunities and inform sales
strategies.
Coordinated cross-functional teams to deliver process improvement projects, improving operational
efficiency by 30%.
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Designed performance reports and dashboards that supported leadership in strategic planning.
Led sales team to achieve regional business target.
Key Impact: Strengthened regional operations, improving market responsiveness and data integration.
Project Manager, Project Life (NGO) | Nigeria | Mar 2004 – Jun 2006
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Led service improvement initiatives based on stakeholder consultations and data insights.
Measured and reported project outcomes to funding partners.
Sales Planner / Analyst, Ambro-Liz & Sons | Nigeria | Feb 2001 – Dec 2003
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Supported business planning through forecasting, data analysis, and sales reporting.
Improved stock management and reduced product waste through data-led inventory control.
SELECTED ACHIEVEMENTS
• Delivered digital transformation and sales integration projects that improved productivity and customer
satisfaction.
• Introduced business analysis frameworks that enhanced data accuracy and process efficiency by 75%.
• Recognised as Best Sales Manager for three consecutive years for outstanding revenue growth and leadership.
• Reduced product returns by 20% through process monitoring and improvement.
• Supported recruitment, coaching, and performance management of high-performing sales teams.
EDUCATION
PhD, Marketing – University of Nigeria, Nsukka (2024)
MBA (Entrepreneurship) – Bayero University, Kano, Nigeria (2010)
BSc, Mathematics – Bayero University, Kano, Nigeria (1999)
PROFESSIONAL AFFILIATIONS
• Fellow, National Institute of Marketing of Nigeria
• Member, Chartered Institute of Marketing (UK)
• Professional Member, The Chartered Institute for IT (BCS, UK)
• Member, National Institute of Management
TECHNICAL PROFICIENCIES
• Tools: Power Microsoft Office, Visio, JIRA, Confluence
• Methods: Agile, Waterfall, Business Process Modelling, Gap Analysis
• Data Skills: SQL (basic), Data Visualisation, Reporting & Dashboards
• Soft Skills: Strong communicator, team leader, and problem solver
ADDITIONAL INFORMATION
Eligible to work in the UK | Open to remote, hybrid or on-site roles
Advocate for data-informed decision-making, digital innovation, and customer-centric strategy.
