Joseph Gikonyo

JOSEPH GIKONYO (- |-| LinkedIn | Website Senior Digital Marketing Specialist My expertise spans SEO/SEM optimization, social media management, and campaign analytics. Strong technical proficiency in tools like Google & Facebook Ads, Google Analytics, SEMrush & Google PageSpeed Insights. I excel in crafting impactful data driven marketing solutions that align with organizational goals and deliver measurable results. Work Experience Senior Digital Marketing Specialist - Honey Bee Haven Jan 2024 - Present • Expertise in visual design, branding, and web design. With proficiency in WordPress, Adobe illustrator, updating brand assets (logos, web pages) • Site Auditing to analyze website structure, and user experience, and make recommendations to improve site performance, speed, and mobile optimization. • Identifying & fixing technical SEO issues (e.g., broken links, crawl errors, redirects) • Building organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for messaging, social media and paid ads. • Track and analyze key metrics such as impressions, clicks, conversions, and cost per acquisition (CPA) to assess campaign effectiveness & delivering actionable insights using tools like Google Analytics, ensuring data-driven decision-making • SEO optimization and keyword research to increase ranking using SEMrush, PageInsight, Ahrefs, Google Analytics, Google Search Console data. • Optimization of on-page elements including title tags, meta descriptions, header tags, image alt text, URL structures, and internal linking to improve search visibility • -Key Achievement: Launched organic & paid long-tail keywords SEO campaign for high volume and Facebook ads that generated 11k followers. Managed technical SEO and website optimizations resulting in 95% website health (zero errors & warnings & fast loading speeds) Lead Marketing Associate - Modern Bee Farmers Nov 2020 - Jan 2024 • Responsible for communication between the company and stakeholders. Design and production of media materials for maximum impact. Including promotional materials such as leaflets, fact sheets, creative audiovisual information, brochures and other communications materials. • Handling and resolving all requests or complaints/quality issues from both clients and staff. Including website chat, emails or WhatsApp inquiries from clients, • Managing its online ads with proficiency in Google Ads/Google Merchant Center, Facebook, Instagram ads etc. • Lead generation and identifying prospects while managing the sales process all through the cycle using sales tools such as Odoo. • Conducting competitor research, assessing the search market, and evaluating promotion prospects and necessary resources. • Leading or supporting Sourcing activities for specific categories of spend procured in Market. • Developing and posting articles for the website blog, product descriptions for E-commerce pages, social media posts, successfully maintaining brand visibility and communication channels while interpreting social media analytics and creating actionable strategies • Creating & editing of graphics media ensuring in line with brand values • Enhance Customer Journeys: Create compelling ad content, develop optimized landing pages, and conducting tests to maximize engagement and conversions • Media content planning (Meta business suite) ensuring consistency in brand awareness and monitoring their implementation. • Increased sales by moving products on e-commerce platforms such as Jumia. Optimizing them and ensuring they are always up to date vs competition • -Key Achievement: Launched an effective integrated digital marketing campaign, resulting in a 65% increase in website traffic, brand recognition, and market share over several months. Ranking of essential keywords in top 10 and top 3. Client Advisor - Gucci - Dubai -U.A.E Apr 2018 - Aug 2020 • Acted as a brand ambassador, representing the luxury values and ethos of the brand. From welcoming whether first time browsers or our regular VIP clients into the boutique and passionately sharing the House heritage (brand's vision and values to customers) • Liase with colleagues (both locally and worldwide) to ensure that client needs are addressed wherever they may be. While building and maintaining strong relationships with clients (Globally) to provide personalized service and enhance customer loyalty. • Handling repair cases, inquiries and general requests from clients by being the first point of contact. Address and resolve customer inquiries or issues in a professional manner to ensure customer satisfaction • With a footfall of over 1000 people daily, being able to convert mild walk-in curiosity, to developed interest and eventual ownership. With high conversion as a KPI success • Maintain and update client records, ensuring follow-ups and personalized communication to foster long-term relationships. While gathering customer feedback and insights to inform product development and improve Kerings service offerings. • Championed new product launches, engaging clients through exclusive previews and personalized consultations Boutique Supervisor - Diesel Nov 2016 - Mar 2018 • Setting clear objectives for the team, aligned to the brands global customer care strategy. • Encouraging & coaching the team to maximize all sales opportunities, drive units per transactions & complete regular customer follow-up to minimize returns rates. • Managing continuous change by regularly communicating & updating the team on business developments. • Being at the forefront in always providing exemplary customer service by following policies, providing product information & adopting a friendly & courteous attitude towards customers to establish lasting relationships. • As a Cashier/Till user, responsible for processing transactions using Retail Pro & LS Retail applications. • Ensure store level inventory is well managed and theres minimal or zero-stock loss Marketing and New Business Development - One to One Printers Nov 2012 - Aug 2015 • Client relationship management - resulting in a rise in overall satisfaction, repeat business and a drop in complaints based on a more stable and reliable relationship with partners • Designed direct mail campaigns through Mail Chimp software through mailing database achieving 9% conversion rates in the first two months from B2B cold emails • Wrote and developed the company website (Word Press) attracting high numbers of internet clicks through link building as well as from social media platforms • Content Marketing for the whole products and services offered by the company through digital channels, increasing our google ranking on search engines, SEO • Managed a team of three top-designers for final artworks reducing errors and improving the finish of our design samples • Managing sales activities on key accounts and delivery dates in consultation with the production Manager allowing for more conversions of quotations from the sales cycle Skills • SEO/SEM optimization • Social media management • Campaign analytics and performance tracking • E-commerce website development and • Visual design and branding • Image editing and content creation management (Adobe Illustrator • Canva • Pixelcut • AI tools) • Keyword research and SEO optimiza- • Site auditing and technical SEO fixes • CRM tools and lead generation tion • Data-driven decision-making • Digital advertising (Google Ads • Facebook Ads) • Content strategy and blogging • Competitor analysis and market re• Email marketing and CRM automation search • Image editing and content creation • Adobe Illustrator • Digital advertising • Google Ads • Facebook Ads Education Bachelor of Commerce (Marketing) - Kenya College of Accountancy, KCA University Jan 2012 - Sep 2015 Kenya Certificate of Secondary Education - Kijabe Boys High School Jan 2004 - Oct 2008 Certifications Digital Marketing Certificate - Google Career Certificates Nov 2020 - Jan 2021