Joseph Emmanuel Otu

OTU JOSEPH Lagos, Nigeria |-| - | My Design Portfolio | My Behance Profile EDUCATION Bells University of Technology Academic Standing: S.C Upper B.Tech Information Technology Aug 2021 – July 2026 Honors & Awards: Flexisaf UI/UX design Intership , NACOS Quiz and Design Challenge (Best UI Designer), M.M.A Africa Ist runner up. PROFESSIONAL EXPERIENCE Alltalentz LLC | Consulting Remote Graphic Design Consultant (Contract) July 2023 – Present • Spearheaded Social Media Lead Generation: Collaborated with a team of over 15 digital marketers to develop data-driven social media content strategies. This involved in-depth audience research, competitor analysis, and platform-specific content creation plans. The implemented strategies resulted in a 30% increase in website leads, demonstrating the effectiveness of the content in attracting and converting potential customers. • Content Marketing for Brand Growth: Created high-quality content (text, visuals, videos) that effectively showcased the company's services and value proposition. This content went beyond simple product promotion, focusing on building trust, educating audiences, and establishing the company as a thought leader within the industry. The strategy led to a 70% increase in brand awareness and customer engagement, highlighting the success in attracting new audiences and fostering deeper connections with existing ones. • Social Media Content Expertise: Acted as a central figure in the social media content creation process. This included: o Conceptualization: Brainstorming creative and engaging content ideas aligned with the overall marketing strategy and audience needs. o Drafting: Crafting compelling copy that resonates with the target audience and effectively promotes the company's services. o Publishing: Scheduling and publishing content across various social media platforms, ensuring optimal reach and engagement. o Analysis & Optimization: Leveraged social media analytics tools to measure content performance metrics (reach, engagement, clicks) and identify areas for improvement. This data-driven approach allowed for continuous optimization of social media strategies to maximize lead generation efforts. TZ E-mercado | E-Commerce Remote Design/Brand Strategist Mar 2023 – present • Crafted a Cohesive Brand Experience: Developed and implemented a brand identity design that seamlessly translated across all digital touchpoints, including the website. This ensured a consistent and memorable brand image for customers, fostering trust and recognition. • User-friendly website experiences were prioritized, making it easy for customers to navigate, find the information they need, and complete desired actions. This holistic approach resulted in a 30% increase in customer engagement (e.g., time spent on site, page views, social media interactions) and a remarkable 80% improvement in website conversions (e.g., purchases, sign-ups, form submissions). YouReka | Business Consulting & Technology Solutions Services Hybrid Design Consultant July 2020 – Sep 2023 • Spearheaded the Visual Identity and Marketing Strategy for UIDID Project: I played a leading role in developing and implementing a comprehensive visual identity for the University of Calabar's Intelligent Digital Identity (UIDID) project. This included creating a logo, UI design, designing flyers, and crafting banners. • My work wasn't just about aesthetics; it was a strategic move to enhance brand awareness and recognition. The success speaks for itself: the UIDID project saw a significant 50% increase in brand awareness and recognition, resulting in over 5,000 online registrations and high social media engagement. Active Code Business Hub | Finance and Investment CRS, Nigeria Design/ IT Personnel Sep 2019 – Feb 2021 • Tech-Savvy Marketing Support: Provided crucial IT infrastructure and design expertise to support various marketing initiatives. This involved ensuring 100% availability of investment services online, a critical factor for user experience and accessibility. My design skills extended to social media and print materials, guaranteeing a consistent and visually appealing brand image across all marketing channels. • Video Content for Investor Growth: Leveraged your video editing skills to create impactful video ads that resonated with the target audience and effectively promoted the investment campaign. These compelling videos played a key role in attracting new investors, resulting in a 25% increase. Transcendental Organic Ventures| Retail Mall CRS, Nigeria Design/ IT Manager (part-time) June 2019 – Oct 2021 • Boosted Sales Efficiency and Customer Satisfaction: Streamlined sales operations by effectively managing point-of-sale (POS) systems like QuickBooks POS. I leveraged data analytics to gain valuable customer insights, improve accounting efficiency, and likely optimize inventory management. This data-driven approach likely contributed to increased sales and improved customer satisfaction. • Reduced Wait Times and Enhanced Customer Experience: Reduced customer wait times by an impressive 60% through optimized POS system performance and efficient cash point management. • Contributed to Brand Growth through Compelling Marketing Materials: Designed engaging graphics for store advertisements, billboards, and banners. These visually appealing marketing materials likely played a role in strengthening the brand presence and potentially increased sales by 20%. LEADERSHIP AND EXTRACURRICULARS African Leadership Experience (ALX) Remote ALX Fellow Mar 2024 – Present 2024 • Empowered Team Success in ALX Foundations: Led Team Cohort 10 in the ALX Foundations Program, fostering a collaborative and results-oriented environment that propelled the team to successfully complete their group project. I excelled at: o Effective Delegation: Delegated tasks strategically, ensuring everyone contributed their strengths. o Motivational Leadership: Provided clear guidance and motivated team members to achieve project goals, fostering a positive and productive team dynamic. o Skills Development: Through this leadership experience, you honed valuable practical skills essential for the tech ecosystem, including communication for impact, career advancement, and entrepreneurial thinking. I also gained expertise in managing complex tasks and frontend software engineering. • Tech for Social Good: Building an Educational Platform: Conceptualized and developed a sample online platform during the ALX Foundations Program. This platform addressed the critical challenge of limited access to quality tech skills training for graduates and undergraduates seeking to transition into the tech field. SKILLS AND INTERESTS Technical Skills: Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Figma, Html & CSS, JavaScript, python, Microsoft Office, Google workspace, AI prompt expert. Interests: : (1) Graphics Design (2) Gaming. (3) Frontend web development (4) Hardware computing (5)fitness (6)finance and investment