Joseph Emmanuel Otu

Topfaith University Medical School Brand Profile 01. Brand Style Guide Introduction CONTENT SECTION About Topfaith Medical School, part of Topfaith University, is an emerging leader in medical education, committed to excellence, innovation, and transformative healthcare solutions. Situated on the expansive, serene campus of Topfaith University in Mkpatak, Akwa Ibom State, the medical school features state-of-the-art facilities, a robust curriculum, globally acclaimed faculty, and a focus on practical, knowledge-based, and solutions-driven, research-oriented education and training. Under the visionary leadership of Dr. Emmanuel T. Abraham, and supported by a team of experienced academic and clinical experts, the school cultivates a culture of critical thinking, professionalism, and ethical medical practice. At Topfaith Medical School, we are preparing the next generation of healthcare professionals to excel locally and make transformative contributions to global health in a digital age. ORGANISATION — Topfaith Teaching Hospital Introduction Brand Style Guide Logotype 02. At BRIX Agency, we understand that a logo is the visual cornerstone of your brand identity. It's the iconic symbol that represents your values, personality, and sets you apart from the competition. Our logo design services are dedicated to creating distinctive and memorable logos that leave a lasting impression on your audience. Infinity Your logo is the face of your brand. It's what customers will recognize and remember. At BRIX Agency, we take pride in our ability to create logos that inspire trust, capture attention, and leave a lasting impact. Trust us to design a logo that reflects your brand's unique personality and propels your business forward. Logo Concept Unity Logo Icon Brand Style Guide Logo Design Brand Book Kit Logo Concept LOGO PHILOSOPHY • Colours: Navy Blue and White. ⁠Double helix DNA (The Whole Genome): “Bleedingedge” INNOVATION in medical Education (Quality, Precision Medicine) • ⁠Triple layered book: Absolute education — beyond barriers Layered Book Logo Design Double Helix DNA Logo Icon Brand style guide Our Logotype Horizontal Logo The horizontal logo provides a wider layout that is ideal for website headers, social media banners, and other horizontal spaces where a vertical logo may not fit optimally. Horizontal Logo Brand style guide x x Our Logotype Vertical logo x Vertical Logo x In addition to our primary mark and horizontal logo variation, we recognize the need for a vertical logo that offers flexibility in different design scenarios. The vertical logo is specifically designed to fit vertical spaces, such as social media profile pictures, app icons, or narrow print materials, without compromising the visual impact or brand recognition. Brand style guide x x Circular Logo x x Our Logotype Circular logo In addition to our primary mark and horizontal logo variation, we recognize the need for a circular logo lockup that offers versatility across various design applications. This circular lockup is specifically crafted to fit within confined spaces such as social media profile pictures, app icons, and compact print materials, ensuring consistent brand recognition and visual impact without compromising clarity or aesthetics. Brand style guide Logotype 03. At BRIX Agency, we understand that a logo is the visual cornerstone of your brand identity. It's the iconic symbol that represents your values, personality, and sets you apart from the competition. Our logo design services are dedicated to creating distinctive and memorable logos that leave a lasting impression on your audience. Infinity Your logo is the face of your brand. It's what customers will recognize and remember. At BRIX Agency, we take pride in our ability to create logos that inspire trust, capture attention, and leave a lasting impact. Trust us to design a logo that reflects your brand's unique personality and propels your business forward. Color Palette Unity Logo Icon Brand Style Guide Logo Design Brand Book Kit Color Palette Blue 100 Blue Gradient Color Palette #E3EFFF The color palette is a fundamental element of TopFaith Medical School’s brand identity. It sets the tone, evokes emotion, and helps communicate our values with clarity and consistency. This section of the Brand Book outlines the official color guidelines, providing a cohesive framework for applying colors across all brand materials and touchpoints. Blue 200 #C3DDFF Blue 300 #8DC1FF Purple 500 #562C77 Primary Blue #2E2D6B #2E2D6B - #C3DDFF Brand style guide logo variations Logo Variations Logo Variations Logotype 04. At BRIX Agency, we understand that a logo is the visual cornerstone of your brand identity. It's the iconic symbol that represents your values, personality, and sets you apart from the competition. Our logo design services are dedicated to creating distinctive and memorable logos that leave a lasting impression on your audience. Your logo is the face of your brand. It's what customers will recognize and remember. At BRIX Agency, we take pride in our ability to create logos that inspire trust, capture attention, and leave a lasting impact. Trust us to design a logo that reflects your brand's unique personality and propels your business forward. Typogaphy Infinity Unity Logo Icon Brand Style Guide Logo Design Brand Book Kit Typography Typography is a vital part of TopFaith Medical School’s visual identity, shaping how our message is perceived and remembered. Our chosen typefaces reflect the professionalism, clarity, and academic excellence that define our institution. With consistent use, typography helps reinforce our brand values, establish credibility, and create a cohesive visual experience across all communications. Poppins Thin Poppins Regular Poppins Medium Poppins Bold Poppins Poppins Extra Bold Typography AaBbCcdDdEeFf AaBbCcdDdEeFf AaBbCcdDdEeFf AaBbCcdDdEeFf AaBbCcdDdEeFf Logotype 05. At BRIX Agency, we understand that a logo is the visual cornerstone of your brand identity. It's the iconic symbol that represents your values, personality, and sets you apart from the competition. Our logo design services are dedicated to creating distinctive and memorable logos that leave a lasting impression on your audience. Your logo is the face of your brand. It's what customers will recognize and remember. At BRIX Agency, we take pride in our ability to create logos that inspire trust, capture attention, and leave a lasting impact. Trust us to design a logo that reflects your brand's unique personality and propels your business forward. Graphic Elements Infinity Unity Logo Icon Brand Style Guide Logo Design Brand Book Kit Stationary Stationery is a key part of your brand identity, adding professionalism and consistency to every interaction. Well-designed pieces like business cards and letterheads leave a lasting impression and show attention to detail. Graphic Elements Brand Style Guide Print Print and apparel offer a powerful way to extend TopFaith Medical School’s brand presence, foster school pride, and build a strong sense of community among students, staff, and supporters. This section of the Brand Book provides clear guidelines for designing and producing branded materials that reflect the school’s values, uphold its visual identity, and resonate with its audience. By following these guidelines, TopFaith can create apparel and print items that not only showcase its professionalism and academic excellence but also serve as meaningful, wearable symbols of belonging and pride. Graphic Elements Brand Style Guide Poster Posters are an integral part of TopFaith Medical School’s visual identity, bringing personality, creativity, and a bold visual presence to the brand. They have the power to engage, inspire, and communicate complex information in a clear and compelling way. Graphic Elements Brand Style Guide Logotype 06. At BRIX Agency, we understand that a logo is the visual cornerstone of your brand identity. It's the iconic symbol that represents your values, personality, and sets you apart from the competition. Our logo design services are dedicated to creating distinctive and memorable logos that leave a lasting impression on your audience. Your logo is the face of your brand. It's what customers will recognize and remember. At BRIX Agency, we take pride in our ability to create logos that inspire trust, capture attention, and leave a lasting impact. Trust us to design a logo that reflects your brand's unique personality and propels your business forward. Photography Infinity Unity Logo Icon Brand Style Guide Logo Design Brand Book Kit Our Brand Style Photography Photography As TopFaith Medical School, maintaining the integrity and consistency of your brand is essential. To protect and enhance the school’s visual identity and reputation, it’s important to establish clear guidelines for brand photography. This section of the Brand Book outlines best practices and common pitfalls to avoid when capturing and using brand photography—ensuring every image accurately reflects the school’s values, environment, and community. Brand Style Guide Thank you.