Joseph Carlino

JOSEPH CARLINO 1530 Clarendon Blvd, Arlington, VA 22209 +1 - |-PROFESSIONAL SUMMARY Highly analytical and creative digital marketer with experience in agency and one-brand marketing. Expert in email and social media marketing. Strong understanding of HTML / CSS / Javascript and mainstream digital marketing tools and platforms, such as Salesforce. Excellent communicator, highly organized worker, and critical thinker with interest in consumer behavior. SKILLS • Email Marketing – Specifically Salesforce o Copywriting / EDM Creation o Customer Journey Emails o Referral / Promotional Campaigns o Segmentation and Nurture Journey Campaigns Website Development – HTML / CSS / Javascript Facebook Marketing (Ads, Lead Ads, Promotions) Instagram Marketing Social Media and Mainstream Content Creation • • • • • PROFESSIONAL EXPERIENCE • • • Multi-Channel Marketing Strategies Graphic Design Blog Writing, Meta-Description Writing Experience with: • Salesforce – Marketing Cloud • CRM – Microsoft Dynamics • WordPress • Google Analytics, Tag Manager, AdWords • Adobe Suite • Mail Chimp ABN Group Digital Marketing Coordinator | Perth, Australia |- • Worked closely with 10+ building and construction / finance brands on digital marketing campaigns and initiatives • Created, coordinated, and executed email marketing campaigns for customer databases of 25,000+, including segmentation campaigns, automated trigger emails, and promotional campaigns • Managed the Salesforce (Marketing Cloud) accounts for eight separate building and construction brands • Directed holistic digital marketing campaigns across multiple platforms, including email, social media, and Google advertising, and integrated these platforms into the company customer relationship management (CRM) system • Developed HTML / CSS / Javascript content for brand email campaigns and online content • Diagnosed pain-points within the customer journey by analyzing trends in CRM and internal databases • Generated lost-lead re-engagement, lead nurture journey, database segmentation, and referral campaigns • Implemented a Net Promoter Score (NPS) system to evaluate customer experience and predict business growth • Trained new employees in the CRM, Salesforce, and marketing systems Click Analysis Digital Marketing Marketing Coordinator | Perth, Australia | 2017 • Handled client Google AdWords campaigns, social media marketing, meta title / descriptions, and SEO activities • Oversaw copywriting and content creation for Google AdWords, website, blogs, and social media marketing • Reconfigured Google AdWords and social media campaigns based on process and flow analyses Red Mark Marketing Social Media Marketing Manager | Perth, Australia | 2016 – 2017 • Ran client social media marketing campaigns using Facebook Business Manager and Instagram • Operated client social media accounts, curating content, creating Facebook advertisements, managing budgets, measuring campaign results, and copywriting for websites • Devised brand marketing strategies for restaurant, gym, insurance, and photography industry clients Coles Supermarkets Customer Service Officer | Perth, Australia | 2008 – 2018 • Interfaced with clients across multiple departments, including point-of-sale, bakehouse, and deli EDUCATION University of Western Australia | Perth, Australia |- Bachelor of Arts, Double Major: Marketing + Communications and Media Studies