Joseph Bassey

CV JOSEPH BASSEY B11 STREET FEDERAL HOUSING KUBWA, 900110 Abuja - Results-driven Digital Marketer, Web Developer, IT Specialist, and B2B SaaS Content Writer with proven expertise in driving online visibility, generating leads, managing digital infrastructure, and creating high-impact content for SaaS and B2B audiences. Experienced in executing and analyzing marketing campaigns, developing websites, translating complex technical concepts into clear, value-driven content, and managing IT systems. Passionate about leveraging digital tools, data-driven content strategies, and technology to enhance user experience, productivity, lead conversion, and brand engagement. WORK EXPERIENCE Digital Marketing & Web Development Trainer 2019 - 2021 Bizmarrow Technologies, Abuja, Nigeria Delivered hands‑on training in digital marketing, including SEO, email marketing, analytics, and social media strategy. Trained students in web development using HTML, CSS, JavaScript, WordPress, and hosting platforms. Designed training curriculum tailored to different skill levels and industry needs. Supervised student projects and provided real‑time feedback to improve practical skills. Assisted in company promotions and content marketing efforts using trained student teams. Introduced students to paid advertising platforms and guided them in creating their first campaigns. Conducted workshops on tools like Canva, Google Analytics and Elementor. Web Developer ( Remote) 2021 - 2021 Clover Dynamics Developed and maintained client websites using WordPress, HTML, CSS, and JavaScript. Improved website UI/UX, reducing bounce rates and enhancing site performance. Participated in client onboarding and translated business needs into web solutions. Integrated third‑party tools like payment gateways, CRMs, and analytics. Created reusable templates and components to improve development speed. Conducted regular website testing and optimized pages for mobile devices. Collaborated with the digital marketing team to align design with branding and SEO. Digital Marketing Specialist (Remote) 2022 - 2024 1403Luxury Created and optimized paid advertising campaigns on Google, Facebook, and Instagram. Built influencer and affiliate networks to boost product visibility and referrals. Conducted SEO audits and implemented on-page improvements, resulting in higher search rankings. Managed email and SMS campaigns with segmentation and automation strategies. Crafted compelling landing pages and lead magnets that increased conversions. Collaborated with designers to produce branded content for social media and email. Analyzed campaign metrics and presented performance reports to management. IT Specialist 2023 - 2024 Dafe Energy, Abuja, Nigeria Managed the companyʼs website, ensuring regular updates, backups, and performance improvements. Maintained IT infrastructure including networks, systems, and cloud services. Set up workstations, software tools, and troubleshooting processes for all departments. Worked closely with executives to integrate IT tools for improved communication and reporting. Optimized the website for mobile responsiveness and SEO to support business visibility. Coordinated third‑party vendors for IT support, procurement, and maintenance. Digital Marketer & Web Developer( Remote) 2023 - 2025 V2B Tech Solutions Customer Success Manager (CSM) Groom Technologies, Lagos Managed a portfolio of customers, ensuring successful onboarding and continuous product adoption 2024 - 2025 Served as the primary point of contact for customer needs, concerns, and feedback Proactively identified risks and implemented strategies to reduce customer churn Conducted regular check-ins, training sessions, and performance reviews Collaborated with Sales, Product, and Support teams to improve customer experience Tracked customer success metrics and prepared reports for leadership B2B SaaS Content Writer Nov 2024 - Present Anchor (getanchor.co), Remote Create high‑quality, conversion‑focused content for B2B SaaS audiences across blogs, landing pages, case studies, whitepapers, and email campaigns Translate complex SaaS and technical concepts into clear, value‑driven messaging for decision‑makers and non‑technical users Write SEO‑optimized content to drive organic traffic, lead generation, and product awareness Collaborate with marketing, product, and sales teams to align content with business goals and buyer journeys Develop content for all funnel stages (TOFU, MOFU, BOFU) to support demand generation and sales enablement Conduct in‑depth research on industry trends, competitors, and customer pain points Maintain consistent brand voice, tone, and messaging across all content assets Track content performance using analytics and optimize based on engagement and conversion metrics E D U C AT I O N A N D Q U A L I F I C AT I O N S B.Sc. in Software Engineering Miva Open University, Abuja SSCE Nkwebi Community Secondary School, Abia State T O O L S & T E C H N O LO G I E S Google Ads, Meta Ads Manager, Google Analytics, WordPress, Elementor, HTML/CSS, PHP, JavaScript, HubSpot, Mailchimp, SendGrid, ZoomInfo, Seamless.ai, Mailgun, Amazon SES, Canva, Hootsuite, Figma, Trello, Microsoft Office, FTP/cPanel, SEMrus, Freshdesk, Help Scout, LiveChat CO R E CO M P E T E N C I E S WordPress & Frontend Development Social Media, Email & SMS Marketing IT Infrastructure Management SEO/SEM & PPC Campaigns CRM Systems & Automation Content Creation & Copywriting Lead Generation (Seamless.ai, ZoomInfo) Training & Curriculum Development Landing Page & Funnel Optimization Analytics & KPI Reporting Customer Onboarding & Enablement Client Relationship Management Customer Retention & Churn Reduction Product Adoption & Training B2B SaaS Content Writing & Documentation Technical & Product‑Focused Writing (SaaS) SEO Content Strategy for SaaS Products Customer Education Content (Guides, Help Docs, Knowledge Bases) 2022 - 2024