Joseph Barrera

I am not your typical marketer.

In the current state of digital marketing, analytics is everything. It has become very easy to analyze and track KPI’s such as Impressions, Opt-ins, CTRs and conversions. 

As a result, intuition has been replaced with “best practices” and marketers are not brave enough to think outside-the-box. In the words of Rory Sutherland, “People play it safe by implementing a whole series of incremental improvements… the bigger creative gains are slightly riskier, so nobody actually takes them”

Sure, I recognize the importance of metrics as much as the next guy, but clients and consumers are not won on a spreadsheet. After all, the best businesses become the best not by blending in but standing out and taking risks. 

If you’re looking for a marketer who is solely influenced by risk aversion tactics and best practices, then I’m afraid I’m not your guy. If, however, you are looking for a creative, outside-the-box thinker who comes alive in high pressure situations, we should talk. 

Marketing Strategy & Planning

Customized marketing strategy tailored specifically for your business. This includes developing buyer personas, goals, and overall plan of attack to differentiate you from your competitors. 

SEO Audits

SEO technical analysis and reporting to diagnose, report, and optimize the overall health of your website. This includes checking the security of your site with HTTPS checks, detecting possible AMP implementation issues, finding and fixing broken links, and tracking SEO progress. 

Keyword Research

A combination of market research, competitive analysis, and intuition to discover the best long-tail and fat-head keywords in your niche.

**On-Page Optimization / Schema **

eOptimizing title tags, heading tags and alt text for SEO. Editing and optimizing articles for keywords, readability, and tone of voice. Implementing JSON-LD schema to increase your chances of earning Google rich snippets.

Content Marketing

Experienced in email marketing, inbound marketing, and the use of chatbots to ensure that your customers are continuously engaged with your brand.

What I Cannot Do:

I cannot guarantee #1 rankings. I only practice white hat SEO techniques. Anyone who gives you #1 placement guarantees is either a) lying to you or b) practicing black hat SEO techniques (which will ruin your rankings in the long-term).

Conclusion

Digital marketing is more than a hobby for me. It is my profession and passion. I take my work very seriously, which means I take your business seriously as well. 

I am new to this platform; therefore, my price is discounted for the time being.