Introduction
Joseph Adebisi
SEO Specialist-
Profile
An SEO Specialist with five years of experience, specializing in keyword research, content
strategy, on-page SEO optimization, content creation, backlinks building, technical SEO, and
SEO reporting.
Proficient in using SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz, and has a
solid understanding of HTML, CSS, and JavaScript.
Professional Experience
SEO Writer
Credible Copywriting - USA
June 2021 - Present
● Create content for the Stax Payments blog on subscription billing & general finance
topics, and add relevant semantic keywords using the Clearscope.io SEO editor.
Travel Journalist
TheTravel - USA
September 2023 - July 2024
● Worked with a global team of content strategists, editors, and co-writers to research and
create detailed and highly relevant blogs focused on helping travelers enjoy the best of
what each vacation destination as to offer.
SEO Writer
ShortForm - USA
June 2021 - December 2021
● Identified keywords with high SEO potential based on books in the ShortForm library and
wrote long-form SEO-optimized articles using the researched low-competition keywords.
Content Creator
Sleeknote - USA
January 2021 - June 2021
● Contributed in-depth articles on email marketing as a ghostwriter.
Content Creator
Valnet Inc - Canada
April 2020 - June 2021
● Contributed entertaining and informative articles on automotive topics as a car journalist.
Freelance Travel Writer
Trip 101 - Singapore
February 2020 - September 2020
● Contributed in-depth articles on exotic destinations across the globe as a travel writer.
Key Skills
● Search Engine Optimization (SEO)
● Link-Building Campaigns
● Keyword Research
● On-Page SEO Optimization
● Content Creation
● Editing and Proofreading
● WordPress CMS
Certifications
SemRush Academy: Content-Led SEO with Brian Dean
SemRush Academy: SEO Fundamentals Course with Greg Gifford
SemRush Academy: Crafting a Winning SEO Strategy: A Guide for In-House Marketers by
Kevin Indig
Ninja Writing: The Four Levels Of Writing Mastery by Shani Raja
Punctuation Mastery: A Non-Technical Guide To Using Punctuation With Style by Shani Raja
SEO Workflow
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Discuss SEO goals with the company
Site audit to spot technical SEO issues
Work with webmaster to fix the SEO issues
Use SemRush Domain Overview tool to identify top organic SEO competitors
Competitor website research with SemRush to identify relevant & trending
customer-focused informational/commercial medium-tail keywords
Use the SemRush Keyword Magic Tool to identify more relevant keywords
Prioritize relevant keywords with decent volume and CPC (and those that the site has
the Domain Authority to rank for)
Create an SEO Strategy Proposal
Update and optimize existing articles (analyze existing articles for on-page SEO issues
using the SemRush SEO Checker tool and update them)
Create an editorial calendar to ensure new articles are published according to a regular
schedule and to audience reading habits
Article brief creation with SemRush Content Template (prioritizing the relevant article
structure that fits the search intent for that keyword)
Content creation using proven content templates
Content optimization with SemRush SEO Writing Assistant
Edit article for plagiarism with Copyscape
Edit article for grammatical errors using Grammarly Pro
Source relevant images for the article
Edit images to meet company guidelines
Upload article to WordPress CMS and do technical & on-page SEO optimization with
Yoast plugin (title tags, alt text, description tags, etc)
Publish content according to editorial calendar and audience reading habits
Write and schedule article newsletter
Promote article using proven content promotion strategies (niche community forums,
influencers, social media niche evangelists)
Track initial reader response with Google Analytics or SemRush Organic Traffic tool
(organic traffic & effectiveness of PR campaign)
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Identify and review link prospects
Use email outreach and other strategies to get backlinks
Track SEO metrics and progress with KPIs
Link successful informational blog pages to product pages and promotional blog posts
Create more commercial keyword-based content
SEO Strategy Portfolio
Strategy Proposal for QuickerLeads, a Dallas, Texas based Ad agency.
https://docs.google.com/document/d/1-qii60GwKAi3LsdxDz8BJYQQSrVI8LNMPLdybcw8PxM/e
dit
A list of new keywords with traffic potential and low KD (keyword difficulty) for the QuickerLeads
blog.
https://docs.google.com/spreadsheets/d/1BKvNb0e-1ZvwAYnFlUqPEkNkJTVV1kNpbSZ4Pyjr7E
8/edit?gid=-#gid=-
A Content Brief, including a backlinks-building plan, for one of the keywords on the list.
https://docs.google.com/document/d/1g4ZpxZKBbOT40xyBNBTnx_ttfj4WP-3g8oAmhqASP_A/e
dit
Article Portfolio
How To Optimize Your Google My Business Listing
https://docs.google.com/document/d/117bxUp9d4XQ8VpmKifQUiYIxOz9QDK4eUQbie8cEDds/
edit?usp=drivesdk
25 Local Search Ranking Signals Every Business Owner Must Know
https://docs.google.com/document/d/1qnio6BwkaxtyhBY2IXf33bDe2YaiYrSl9Pe2eDE9SrE/edit?
usp=drivesdk
Why eCommerce Businesses Should Invest In Video Testimonials
https://docs.google.com/document/d/1EAviiPonI-0J-mt2dxOmJYWufIjj0B6etQRdD-T1970/edit?u
sp=drivesdk
42 Compelling Follow-up Subject Lines for Every Situation
https://docs.google.com/document/d/1WkvbktS_zbR_2PX0FJY_qh0Rr62ko_5CDjAxwZhLoBo/e
dit?usp=drivesdk
8 E-commerce Contact Page Examples That Inspire Visitors to Connect
https://docs.google.com/document/d/1rBef6SfBbn01T3lgfsoESGqSnk0Kc2qU93Jtf0BGpu0/edit
?usp=drivesdk
Smartsheet vs Monday: Project Management Software 2023
https://docs.google.com/document/d/1ffbaJ_Fvb5-xV2voU1C7AYuC6L24HCyC8VW7Evw8qfs/e
dit?usp=drivesdk
How To Create An Infographic
https://docs.google.com/document/d/1AFwymZUvlQMK6CQTizSyWMj2pZSISVkaV2i4hyRbssE/
edit?usp=drivesdk
