Jose Sandoval

José Sandoval www.linkedin.com/in/jossand C: - Email:- Skills Email Marketing​ (Salesforce Marketing Cloud, HubSpot, Iterable, HTML, Copywriting), ​Growth Marketing​, ​Reporting (Tableau, Amplitude), ​Data Analysis​ (SQL), ​Testing​ (A/B, Multivariate, Hypothesis), ​Microsoft Office Suite​, ​Cross-Functional Communication​, ​Adobe Suite​ (Photoshop CS6) Experience Email Deliverability Manager​,​ OKCoin Aug 2020-Present Remote ● Meet with cross-functional stakeholders to strategize marketing campaigns and identify email deliverables ● Collaborate with Product and Engineering in order to funnel data into HubSpot and leverage customer info ● Code email templates using HTML and conduct extensive QA testing in order to assure high-quality rendering ● Leverage contact information and customer behaviors to create trigger workflows in order to optimize user engagement and conversions ● Have increased weekly conversions by 430% since September 2020 ● Conduct AB tests within lifecycle workflows in order to improve user engagement ● Automate cross-platform tasks using Zapier ● Analyze email performance through KPI tracking and identify key areas of improvement Associate CRM Specialist​,​ Activision Blizzard May 2020-Aug 2020 Remote ● Communicate effectively with internal stakeholders regarding CRM launches and results ● Work closely with cross-functional teams to gain alignment and complete deliverables on the defined marketing strategy for email and push notifications ● Monitor campaign performance on an ongoing basis and optimize personalization to maximize engagement ● Manage and deploy emails across several global regions: NA, LATAM, ANZ, TW, KR, JP, TH Growth Associate​,​ Casetext Sept 2019-Jan 2020 San Francisco, California ● Led weekly presentations reporting campaign performance to C-suite executives ● Spearheaded A/B & Multivariate tests in order to optimize conversions, maximize ROI, and increase brand awareness ● Planed, segmented, targeted, executed, and analyzed large sets of email campaigns (980k+ emails) ● Contributed 26% of the largest subscription growth in the company’s history Email Campaign Management Associate​,​ QuinStreet March 2018-Sept 2019 Foster City, California ● Used HTML, CSS, and Photoshop to design email templates for remarketing and cross-sell campaigns ● Improved lead generation through data analysis and segmentation using SQL resulting in a 150% increase in revenue ● Created dashboards using Tableau & Excel in order to track KPIs ● Trained new hires on email best practices Content Operations Specialist​,​ Collabera Agency (End Client: Google) March 2017-March 2018 San Jose, California ● Monitored and enforced stricter content guidelines for apps targeted at children ● Protected Google’s brand by removing violating apps from Google Play by performing policy reviews ● Trained new hires as one of the most senior and knowledgeable app analysts on the floor President​,​ SCU Undergraduate Marketing Network (UMark) June 2015-April 2016 Santa Clara, California ● Established and fostered connections with other universities through networking events ● Connected organizations with qualified students looking for employment ● Managed print and video PR campaigns within the school campus to improve brand awareness