José Rodríguez Roa
Carrera 19a No 85-32, Bogotá - Colombia- /-
Trilingual specialist in Marketing, Sales and Advertisement, experience in Strategic Marketing,
Competences, CRM, SEM, Organizational Communication and E-marketing. Achievements such
as implementing marketing strategies and development of new products. Knowledge of design,
Online Marketing, investigation processes, public relations and Startups. Most recent experience
in technology, retail, services sectors, start-ups and real estate development.
Work Experience
Consultant Dynt / Dynt.co - June 2017 – Present
Responsible for generating Digital Marketing strategies for the expansion and development of
Startup in Colombia / Peru, focused on CRM, platform evangelization and commercial
partnerships.
Partner and CMO at Ensamble Lab - October 2015 - Present
Responsible on land acquisition, seeking opportunities for investors and contractors, real estate
development and project management.
Business Development Manager at Britcol Partners - July 2014 - October 2015
Business seeker and developer for British investors in the real estate and hospitality sector,
focused on the development of hospitality opportunities for Accor hotel chain in Bogotá,
Barranquilla and Cartagena and also seeking for high-end developments in Bogotá and
Cartagena.
Sketch / Microsoft LatAm/Corp - January 2010 - July 2014
PM & Business Developer / Marketing Manager of Sketch @ Microsoft
In charge of business development within various divisions of Microsoft, creating and being project
manager of online marketing strategies using tools such as social media, web cast, SEO, SEM,
SMO, and blogging, email marketing and virtual events. Incharge of the Partners, Students and
IT/Developers audiences.
Gaming Experience at Sketch Inc.
PM – Apps.Co at Sketch Inc.
PM - Openness @ Microsoft at Sketch Inc.
PM for Productividad En Vivo Digital Venezuela at Sketch Inc.
GFK Colombia - May 2008 – December 2009
Account Executive at Gfk Colombia
In charge of the SABMiller market intelligence website, and bench marketing in Colombia.
CRM Knowledge Coordinator at Gfk Colombia
Knowledge Coordinator of Grupo Exito ( Casino group) retail stores, database analyst dedicated
to the generation of new strategies, and to the follow up of those already established in the market
for Nestle Colombia.
Codensa
Practicante at Codensa SA ESP - Apprentice
Education
Politécnico Grancolombiano
Gerencia de la Comunicación, Marketing Management 2004 - 2005
Politécnico Grancolombiano
Degree in Marketing and Advertisement 1999 - 2005
The English School
IB, High School, Secondary Diplomas and Certificates, 1986 - 1999
Skills
English (Native or bilingual proficiency)
French (Limited working proficiency)
Spanish (Native or bilingual proficiency)
CRM /database management
Commercial and Management Skills
Digital Marketing
Startups and Management
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