I am the business owner and overall operations manager of Groovy, a dynamic clothing brand dedicated to delivering unique, high-quality apparel that embodies a blend of retro styles and modern flair. My role encompasses a wide range of responsibilities, but my primary focus is on managing our social media platforms to enhance brand visibility and engagement. By leveraging various digital marketing strategies, I aim to connect with our target audience, foster a strong community, and drive our brand's growth in a competitive market.
With a background as a scholar-athlete playing basketball at our university, I have developed a resilient and disciplined mindset that I bring to my business endeavors. The skills and experiences gained from balancing academics and athletics have been invaluable in navigating the challenges of entrepreneurship. This resilience allows me to stay focused and motivated, even in the face of adversity, and continuously seek improvement and growth opportunities.