. .
José Manuel Cristóvão Carlos
Portuguese (with permanent residence permit), Divorced, 59 years old / Residence: S.Paulo – SP
Contacts: Cel: - (=whatsapp and messages) / Skype: josemanuelcc1
Email:-/Linkedin: www.linkedin.com/in/jmcc1
OBJECTIVE: CEO, Marketing, Sales and/or Export Director
TRAINING:
▪
Graduation: Instituto Superior de Economia e Gestão Lisboa-Portugal, Business Management, 1987;
▪
Extensions: International Management (Four Acres University - England), Business/Personnel/Behavior
Awareness / International Marketing (Sunridge University - England), Program for Great Advertising / Accounts
Management Course (Ashridge University - England).
LANGUAGE: Native Portuguese, Fluent in English, French and Spanish.
QUALIFICATIONS:
Global executive with solid professional experience with more than 25 years in the areas of Marketing and Sales,
International Trade and Business Management (B4B). Career developed especially in large multinationals (including
Unilever, Lafarge and LG), in several prominent segments, such as: Food, Consumer Goods, Civil Construction,
Automotive, Electrical and Industrial. International performance mainly in the European market in leadership positions of
multifunctional and multicultural teams with a focus on the development of new markets. Expertise in defining
commercial strategies, sales and attracting new customers. Experience in managing the network of about 60 own stores
and implementation of CRM. Strong knowledge in international trade, import and export. Good knowledge of the Brazilian
market, namely with regard to B4B: services, resale, industry and construction. Full P&L management, with responsibility
for the commercial, marketing, financial, logistics, import and HR areas; extensive experience in Startup / M&A of business
/ companies, including due diligence exercises. International experiences in countries such as Portugal, Spain, France,
Germany, England, Poland, Romania, Morocco and Algeria for trainings, workshops and trade missions.
Currently VP of Marketing & Sales at WBtrade Company (beginning in May/22), Brazilian multinational of export
support services and international commercial representation (sell in + sell out) of Brazilian and foreign companies
located in São Paulo with 50 employees and previously CEO, Director and Manager of several multinationals.
0
. .
PROFESSIONAL EXPERIENCE:
➢ WBtrade
(May/2022 – Current)
Brazilian Multinational, of the holding company GloballyIn, provider of export support services and international
commercial representation of Brazilian and foreign companies with annual revenues of R$ 9 Million and 50 employees.
Position: VP-Marketing & Sales. Reporting to the CEO/founder.
▪ Management of 40 employees and the commercial, financial and operational indicators defined, as well as
strategic planning including annual plan of goals, international expansion, ensuring the best allocation of
resources accordingly;
▪ Management of commercial and marketing operations;
▪ Acting in the acquisition of new business from the commercial proposal to national and international
exporting companies, definition and development of the commercial process, being in the front line with
customers in the actions of market scan, sell-in and sell-out;
➢ Bridging-IC
(Oct/2016 – May/2022)
Brazilian company providing services to support export, marketing, commercial and administration of Brazilian and
foreign companies.
Position: Founder/Trustee.
• Responsible for managing a team of 20 employees;
• Responsible for the commercial development of several companies;
• Export outsourcing – cosmetics company (nda);
• Strategic planning and outsourced administration – Codex Ricinus Institute (herbal adjuvants);
• Mapping of the Brazilian market for the Consulate of India in S.Paulo;
• Several due diligence exercises for a relevant Brazilian footballer;
• Participation in numerous business rounds, from various sectors and countries.
➢ Arab-Brazilian Chamber of Commerce
(Nov/2014 – Sep/2016)
Brazilian entity providing international trade services with annual revenues of (nda) and 70
Employees.
Position: Marketing and Sales Manager. Reporting to the CEO/General Secretary
▪ Coordination of a team of 10 people;
▪ Responsible for developing alternatives to certification recipes;
▪ Strategy design that contemplated balances between planning and action and internal and external vision,
resulting in the growth in 2015 of the number of associates (32%), with revenues practically doubled; These
results were repeated in 2016;
▪ To these results contributed the activation of the CRM the approval of the first marketing and sales plan
(2016/17) of the Arab Chamber; Finalized and obtained the approval of the 2017/20 strategy.
1
. .
➢ Powersoll/LS/LG
(Oct/2010 – Feb/2014)
Multinational company (launching in Brazil), in the energy and automation segment with annual revenues of (nda), with
40 employees, between direct and indirect.
Position: CEO. Reporting to partners.
▪ Market evaluation, preparation of the Business Plan and responsibility for the startup of the Operation;
▪ Structuring of the company with a view to the import and distribution of industrial products LS/LG;
▪ Responsibility for the full P&L, at the end of the 3rd. year was reached the breakeven.
➢ JMCC
(Jun/2007 – Sep/2010)
Independent Marketing, Sales, Administration and International Trade Consulting
Outstanding projects
• National sales management (reseller and construction companies) outsourced in a large national company in the
electrical segment, Lamb-Wires and Electric Cables, where I obtained a growth of 5%;
• Marketing, commercial and administration consulting for Corpus-Cosméticos, outsourcer and marketing own brand in
the NE, with success in the turnaround;
• Outsourced management of the SP headquarters of the company Audaces, fashion technology (software and
equipment for the textile industry) - growth around 11%.
➢ Lafarge/Robbialac (Portugal and Spain)
(Jul/2008 – Jan/2007)
Large multinational company in the Civil, Automotive and Industrial Construction segment.
Position: Commercial Director, Marketing, Export and Own Stores. Reporting to the CEO.
Team: 12 direct and 233 indirect professionals
Activities/Results
• Responsible for the marketing and sales area of the civil construction, automotive and industrial refinish departments,
leading the team with a focus on results, resulting in an increase of 2 points of Market Share;
• Management of 60 own stores;
• Leadership of the Export area, highlighting the signing of the technological licensing agreement with a Saudi company,
increasing profit by 10% in the Export division;
• Implementation of CRM aiming at an index of excellence in customer satisfaction;
• Participation in the acquisition of a prominent Spanish competitor and respective merger process, increasing the
presence in the segment and increasing the overall result by 15%;
• Launch of an innovative product in the market: first anti-insect paint.
➢ Unilever IPortugal and France)
(Dec/1987 – Jun/2008)
Large multinational company in the food and beverage sector.
Position: Marketing and Sales Manager. Reporting to the M&s director.
Team: 3 direct and 17 indirect professionals
Activities/Results
• Responsibility for the Food Service area;
• Management of sales and marketing strategies aiming at an increase in Market Share of about 3%;
• Development of projects and differentiated product lines, with emphasis on the frozen-dough line (pre-cooked
frozen pasta), generating an additional result in 3 years of more than 30% in the Food-Service Division;
• Leadership of strategic planning, with monitoring and administration of the budget, resulting in the acquisition of a
brand and a competing company and respective merger;
• Implementation of a direct sales system in customers' homes (Home-Vending);
• Internationalization of Prêt-a-garnir concepts at Unilever-France.
2
