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Marketing Manager | Mar ’17 to Present
Planning and executing digital marketing campaigns, including web, SEO/SEM, email, social
media and display advertising with a focus on Facebook, Instagram and AdWords advertising
platforms. Managed a budget of over $500,000 dollars. Other responsibilities include, maintaining
our social media presence across all digital channels, measuring and reporting on the
performance of all digital marketing campaigns. Interacting with clients on all fronts to ensure
delight and managed a team of seven. Identify trends and insights, and optimize spend and
performance based on the insights. Instrument conversion points and optimize funnels.
Marketing Specialist | Jan '12 to Mar ’17
Work with a team to build broad marketing campaigns with heavy emphasis on digital
distribution. Measure and report performance of all marketing campaigns, and assess against
goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on
the insights. Brainstorm new and creative growth strategies. Plan, execute, and measure
experiments and conversion tests. Collaborate with PR firms, advertising agencies and other
vendor partners. Optimize campaigns with appropriate SEO and SEM tags to ensure and increase
visibility. Evaluate emerging technologies. Provide thought leadership and perspective for adoption
where appropriate. Create and manage email campaigns via mail-chimp. Use HubSpot to track
marketing objectives and help close sales funnel.
Director of Social Media | Jan '12 to Jan '14
Design, build and maintain our social media presence. Responsible for the growth strategies of the
firm, PR incidents, and handled all the external relationships with clients and customers. This
included running several branding campaigns through social media, newsletters and CPM ads,
dealing with reader inquiries and complaints. We also put in place several growth strategies to get
all of the social media accounts a massive boost in followers and organically create new readers
and followers.
Executive Consultant | Jan '10 to Jan '13
As a tier one national recruiter for UBS, Hightower, Ameriprise, LPL and Raymond James, moving
over $2,300,000,000 in AUM. My main responsibility was the placement of financial advisors from
one institution to another. Ensuring a smooth transition with the maximum number of clients and
assets.
C&P Specialist | Jan '08 to Jan '11
As department manager, my responsibilities included creating new client relationships
and nurturing current relationships. I worked intensively with my team to focus on small
business owners to offer them every service they needed. From office supplies and
marketing to credit cards and financing options.
CERTIFICATIONS
Interactive Advertising Bureau
Digital Ad Operations Certified
Fort Lauderdale, Miami, Remote
INSTITUTO HISPANO AMERICANO TEOLOGICO
Bachelor’s, Theology
