José Eduardo Lopes Ribeiro
Nationality: Brazilian Date of birth: 19/03/1991 Phone: (-
Email:- Home: Rua Inácio José Peixoto, 67,- Braga (Portugal)
WORK EXPERIENCE
Volunteer Google Ads Specialist
The Educational Equality Institute [ 14/08/2024 – Current ]
City: Remote
As a volunteer, I manage and optimize search campaigns to promote courses, boost student enrollment, and drive
donations. My responsibilities include developing strategies, managing budgets, refining keywords, and optimizing
ad performance.
PPC Manager, Media Buyer
LEODA Marketing [ 31/07/2022 – Current ]
City: Curitiba | Country: Brazil | Website: https://leoda.com.br/ | Business/sector: Information and
communication
Strategy planning, budgeting, and managing Meta, Google, LinkedIn, and TikTok Ads campaigns. Responsible for
creating and managing reports for clients with Google DataStudio/Looker. Monitoring of digital results and
conversions, as well as the organic performance of clients with GA4.
Media Performance Manager
Kaneko Imóveis [ 02/01/2022 – 29/11/2022 ]
City: Guarapuava | Country: Brazil | Website: https://www.kanekoimoveis.com.br/ | Name of unit/department:
Marketing - Business/sector: Real estate activities
Responsible for strategy, budget distribution, and management of all ad campaigns on Meta, Google, and Linkedin
Ads for real estate. Generation of qualified leads for property purchases. Management and planning of publications
and content for social media. Creation of copywriting for campaign publications, in addition to Facebook, Instagram,
LinkedIn, and YouTube profiles. Presentation of results obtained with digital campaigns with DataStudio/Looker.
Freelancer PPC Manager, Media Buyer
CallComplete [ 26/10/2021 – 30/12/2021 ]
City: Curitiba | Country: Brazil | Website: https://www.callcomplete.com.br/ | Business/sector: Information and
communication
Assistance in managing Energisa's national campaigns with Google Ads, Meta Ads, and Zap Media, among others.
Management of a large budget for the company's national campaign, with amounts above R$1,000,000.00 per
month. Monitoring results and preparing campaign performance reports for presentation.
PPC Manager, Social Media, Costumer Services
Mattos e Martins Publicidade [ 31/03/2021 – 26/10/2021 ]
City: Guarapuava | Country: Brazil | Website: https://www.mattosemartins.com.br/ | Business/sector:
Information and communication
Social media management for more than 30 clients, such as scheduling publications, and contacting online
consumers. Responsible for planning, budgeting, and managing digital campaigns in Meta and Google Ads for these
same 30 clients. Management of the marketing team, delegating tasks to the art direction team. Direct contact with
the agency's clients, being responsible for approving planning, creatives, campaigns, and budgets, as well as possible
extra requests. Monthly presentation of results to the agency's clients.
Recepcionist, Administrative Assistant
Hotel Vale do Jordão [ 31/08/2010 – 30/01/2016 ]
City: Guarapuava | Country: Brazil | Business/sector: Accommodation and food service activities
Responsible for customer check-in and check-out, room reservations by phone, email, and in person, with collections
and reception cashier. Assistance in hotel events as a waiter and room manager, also as a room service employee in
addition to filling out administrative documentation for guest registration.
EDUCATION AND TRAINING
Bachelor of Communication and Media - Advertising
Centro Universitário Campo Real
City: Guarapuava | Country: Brazil | Website: https://camporeal.edu.br/
LANGUAGE SKILLS
Mother tongue(s): Portuguese
Other language(s):
English
Spanish
LISTENING C2 READING C2 WRITING C1
LISTENING B2 READING B2 WRITING A2
SPOKEN PRODUCTION C1 SPOKEN INTERACTION C1
SPOKEN PRODUCTION A2 SPOKEN INTERACTION A2
Catalan
LISTENING A1 READING A1 WRITING A1
SPOKEN PRODUCTION A1 SPOKEN INTERACTION A1
Levels: A1 and A2: Basic user - B1 and B2: Independent user - C1 and C2: Proficient user
DIGITAL SKILLS
Paid Digital Marketing
LinkedIn Ads / Google DataStudio / Email Marketing / Meta Ads / SEO / SEM / Google Tag Manager / Google
Analytics / Google Ads / Google My Business
Social Media
Social Media Managment / Meta Business Manager / Content Marketing
General Marketing
Advertising Copywriting / Client Services / Content Digital Strategy / Lead Generation / Digital Marketing
Graphic Design
Adobe Photoshop / Canva / Adobe InDesign
Other Skills
Organizational and planning skills / Google (Google Docs, Google Slide, Google Sheets, Google Meet, Google Drive) /
Microsoft Excel Sheet / Strategic Planning / Trello