José Durán Vergara
Phone: -
Email:-Portfolio: www.behance.net/JoseDuran
www.instagram.com/jose_duran/
LinkedIn: www.linkedin.com/in/jose-durán-a1156a39
ABOUT
I'm a multidisciplinary graphic designer with 14 years of experience that have allowed me to create carefully
executed solutions tailored to each client. My work in branding, print, and digital design has enabled me to tell
stories and create memorable brands. I've led projects for mass consumer clients and large multinational
companies in Colombia and Chile.
WORK EXPERIENCE
Singular Consultancy
March 2023 – Present
Graphic Designer
Responsibilities:
• Design and conceptualize brand projects based on a strategy aligned with the desired objectives.
Achievements:
• Positioned Clic (formerly Easyfly) in the market as an airline that focuses on regions and nature tourism.
• Strengthened Magdalena's positioning as a regional leader in sugar production and as a company at the
forefront of innovation and sustainability.
Misty Wells & Zea
August 2021 – February 2023
Creative Director
Responsibilities:
• Overseeing the creative team and assigned projects.
• Designing and conceptualizing brand and packaging projects.
• Monitoring and controlling assigned projects.
Achievements:
• Repositioned Zukerino in the market by redesigning its brand and visual identity.
• Developed line extensions for Ramo, expanding the brand's presence into new categories.
• Positioned Supermercados Ísimo as a new "Hard Discount" alternative.
Aldasbrand
January 2020 – July 2021
Graphic Designer
Responsibilities:
• Researching and analyzing market trends and competition.
• Designing and conceptualizing brand and packaging projects.
• Managing clients and projects in collaboration with the creative team.
Achievements:
• Repositioned Gourmet oils in the market by redesigning their brand architecture and visual identity.
• Developed a new product line for Café Buendía, enabling it to compete with category leaders.
• Gave a new visual identity to Manuelita sugar, improving its shelf visibility and highlighting its attributes.
Simple (Chile)
June 2015 – December 2019
Project Leader
Responsibilities:
• Researching and analyzing market trends and competition.
• Designing and conceptualizing brand and packaging projects.
• Managing clients and projects in collaboration with the creative team.
Achievements:
• Achieved effective results consistently aligned with each company's marketing strategies.
MW2 (Colombia – Chile)
August 2013 – June 2015
Project Leader
Responsibilities:
• Designing and conceptualizing projects for assigned brands.
• Monitoring and controlling various projects.
• Managing clients and project development in collaboration with the creative and commercial teams.
Salgar / Lowe SSP3
September 2011 – June 2013
Account Executive / Art Director
Responsibilities:
• In charge of developing packaging for the Private Label of Colsubsidio Supermarkets.
EDUCATION
2011
Diploma in Branding.
Universidad Jorge Tadeo Lozano.
-
Graphic Design.
Universidad Jorge Tadeo Lozano.
