Jose Duran

Design JOSE DURÁN GRAPHIC DESIGNER Hi, I'm Jose, a multidisciplinary graphic designer with 14 years of experience that have allowed me to create carefully executed solutions tailored to each client. Mywork in branding, print, and digital design has enabled me to tell stories and create memorable brands. PORTFOLIO 2024 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 During my experience working as a Graphic Designer, I have had the opportunity to participate in key projects for leading companies in their industry. I have been part of and led multifunctional teams, worked closely with clients and other designers to create custom solutions of high quality, carefully executed, and tailored to each client. My work in branding, packaging, print, and digital design has allowed me to tell stories and create memorable brands. My knowledge and experience span different areas of design, allowing me to quickly adapt to the specific requirements of each project. I have developed brands and packaging that have made an impact in the industry, enabling them to compete with category leaders or establish themselves as leaders in the field. Furthermore, my experience has given me a deep understanding of the challenges and needs of each client. I have worked on brand creation projects, packaging, print, and digital design for internal communications. My focus is on developing innovative and effective solutions that meet the objectives and enhance the customer experience. JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Clic Air Branding In 2023 the airline Easyfly decides to change its visual identity and name, changing its name to Clic. The change seeks to reflect the values and purpose of the company, positioning itself as a local airline that connects with regions and cities where no other airline goes. Year: 2023 3 Clic Air copyright Singular Consultancy Branding 4 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Clic Air Branding 5 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Clic Air Branding 6 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Clic Air Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ísimo Market Branding Ísimo is a brand that transforms discounts in Colombia, making people's lives easier by saving them money, time, and effort, while enjoying a pleasant and fun shopping experience. They get to try new products, find everything they need or just indulge in a whim, discover new launches, products, or categories, etc. The brand aims to enter a category with a lot of competition, which is why a unique color is chosen, one that they can claim ownership of and achieve differentiation visually. A PLACE WHERE YOU ALWAYS LEAVE WITH SOMETHING MORE Year: 2023 7 Ísimo Market copyright Misty Wells & Zea Branding 8 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ísimo Market Branding 9 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ísimo Market Branding 10 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ísimo Market Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Mercado Branding Redesign of the Colsubsidio supermarket brand. The objective was to modernize the brand, make it closer to a young public and make them feel attracted, not only by the offer but also by the language and communication. Year: 2021 Mercado copyright Aldasbrand Branding 12 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Mercado Branding 13 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Mercado Branding 14 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Mercado Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Café Buendía packaging Buendía is a brand specialized in coffee that has always been characterized by its products. On this occasion, the brand decided to expand its product line to the roasted and ground category, since it is a segment that is growing in the coffee market in Colombia, having the endorsement of a brand with trajectory and experience in the coffee industry. Year: 2020 15 Café Buendía copyright Aldasbrand Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Café Buendía Branding 17 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Café Buendía Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Gourmet packaging The objective of this project was to make the labels of the product range much cleaner and more modern; the hierarchy and reading of the descriptors and benefits should be clear and simple, generating a greater visual impact at the point of sale. One of the important characteristics of the bottle is its stylized shape, so we had to maintain the with the curves that has always characterized the brand's packaging. Year: 2021 18 Gourmet copyright Aldasbrand Branding 19 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Gourmet Branding 20 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Gourmet Branding 21 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Gourmet Branding JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ramo packaging Packaging design for Ramo Products. Ramo is a Colombian food company, specialized in bakery products, known for its "Chocoramo" and now for its line extensions in the snacks category. Year: 2022 22 Ramo copyright Misty Wells & Zea Branding 23 JOSE DURÁN GRAPHIC DESIGNER PORTFOLIO 2024 Ramo Branding Thanks