Jose Carlo G. Andrada IV
124 Royal Palm St., Palmera Centro Subdivision, Marikina Heights, Marikina City- (mobile)/- (landline)-
OBJECTIVE
To land a full time position in a progressive company offering a) a professional working environment, b) relevant skills training and a c) good starting point for a career in the disciplines of market research and development, business analysis and development.
EDUCATIONAL ATTAINMENT
Tertiary Education
University of Santo Tomas
Bachelor of Fine Arts,Major in Advertising Arts
S.Y. 2008 – 2012
Secondary Education
Ateneo De Manila High School
S.Y. 2004 – 2008
WORK EXPERIENCES
STRATEGIC OPERATIONS SPECIALIST, First Philippine Holdings: Asian Eye Institute (August 2016-Present)
Project Management
Directly reports to the strategic operations director of Asian Eye institute
Oversees expansion projects: part of planning team, executes in-store costing, sensitivity analysis, takes in logistics coordination and annual business analysis reporting
Research
conducts research on current market trends, market profiling, and competitor scanning for comprehensive reports/recommendations for potential beneficial business ventures for the company
Data Analysis
Data Analysis: consolidates data generated from daily/monthly/annual operations monitoring for annual performance review reporting
Quality Assurance
monitors process flows of each department under the strategic operations to maintain or improve current company service standards using customer surveys, employee efficiency analysis, cost updates, process reviews for internal audit
GHG Emissions monitor
As part of the Lopez Group of Company’s proactive stance when it comes to environmental issues, AEI in partnership with EDC launched an internal greenhouse gas emissions monitoring program or GHG Emission Accountning and Carbon Reduction program. I was assigned to monitor the GHG emissions of AEI resulting from daily operations and formulate programs and protocols to lessen daily emissions.
MARKETING OFFICER, Marketing Department: Megaworld Corporation (April 2016-August 2016)
Project Management
Directly reports to the office of the Vice President for Sales and Marketing
Oversees business development and marketing projects: Corporate Events, Marketing Events, Corporate Tie-up
Reports overall annual performance review directly to the office of the vice president
Marketing
Supervised content management
Budget monitoring
Annual departmental report generation
Developed promo presentation for corporate demographics
Logistics
Supervised BTL executions
BUSINESS INTELLIGENCE, Marketing Department: Megaworld Corporation (March 2014-April 2016)
Unit 310-C ICITE Bldg., Orchard Rd., Eastwood City Cyberpark, Bagumbayan, QC
Data analysis
Implemented diversified sales reports apart from the standard reports generated by Prime RFO’s own documentation department (including client demographics, area demographics, sale demographics, and the like)
Finding new/possible marketing opportunities for business development
Conducted competitor scans as part of marketing department’s action plan
Overhauled all digital corporate presentations used for client presentations, executive presentations and internal affairs
Market Profiling
Categorized and conducted analysis of the client database for efficient target marketing
Conducted intensified research for long and short-term strategic planning
Qulaity Assurance: Conducted internal (key performance indicators) and surveys for standards review
Events Management
Facilitated corporate events for marketing/selling objectives
Sponsorship
Corporate partnership events
Logistics
Conducted oculars, area surveying and qualitative research for BTL marketing initiatives (e.g. booth placements, area flyering)
ATL Marketing
Handled content management for print and digital executions which included research and coordination with external business entities
Market study
Established an updated and organized project database which included recent market trends relevant to the real estate industries (e.g. Stocks, land supply, rental yields and the like)
Established a centralized RFO project database which served as the reference for the companies external and internal usage
Year-end reports
MANAGEMENT TRAINEE: Eastwest Banking Corporation (July 2013-January 2014)
Beaufort, 5th ave. cor. 23rd St., BGC, Taguig City
(Three months classroom training and 3 months OJT period).
Sales Target: Php 1,222,000
Actual Sale: Php 2,000,000
Attended leadership Programs
Relative on-site sales training
TERRITORIAL SALES SPECIALIST (NWL), San Miguel Corporation (July 2012- September 2012)
JMT Building, ADB Avenue, Ortigas Center, Pasig City
Account Management (General Trade Accounts – SMFI)
Sales and Operations monitoring (Trade Check, Encoding, NWL Sales reports consolidation etc.)
Trade Marketing
Corporate Sales Planning
Sponsorship
SEMINARS/ CONVENTIONS ATTENDED
Insights Manila: Advanced MS Excel Training (December 7, 2017)
Excel Functions: Text, Logical, Math, Array
Data Management
Pivot Tables
FPH Lopez group of Companies: Energy Management (November 16, 2016)
World Standards
Office space emissions
Reporting Standards
FPH Lopez group of Companies: Greenhouse Gas Accounting Workshop (September 16, 2016)
World Standards
Industry Emissions
Carbon Reduction: Types, Target Setting, Initiatives
GHG Protocol and Accounting
10th Mansmith Young Market Masters Summit (September 10, 2015)
Business Development
Scopes of marketing (Trade Marketing, Merchandising, Advocacies, Identifying potential SME for business development)
Digital Marketing
Business Objectives vs. Common Objectives
Megaworld Learning Academy: Value Driven Leadership Program (August 10, 2015)
Leadership Training
Incorporation of core values to personality development
Individual Development under the culture of change
Digital Summit: #Passionon20 (August 3, 2015)
How to expand reach
Nature of native digital advertising
Digital marketing as the #1 revenue and brand awareness generator
Programmatic selling
Keys to effective advertising using the web
Confluence Media Congress 2015: MSAP (Media Specialists Association of the Philippines)
(April 13-15, 2015)
Digital Marketing
Threats and Trends
ATL and BTL advertising 2015-onwards
SKILLS/ABILITIES/PERSONAL QUALIFICATIONS
Knowledge in the following Software Programs:
Microsoft Office Suite (Excel, Word, PPT)
Adobe Photoshop
Adobe Lightroom
Trained in the following creative fields:
Photography
Package Design
Marketing Research
Event Management
Field Sales Activities
Visual Conceptualization
Good oral and writing skills
Fluent in English and Tagalog
Exceptional listener and communicator who effectively conveys information verbally and in writing
A team player
Able to adapt to any working environment
Hardworking, patient and honest
PERSONAL REFERENCES
Dr. Patricia D. Manuel, Strategic Operations Director
Asian Eye Institute
8/F Phinma Plaza Bldg., 39 Plaza Drive, Rockwell Center, Makati City -
Alphonso Rafael Felipe, Training and Recruitment officer
Megaworld Corporation
Unit 310-C ICITE Bldg., Orchard Rd., Eastwood City Cyberpark, Bagumbayan, QC-
Joy P. Samson, Branch Manager
Eastwest Banking Corporation (Retail Banking Group)
Concepcion-Marikina Branch-